Assignment Brief

Module Starting a Business and Fundamentals of

Marketing
Module Code BMM 3013
Module Sharif Hossain
Leader
Programme BA (Hons) Business and Management with
Foundation Year in Business
Academic 2020/2021
Year
Issue Date 12th October 2020

Assessment
Semester Component Magnitude Weighting Timing / Deadline Learning
(word count and/or Outcomes
or duration) Pass/Fail assessed

1 Business 2000 words Pass/Fail 13th January 2021 3,4

Plan
2 Business 10 - 15 Pass / Fail 20th April 2021 1,2,3,4
Plan Poster minutes
Presentation
 Assignment

For this module you will complete two assignments based on the
development of a business plan.

Assignments must be submitted to BMM3013 via Turnitin by 12.00 noon on

the deadline day.

Semester 1 - Assessment 1

You are required to carry out a simple piece of market research and represent the
application of the principles as outlined on a weekly basis.

Assessment – Business Plan: A report based on initial market research for your
business idea (2000 words). The report should provide;
 An overview of your proposed (new) business idea
 An evaluation of the external environment (PEST)
 A discussion of competition and what the competitive advantage is
 A suggestion for the proposed target market

Semester 2 - Assessment 2

You will be required to summarise your business plan using a simple poster /
infographic and then present it to an audience. (10-15 Minutes presentation)

Assessment – Business Plan Poster Presentation: An infographic poster that

summarises your entire business plan.
 What the business is (including the vision, objectives, goals)
 Your background and expertise
 SWOT analysis
 An understanding of the market; target market, competition, marketing plan
(4P’s)
 Investment needed and financing opportunities
Plagiarism
Plagiarism is a form of cheating which involves presenting another person’s ideas or
expressions without acknowledging the source. The penalties for this are severe.
Extensive and repeated instances can result in your removal from the degree
programme. It is therefore very important that you understand how to avoid being
accused of plagiarism. Any work submitted for assessment must, unless
collaborative work has been specifically permitted in the assignment guidelines, be
your own work. Any material used, from whatever source, must be clearly
acknowledged. Any words that are not your own should be shown as quotes and
their author and publication details given. Where you paraphrase the words of
another you should make this clear and give details of where you found this material.
You should make use of the referencing guidelines on the Library website and
complete the online plagiarism tutorial to ensure that you are providing such details
correctly https://lib.leedstrinity.ac.uk/iguana/www.main.cls?surl=Referencing Doing
so will gain you marks for showing evidence of research and ability to reference. Not
doing so could lead to accusations of plagiarism. You can also use Turnitin in
advance of the deadline to enable you to check for elements of plagiarism in your
work and then correct these.

Students will be made aware of how to avoid plagiarism as part of the induction
process and within the initial stages of the programme of study, as well as how to
incorporate correct referencing into their written work. The library provides
Referencing Guides, online tutorials and one-to-one support. Students can also
obtain advice on appropriate academic conventions from the Learning Hub and
advice on a specific piece of assessment is available from the module tutor.

As is a form of dishonesty which is viewed by the University as a serious offence.

The University’s Regulations contain provisions by which the Examination Board
may penalise students who are found to have presented plagiarised work for
assessment. The purpose of this statement is to explain what plagiarism is. Further
information about the procedures which are followed where allegations of plagiarism
are made, together with the penalties that may be imposed, can be found in the
above Regulations.
Plagiarism consists of presenting someone else’s work as your own. Some
examples of plagiarism are:
 reproducing or paraphrasing published material without acknowledgement of
the source
 copying from the work of another student
 undeclared collusion with another student
 getting someone else to do your work for you
This is not an exhaustive list. There are clearly degrees of plagiarism, particularly
where published work is concerned. At one extreme there may be a very short
section of a coursework which is copied without being properly referenced; at the
other extreme a coursework may consist almost entirely of copied work.
Students who are found to have colluded in making their work available to be copied
by others will not themselves be deemed to have committed plagiarism but will be
dealt with under the student disciplinary procedures described in the Students’
Handbook of Regulations. Similarly, disciplinary action will be taken against any
student who is found to have undertaken a coursework on behalf of another.

Submission Formats

All assignments should be submitted through TURNITIN to Moodle whenever

possible. If necessary, for the nature of the work, alternative methods may be used.
For each piece of assessment, the assignment (or assessment) brief will indicate the
method of submission. Students should be advised to retain a copy of their
submitted assignment (or assessment) however submitted, where practicable e.g.
this may not be possible with artefacts.

Penalties for Late Submissions

 If you submit coursework after the given deadline, or agreed deadline
extension, your submission will be marked as a fail.
 If you submit coursework after the given deadline, you may also ask that we
excuse your lateness. We will consider such requests in accordance with the
Mitigating Circumstances Policy and Procedure. The tests we will use are:
a. your late submission was for a good reason, and
b. you could not reasonably have asked for an extension before the deadline.
 In any event, coursework submitted more than five days after the original
deadline, or any agreed extension, will not be marked, and will be counted as
a failure. This helps us to keep track of all the work that has to be marked and
returned to students
Please note all coursework for the Foundation Year is marked on a pass/fail basis.
Where coursework is marked on a pass/fail basis and it is submitted late then it will
automatically be deemed to be a fail and will be awarded a mark of zero.
Therefore, late submission of Foundation Year coursework should be avoided
at all costs, as assignments will be automatically failed.
Marking Scheme / Criteria

Internal examiners, within a programme team, are responsible for the setting,
internal marking and internal moderation of assessments – they may standardise,
first mark, sample and double mark assessments. First markers must provide, for
each piece of work presented for assessment, comments outlining the reasons for
the mark awarded. Internal examiners submit marks to the Assessment Panel
responsible for the module concerned.
Assignment Criteria/Marking Schemes/Marking Criteria
 Coursework is marked by internal examiners against the focused assignment
(or assessment) criteria, the marking scheme and the marking criteria, as
defined within the assignment brief.
 Examinations are marked by internal examiners against the focused
assessment criteria, the marking scheme and the generic marking descriptors
We will assess your achievement of the learning outcomes for the programme in
each year. Programme schemes will set out the assessment framework. This will
take one of the following forms:
a. Assessment associated with each module individually; combined to form an
overall judgement.
b. Integrated assessments associated with all the material covered.
The relevant Assessment Panel will consider your results and the marks to be
awarded.
If you fail an assessment you may resit the assessment twice.

Assessment Criteria
Assessment 1:

Mark criterion 1: You should demonstrate the ability to discuss content relating to
the principles of marketing and apply these to a real-world case scenario.
Topics may include: Analysing the external environment, competition and
competitive advantage, market segmentation and target markets.

Mark criterion 2: You should demonstrate your ability to find and draw upon
relevant material to show you can undertake simple market research and that you
understand the role of marketing in a modern business.

Mark criterion 3: You should present a well-structured report consistent with report
writing.
Mark criterion 4: You must draw upon academic sources and reference your work.

Assessment 2:

Mark criterion 1: You have demonstrated the ability to complete a business plan
for a new business, demonstrating your understanding of the key issues
surrounding setting up a business and the role of marketing in a modern business.

Mark criterion 2: You should demonstrate your ability to find and draw upon
relevant material to show you can develop a business plan and that you understand
key issues in setting up a new business

Mark criterion 3: You must present your work as a well-structured, formatted

infographic poster in front of an audience.

Mark criterion 4: You must draw upon academic sources and reference your work.

Marking Criteria Grid: Foundation Year (non-practical)

Criterion Pass Fail

Mark You have demonstrated the
criterion 1 ability to present module
specific content effectively to
an appropriate audience.
Mark You have sufficiently employed
criterion 2 academic skills and
conventions to achieve the
learning objective(s) that the
task assesses.
Mark You have managed to present
criterion 3 a well-structured piece of
assessment work.
Mark Your work draws upon
criterion 4 academic sources in an
appropriate way.
You have not demonstrated the ability
to present module specific content
effectively to an appropriate audience.
You have not sufficiently employed
academic skills and conventions to
achieve the learning objective(s) that
the task assesses.
You have not managed to present a
well-structured piece of assessment
work.
Your work does not draw upon
academic sources in an appropriate
way.