School of Business

Bus 421: International Marketing – Winter 2022

BUS 421 SD 1 – CRN 13071

Friday 9.00 – 11.00 am IST Online

Important dates **CHANGES DUE TO COVID-19 **

The Winter 2022 semester will run online (synchronously) for a 13-
week period.
There is a provision for a final assessment!

- - Classes begin: Jan 10, 2022

- Classes end: April 01, 2022
- Final Assessment period: April 04 – April 15 2022
- Holidays: Jan 26, March 18, and April 15

Faculty Name Mike Ivanof Office: NA

Contact mike.ivanof@ufv.ca
(Use only your instructor's UFV email address for email
correspondence with your instructor)

Office hours Times available: After each class.

For other appointments students must schedule via email-request to
faculty

Prerequisite(s) BUS 120

Calendar description This course examines the issues related to the marketing of products
and services in an international context. Students will explore the
challenges companies face trying to implement the marketing mix
principles in foreign countries. Emphasis will be placed upon the

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 development and implementation of policy and strategy for a firm’s
resources to meet the international marketing objectives. The
international marketing issues related to a country or a geographic
location will also be examined.

Learning outcomes Upon successful completion of this course, students will be able
to:
1. Explain the challenges companies face when expanding their
business into international markets.
2. Assess the challenges companies face in identifying and targeting
foreign buyer groups.
3. Evaluate the challenges companies face when setting up
international distribution networks.
4. Analyzing and assess marketing strategies for a variety of products
and their fit in international market settings.

Other Important Content:

Module One: Application of the marketing mix for multi-country
marketplace firms
Module Two: Brand Management for multi-county marketplace firms
Module Three: Strategic planning for marketing when competing in
multi-country marketplaces
Module Four: Managing marketing effectiveness for multi-country
marketplace firms

Required resources Textbook: International Marketing, Cateora, 18th edition, McGraw-Hill

(Indian Edition)
https://www.amazon.in/International-Marketing-18th-Phillip-Cateora-dp-
9389538246/dp/9389538246/ref=dp_ob_title_bk

Additional required reading: Dale Carnegie; How to Win Friends and

Influence People
Weblink:
http://www.slideshare.net/dokka/how-to-win-friends-and-influence-
people-by-dale-carnegie
If you require a calculator include the following:
 A calculator approved by the School of Business. For a list of
approved models please see:
https://www.ufv.ca/business/handbook/
 Very Important!
“The use of any electronic device, especially for texting,
emailing, social media, or any recording or filming purposes
during class is expressly prohibited.  Students may use laptop

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 computers and other PDA devices during class for the sole purpose of
taking course notes and/or conducting course-specific research.”

Supplemental resources Fast Company Magazine: https://www.fastcompany.com

www.mckinsey.com
http://www.smallbusinessbc.ca/
http://www.bcbusinessregistry.ca/
http://www.ic.gc.ca/eic/site/pp-pp.nsf/eng/home
UFV Library website

Methods of evaluation Course Website: https://bblearn.ufv.ca

Marketing Plan (TEAM): 35%

Case Studies two short plus one long (INDIVIDUAL): 20% (5 + 5 +
10)
Final Exam (INDIVIDUAL) 35%
Class Participation attendance + class contributions 10%
Total: 100%

You must retain a copy of each submitted assignment and all working
files (including, but not limited to, draft versions of your assignments,
articles cited, interview transcripts, surveys) until you have received
your final grade for the whole course.

By submitting an assignment, you are making a declaration of

intellectual integrity. You are declaring that the work submitted is your
own and complies with all regulations stated in the Academic
Misconduct section in this syllabus as well as UFV Policy 70. You are
also agreeing to allow your work to be compared against the work of
others, including the use of plagiarism detection software, to detect
plagiarism.

Individual Grades for TEAM activities will also take into

consideration peer evaluations too!
Late submission will receive a score of zero

In calculating final grades, any assignments, group or partner project

grades will only be considered if the student has an overall passing
grade in exams/assessment (e.g. midterm, final). This means students
cannot pass the course on the basis of group work or homework.
Students must pass individual exams/assessments before any group or
partner grades are even considered.

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 By submitting an assignment, you are making a declaration of
intellectual integrity. You are declaring that the work submitted is your
own and complies with all regulations stated in the Academic
Misconduct section in this syllabus as well as UFV Policy 70. You are
also agreeing to allow your work to be compared against the work of
others, including the use of plagiarism detection software, to detect
plagiarism.

References Written assignments must use the current APA style of referencing. See
also guidelines from the Academic Success Centre.

English standards Assignments must be free of spelling, punctuation, and grammatical

errors. Assignments containing such errors will be penalized (i.e. mark
deductions up to 20%).

Grading scale Grades will be assigned according to the following scale.

Grade Percent equivalent Grade point value

A+ 90 – 100 4.33
A 85 – 89 4.0
A- 80 – 84 3.67
B+ 77 – 79 3.33
B 73 – 76 3.0
B- 70 – 72 2.67
C+ 67 – 69 2.33
C 63 – 66 2.0
C- 60 – 62 1.67
D 50 – 59 (pass) 1.0
F < 50 (fail) 0.0
FD 0 0.0

Standard percentage equivalencies are used to determine the final letter

grade. The final percentage will be rounded to the nearest integer, using
standard mathematical practice (i.e. if the first digit after the decimal
place is 5 or higher, rounding is to the next higher integer) before
converting to a letter grade.

An FD grade denotes a fail due to academic discipline and is included

in the GPA calculation. Rules for assigning an FD grade are found in

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 the Procedures and Regulations document of Policy 70: Academic
Misconduct. The FD grade is changed to an F on the transcript after a
period of 12 months provided the student successfully completes a
workshop on Academic Integrity through the Academic Success
Centre, and commits no further violations during the 12 month period.
Otherwise, the FD remains. Once an FD grade is converted to an F, it
is subject to the same regulations as any other F grade a student
receives.

Academic misconduct Academic misconduct includes, but is not limited to, giving and receiving
information during any test or exam/assessment, using unauthorized
sources of information during any test; plagiarizing; fabrication,
cheating, and, misrepresenting the work of another person as your own,
facilitation of academic misconduct, and under certain conditions, non-
attendance.

Plagiarism will not be tolerated. You must reference your work and
acknowledge sources with in-text citations and a complete list of
references. This includes direct and indirect quotes, diagrams, charts,
figures, pictures, and written material.

For group projects, the responsibility for academic integrity, which can
result in academic misconduct and its resulting penalties, rests with
each person in the group and sanctions would be borne by each
member.

For more information see UFV Policy 70 on Student Academic

Misconduct. Also watch the videos at
www.ufv.ca/ai/faculty-resources/promoting-academic-integrity-,
www.ufv.ca/asc/academic-integrity-matters, and www.ufv-aim.ca.

Student conduct Students are required to conduct their behaviour in a mature and
responsible manner, consistent with the University mission, policies,
procedures and regulations. Students will be held accountable for their
actions whether acting alone or in a group. Students should familiarize
themselves with UFV Policy 204.

Examination/ **SUBJECT TO COVID-19 ADVISORY**

Assessment

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policy Examinations/assessment must be written at the scheduled, time, date,
and location. The final examination/assessment period includes
Saturdays.
Writing the final examination/assessment at a time other than the one in
the posted examination/assessment schedule will only be permitted
when a student has a direct conflict between two scheduled
examinations/assessment. Two exams/assessment on a single day is
not considered a valid reason for moving an exam/assessment.
Students must notify the affected instructors of a conflict by the end of
Week 9 of the class. Exams/assessment may be scheduled at a time or
day of the week different from the class meeting time. You must adjust
your schedule accordingly.
Only severe extenuating circumstances (such as serious documented
illness) will be accepted as a reason for not writing an
exam/assessment as scheduled. In this case, the instructor must be
notified by the student at the earliest possible opportunity, and a
doctor's certificate must b provided. The instructor will establish the
alternate date and location for the make-up exam/assessment.

No electronic devices (other than calculators, if required) will be

allowed. Where calculators are allowed, the professor reserves the right
to clear the calculator’s memory.
All papers, mobile phones, books, bags, and outer garments must be
placed at the front of the class or under the desk as specified by the
instructor.

Assignments Group Project (International Marketing Plan)

See description of the project assignment at the end of this course
information handout and the samples provided in Blackboard.

Examinations
Examinations may include multiple choice questions, short answer
questions and a case(s). The examination will include material covered
in all chapters.

Deadlines
Assignments must be submitted on time - at the beginning of class, on
the due date. Late assignments will not be accepted except under
extreme extenuating circumstances (documented illness) and will
receive a “0” grade).

Turnitin Turnitin originality checker will be a mandatory component of this course

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 for the Final Assignment. Turnitin compares student papers to the
current and archived web, other student work, millions of journal articles
and e-books.

Please note that uploading any work into Turnitin is not an assignment
dropbox. Your work must still be submitted directly through email at
mike.ivanof@ufv.ca

Official Turnitin Statement

The University of the Fraser Valley (UFV) is committed to the

fundamental values of preserving academic integrity as defined in UFV
policies. Use of Turnitin contributes to student success by enabling
students to have their papers evaluated for plagiarism by Turnitin before
the work is assessed by an instructor. Students agree that by taking this
course, assignments may be required to be submitted to Turnitin.com or
that the instructor may submit questionable text on behalf of a student.
Students will be required to create an account with Turnitin and to
submit their work via that account, on the terms stipulated in the
agreement between the student and Turnitin. This agreement includes
the retention of your submitted work as part of the Turnitin database.
Students should be aware that Turnitin servers reside in the United
States. Accordingly, students may use an anonymous identity in their
interactions with Turnitin. Students who have concerns about the
Turnitin tool should consult with their instructor in advance of any
submission deadline.

Course Schedule

Sessio Weekday Topics Readings Assignments

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1 Friday Personal Introductions: Chapter 1 Will discuss the

Jan 14 Academic Interests topic for the
Expectations from BUS 421 Course International
Marketing Plan
Chapter 1: The Scope and Challenge of
International Marketing

2 Friday Chapter 2: The Dynamic Environment Chapters

Jan 21 of International Trade 2 and 3
Chapter 3: History and Geography –
The Foundations of Culture

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3 Friday Chapter 4: Cultural Dynamics in Chapters
Jan 28 Assessing Global Markets 4 and 5
Chapter 5: Cultural Environment of
Global Markets

4 Friday Chapter 6: The Political Environment: A Chapters Case 1 due:

Feb 04 Critical Concern 6 and 7 To Bribe or Not to
Chapter 7: The International Legal Bribe
Environment: Playing by the Rules

5 Friday Chapter 8: Developing a Global Vision Chapter 8

Feb 11 Through Marketing Research

6 Friday Chapter 9: Economic Development and Chapters

Feb 18 the Americas 9 and 10
Chapter 10: Europe, Africa, and the
Middle East

7 Friday Chapter 11: The Asia-Pacific Region Chapters Case 2 due:

Feb 25 Chapter 12: Global Marketing 11 and 12 Continued Growth
Management: Planning and for Zara and
Organization Inditex

8 Friday Chapter 13: Products and Services for Chapters

March 04 Customers (B2C) 13 and 14
Chapter 14: Products and Services for
Businesses (B2B)

9 Friday Chapter 15: International Marketing Chapters

March 11 Channels 15 and 16
Chapter 16: Integrated Marketing
Communications and International
Advertising

10 Friday Chapter 17: Personal Selling and Chapters Case 3 due:

March 18 17 and 18 Amazon in
Sales Management
Emerging Markets
Chapter 18: Pricing for International
Markets

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11 Friday Chapter 19: Negotiations with Chapter
March 25 International Customers, Partners, and 19
Regulators

12 Friday Final Project (International Marketing Marketing Plans

April 01 Plan) presentations Due (hard copy) +
Presentations

13 (TBD) Final Exam (all chapters)

Note* For Final International Marketing Project please see the files uploaded in Blackboard!