Amazon Seller Central Account Registration

Amazon Seller Central is the interface that is used by merchants to market and sell
their products directly to customers within the Amazon marketplace.

Please sign up for an Amazon Seller Central account account by following these
instructions:

1. Go to https://sellercentral.amazon.com/ then click Sign up.

Note: We suggest you sign up for a Professional account. This cost $39.99/month +
additional selling fees. Here are the benefits that you will get:

• You sell more than 40 units a month

• You want to advertise your products
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories

You may refer to this link for more information: https://sell.amazon.com/pricing

2. Click Create your Amazon account.

3. Enter the following details then click Next.

○ Your Name
○ Email
○ Password
○ Re-enter password
4. You might be asked to solve a puzzle for verification. Solve the puzzle. Then
verify your email address by entering the OTP. Access your email to see the
one-time pin. Enter OTP then click Create your Amazon account.

5. Enter your mobile number then click Add mobile number.

 6. Check the one-time pin sent to your mobile number. Enter your OTP and click
Create your Amazon account.

7. Enter your Business information. Enter the following information:

○ Business Location: United States

○ Business Type: Privately-owned business
○ Business Name, used to register with your state or federal
government: Enter your Business Name or LLC as it appears on your
registration document

Note: If prompted to enter the company registration number, please enter

your EIN.

Tick the box “I confirm my business location and type are correct, and I understand
that this information cannot be changed later.”
8. Click Agree and continue
9. Enter your Personal information. Select the appropriate option based on your
personal details.

10. Click Save

11. Click I Understand to proceed to the Billing information that will require your
bank account and credit card information.

12. Enter your bank account information. Enter the following information:

○ Financial Institution Name:

Note: If your Financial Institution is not from the list, you can select Others.
Then just enter your Financial Institution Name in “Please specify financial
institution name”

○ Bank Account Holder Name

 ○ Country

○ 9-digit routing number

○ Bank account number

○ Re-enter Bank Account Number

Then click Verify Bank Account.

13. You might get the prompt Bank account verification pending, depending
on the Financial institution you selected earlier. Just click Continue.

14. Enter your Credit card information. Enter the following information:

○ Credit card number

○ Expiration date

○ Card holder’s name

○ Billing address

Note: Read the Global Selling Fee

Then click Next.

15. Enter your Store and Product information. Enter the following information:

○ Store Name

○ Do you have Universal Product Codes (UPCs) for all your products?: Yes

○ Do you have any diversity certifications (e.g. Minority, Women, Veteran,

or LGBT-owned business) that you wish to add to your account? No
 ○ Are you the manufacturer or brand owner (or agent or representative of
the brand) for any of the products you want to sell on Amazon? Yes

○ Do you own government-registered trademark for the branded

products you want to sell on Amazon? No

Then click Next.

 16. Upload your identity document.

Note: Amazon has very specific guidelines for how they want the two types of
documents submitted. Sellers who send in poor scans, or incomplete and/or
incorrect information, are sometimes rejected automatically.

17. Upload your additional document. You can select a Bank account statement
or Credit card statement.

Then click Next.

 18. Complete the Identity Verification. You can choose any of the following based
on your preferred option:

○ Instant Video Call (Recommended) - Average wait time: 3 minutes

Stay in queue and meet with the next available Amazon Associate. Carry your
original government issued photo ID document and other documents you uploaded
during registration.

○ Scheduled Video Call - Scheduling wait time: 2-3 days

Schedule an appointment with an Amazon Associate on a future date. Carry your

original government issued photo ID document and other documents you uploaded
during registration.

Then click Next.

Once you’re verified, you’re in!

To be on the safe side, we recommend setting up 2-step verification on your account

(for increased security). But, once your identity and business information has been
verified, all you need to do to get started is to log into
https://sellercentral.amazon.com.

Note: The steps above could differ if you have chosen an individual account or
Amazon has made some changes or updates from their end.

If you have questions or need further information about your registration, you may
refer to this link: Help for Amazon Seller