Vancouver Community College

Marketing Technology Diploma

MGMT 1006: Fundamentals of Marketing

Course Syllabus

Fall 2023

COURSE INFORMATION:

Department: Marketing Technology

Instructor: Gordon Zhang

Email: gzhang@vcc.ca
Phone:
Office: Link available after week 1
(for the online classroom link, see link below)

Office Hours: By appointment or Fridays 5:15PM - 7:15PM

Classroom: Mix of online synchronous and in-person teaching. Please check

the schedule (last pages) for whether classes are in-person or
online). All in-person classes are in room is #526, Downtown
Campus.

For online classes, the zoom link to join online class is:

Link available after week 1

Prerequisite: Admission to the Program

Hours: 45 Saturdays, 9 am to 12 pm

Credits: 3.0
COURSE DESCRIPTION
This course engages students in a detailed study of basic marketing principles and functions, as
well as their application to a variety of sectors. Students develop a conceptual understanding of
strategic marketing planning, product development, positioning, and pricing. All elements of the
marketing mix, including communications channels and personal selling are examined. Current
and emerging trends in social media marketing, the use of data analytics, and their use and
importance in business are discussed.

Students will learn through experiential group projects, participation, and the help of a
textbook.

COURSE OBJECTIVES
Upon successful completion of this course, students will be able to:

1. Use marketing terminology accurately and effectively

2. Perform a critical analysis of a marketing situation, a SWOT and product mix analysis to
determine appropriate action
3. Prepare the basics for a marketing plan
4. Define market segments that have the most desirable potential for business
5. Determine the appropriate marketing mix, including product assessment, pricing and
communication strategies, and a distribution plan
6. Develop and present a full marketing plan
7. Develop a communication mix
8. Identify the benefits of various communication vehicles, including personal selling
9. Describe the relative strengths and weaknesses of personal selling, public relations,
publicity and advertising as they apply to various industry sectors
10. Develop basic understanding of digital marketing landscape and practices
11. Analyze the use and importance of emerging trends in marketing, including the use of
social media and data analytics

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Vancouver Community College Fundamentals of Marketing
Marketing Technology Diploma (MGMT 1006)
Fall 2023
REQUIRED MATERIALS

2 x REQUIRED ITEMS:

#1 - eTEXTBOOK
&
# 2 - McGRAW HILL CONNECT - buy both as soon as possible

Please buy both items.

Purchase both here:

https://connect.mheducation.com/class/g-zhang-mgmt-1006---fall-2023

Marketing 6th Canadian Edition by Grewal, Levi & Lichti.

OTHER COURSE MATERIALS AND RESOURCES:

Additional materials will be made available in the course via Moodle or as distributed from time
to time.

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Vancouver Community College Fundamentals of Marketing
Marketing Technology Diploma (MGMT 1006)
Fall 2023
COURSE METHODOLOGY AND STRUCTURE
Lecture, Case Studies, Discussion, Participation, Group Work, Group Projects, and Presentations.
Students are expected to have read the assigned chapters before coming to class.

EVALUATION:
INDIVIDUAL MARK COMMENTS
ASSESSMENT ITEMS S

Quizzes in total (8 to 10 5.5% There will be 8 to 10 quizzes (#TBD) during the course
total) to ensure that students are keeping up with the
reading. Each quiz will be completed online on McGraw
Hill Connect. These quizzes are due right before the
same class day. Please note that you must read
chapters in advance. There are multiple choice
questions per quiz. 2 maximum attempts per quiz prior
to the quiz’s respective deadline. There are no
make-up quizzes.

Group Project: 32% Team-based group report and presentation.

Marketing Invention
&
Presentation

Article Presentation 12.5% Group article analysis and presentation

Mid-term exam 20% midterm exam.

Final exam 20% final exam

Attendance 5%

Participation 5%

Grand Total 100%

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Vancouver Community College Fundamentals of Marketing
Marketing Technology Diploma (MGMT 1006)
Fall 2023
QUIZZES (5.5%)

All quizzes will be completed ONLINE on the McGraw Hill Connect website. The quiz open and
close dates are also noted on the Connect site when you click on each individual quiz. When
each quiz opens, students will have a specified time period to perform the quiz prior to the
close date. Students will be permitted 2 attempts per quiz during the “open” period prior to the
official close date, with the highest mark of the 2 attempts being taken as the final grade by the
Instructor.

Quizzes are designed to test your knowledge, understanding, application and retention of the
information found in the text. It is also a way to help you keep up with the substantial readings
for this course. Quizzes can and will cover any of the topics in the specific chapters and it is your
responsibility to read the entire chapter material and be prepared to be tested on any of the
chapter content.

The Instructor will notify students when quizzes are available and when they are due.

IN-CLASS PARTICIPATION AND ATTENDANCE (5% for attendance and 5% for participation -
Individual)

10% of course mark is determined on the basis of attendance and participation in class. For
every class you miss, you lose 1% of the course mark. You are allowed to miss 1 in-person and 1
online class without penalty. Please do not miss presentation days and do not miss exam days.
Any situations or circumstances preventing a student from full attendance or participation in
class activities will require substantiation and will be considered on an individual basis by the
instructor.

There will be opportunities to answer questions in all the classes. You can gain participation
marks by answering and participating in these interactive activities.

Article Presentation (12.5% - Group)

Each group will present one assigned article to the class. Articles will be sent out by the
instructor during week 5. The presentation should be a summary of key points that the article is
trying to convey, and one example not present in the article itself. Each group should create a
PPT, and the presentation should be 15 minutes long (10 minutes for the summary of key
points, and 5 minutes to present the example). Each group member should present for an equal
amount of time. It is up to each student to find and read the article.

More information, marking rubric, etc. will be available in future classes.

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Vancouver Community College Fundamentals of Marketing
Marketing Technology Diploma (MGMT 1006)
Fall 2023
Group Project: Marketing Invention – Report and Presentation (32% - Group)

Use the description of this assignment to create an outline for the paper. Include an
introductory and concluding paragraph, and title page.

This assignment will be done in groups. An “invention” here is a truly unique and
innovative approach to one element of the marketing mix. Each group will select a particular
real-world business, decide what the 4 P’s are for that business, then radically change one of
those P’s. Have fun with this and get as radical as you can! Thus, it could mean a radically new
approach to pricing (for example, a bowling alley charging customers based on how many pins
they knock down) or a totally different product (for example, an auto repair shop that offers
do-it-yourself work areas where you pay for mechanical advice as needed).

More Details will be given in class.

Mid-Term and Final Exams (20% and 20% - Individual)

There will be one mid-term and one final exam, all of which will be given during class
(in-person). Exam content will be pulled from the assigned textbook, class teachings, course
readings, and case studies. The exams may consist of a combination of (a) Multiple Choice; (b)
True or False; and/or (c) Short Response Questions and (d) Case Analyses.

Moodle/On-Line Learning Resource

Students can access Moodle for complimentary resources through www.myvcc.ca. Moodle
Enrollment Key will be provided by the instructor at the start of the class.

Late Assignments
Late assignments will incur a reduction of 15% per day, each day the assignment is late, unless
an approved doctor’s note is presented.

Office Hours
The regular office hours are through online zoom, Fridays, 5:15 pm to 7:15 pm (please email me
to book an appointment).

Office zoom link:

Link available after week 1

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Vancouver Community College Fundamentals of Marketing
Marketing Technology Diploma (MGMT 1006)
Fall 2023
COURSE AND COLLEGE POLICIES
1. Be in the classroom promptly, at the designated time, to avoid distracting the class once
it has started.
2. Turn off all electronic while attending the class to minimize distraction. Put your cellular
phones in silent/vibrate mode. For emergency purposes, please excuse yourself from the
classroom if you wish to answer a call or respond to an urgent text message.
3. All students are encouraged to ask relevant questions or contribute to the class
discussion. All questions/comments must be addressed to the whole class and students
are asked to refrain from private discussions during class. In this way, everybody will be
involved in the learning process.
4. All students are required to read, understand, and comply with all VCC policies (please
see http://www.vcc.ca/about-vcc/governance--policies/education-policies/).
5. The VCC CBM-PDD Grading Standard is attached at the end of this syllabus.
6. VCC takes all forms of cheating, including plagiarism very seriously. This could lead to an
automatic failure from the course and a disciplinary action, including possible expulsion
from the Program. (please see www.vcc.ca

Class Schedule
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Vancouver Community College Fundamentals of Marketing
Marketing Technology Diploma (MGMT 1006)
Fall 2023
 Date Textbook
Online or Chapters DUE DATES
In-person All Connect Online Quiz submissions are due on by 9:00 AM
on the same class day
Other Activities
Online Quiz Other
Chapters Assessments
(McGraw-Hill (Moodle)
Connect)
1. Sept. 9 Chapter 1 Introductions In-class activity

In-person

2. Sept. 16 Chapter 2

In-person

3. Sept. 23 Chapter 3

Online

4. Sept. 30 Chapter 6 Facebook Ads Online quiz for

walkthrough Chapter 6 due
Online today before class
starts

5. Oct. 7 Chapter 4 Article presentation Online quiz for

outline Chapter 4 due
Online today before class
starts

Oct. 14 Chapters 7,5 Mid-term preparation Online quizzes for

6. Chapter 7 and 5
n-person due today before
class starts

Oct. 21 MIDTERM
7. EXAM
In-person (Tested on
Chapters
1,2,3,4,5,6,7
)

Oct. 28 Chapters 8,9 Online quizzes for

8. Chapter 8 and 9
Online
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Vancouver Community College Fundamentals of Marketing
Marketing Technology Diploma (MGMT 1006)
Fall 2023
 due today before
class starts
Nov. 4 Article presentations
9. today - in-person
In-person
PPT file for your
presentations are
due today before
9AM (please email
these files to me).

10. Nov. 11 Chapters Group report & Online quizzes for

10,12 presentation outline Chapter 10 and 12
Online due today before
class starts

11. Nov 18. Chapter 11, Guest speaker Online quiz for
16 Week 11 or 12 Chapter 11 only
Online today

12. Nov.25 Chapters 15 Guest speaker Online quiz for

Week 11 or 12 Chapter 15 due
Online today before class
starts

Dec. 2 Chapter 14 Final Exam Online quiz for

13. preparation Chapter 14 due
Online And today before class
starts
Appendix
14A

Skip Chapter
13

14. Dec. 9 Presentations!

In-person Group Project file

due today (upload
on Moodle) before
9AM today.

PPT file for your

presentations are
due today before
9AM (please email
these files to me).

Presentations done
LIVE in class today.

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Vancouver Community College Fundamentals of Marketing
Marketing Technology Diploma (MGMT 1006)
Fall 2023
 15. Dec 16. FINAL
In-person EXAM:
(Chapters
8,9,10,11,12,
14,15,16,
Appendix
14A)

*Subject to change at the discretion of the instructor

Rubrics
Grading Standard

Grade Percentage Description Grade Point

Equivalency
A+ 96 - 100 4.33
A 91 - 95 4.00 Distinguished
A- 86 - 90% 3.67
B+ 81 - 85% 3.33
B 76 - 80 3.00 Above Average
B- 71 - 75 2.67
C+ 66 – 70 2.33
C 61 – 65 2.00 Average
C- 56 – 60 1.67
D 50 – 55 Minimum Pass. 1.00 Minimum Pass
F 0 – 49 Failing Grade 0.00 Failing Grade
S Satisfactory. In accordance with
departmental evaluation procedures. N/A
U Unsatisfactory. In accordance with
departmental evaluation procedures. N/A
I Incomplete N/A
IP Course in Progress N/A
W Withdrawal N/A
Course Standings
R Audit. No credit.
EX Exempt. Credit granted
TC Transfer Credit.

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Vancouver Community College Fundamentals of Marketing
Marketing Technology Diploma (MGMT 1006)
Fall 2023