Nae-Pritan-Burmusnl DHA-1 Aphcation We.

Loo14t
Branh : footwear Seeion

DepinAduerist ag & esplain e nain seehve

4pdurnhsing.
-Dethon ef Antising qimn by dforent fesen
Od frent asociathons let ar Scme del.itimt belord:-

merican Makehng rseci ati en haq olelfned adrtisiny as

t

du paicd erm an-peatemal preertain aideas, geodsd

Services b n idunkifed thonarr

Aeerrdung t tsebatar, Nde eiciry to qive b i e

3 Acerrclmy to (an dner, "AdweH

ine ts te means ma
ellung -tfat tas qon up paralll with 4 has ben
Made. necelamy to
predueion".
Main 66jecklve 8 Adeelising
Ie
unAamaital peuapie of adwertising y sell Seme-tein
dduet, a Seice or an ldaa . J addiHi en to -ts
enural ebsective, adventuina y aur ued hyta medm
bu' neg
estterprises fr certain &haeiftc rLjectin
t a bels-
iTo ntrodute a ud droduat suy cmating Tuterest frr
ta bras pective cutomind

iyTsupport pesoenal selling runL

tisi n May be uell to pen cugtomer's doos
U

Saleuma
i y Torrash people inaceessible oSalman

Iv o etear a nus Mandkebor atirae a ne r

Caustoma

l ght competition ine market to inereaua He

Sales as seen in the feree com betition betiren
Coke Pebsi

vTehanee tt qodull - ta. enterrse proising

becter quality pro olui A Services

vn To mlarove daalur mlatimi Hvertising iupfory ttha

dhalurt in sellng the oreduet. Dealers are atmát
tooards a orodust wluh adwtise.l e/feotively.

vnl % aK thr public againt imitation e an

enterprisevs reduelg
Nane- Psitam Burauont Brvraneh ootwearr
DHA-2 Seeiom'C
p No 100/4F
ad y tte intordace betveen 4wrsing Brand
in Brand BusAng
Bullng Explain t main abproaclss
.

Jut ike nuesagencies,pespla qeneral teul t t i n k

Smarter han merage parsons Many Heink tha
more eehve a n tu worh g
teir roo y aloa better
nitiral hmannrait Al u s
-Heenri Peraps it y4 a

ouwrselnes s bt special Fha

a

have eudeneies -to reresent

ka sama
&tters 'unadm fart t a t were u doing
ekel +eing as a vthers Simtardy, iuman natu.has
auo Caued. much conhuion. when t comaito definug

aduortisina rauding. Sonnt pepla tndinderelange tese

ha
words tRinkingot tese a plain Synonyms tinking
Ayr wellveed. m t eld

dcadei ago, advortising ageekes tave elasuek

hl-tty cky mor Hon j u t adlvertising.Mony o
also
em tarted to claim +toct tey act as mankshng
conultang parect,4ease aoertts/ng agencies represertedf
uwelw as buildur s oend
 dneept when comprnr
7eneraloy toranding ySetch bread a

nore -Jn
mortJn orsandene,
orancdin
to advertising, branding Sotml tCove
N
imago. & esblishing /
T entine oces Buildung vn

ae
neeeL4ary 6randuno
froduet
Cu quenes Acertain.

place. a Cerfan. g'period, o/ time

happeny in He m anke
Measntde odovertis ing u one trel -Aat Compnd
une fm
etaslis h -tei arelpective brwd n Ra marker
ha-to
add in ereatirg abrad.
essentiall, adwrtising rrises ak
when. a neue
ousiness comcejt
Branoluug -taviý amey to bbe
n a m e y fo
c h o r s e tte sym
bels &
ewneTi
Connpau
u
crueal since
' e w r t h o brand. Iuy y
aMoialed buineus csneebtr
neuo
or break, ta
c a n Make
Concemned om
j mare

tur hand, adverhising

On t emumed.

braud frgct toa

hns to conve+e
gtarted
osanding has loritad
Comes aer
dretising
 App:No. 00147 DHA-3 Nane Pritan Bunmusal
Sechion - C Braneh- Footrer

iuhatAdurisina Media ? Eplain ttr maln fartos to h

.
keb in mind we selaehnq admrhsing mudia
or vehicl. of delivemng
e adwerising uaia aMLOns
6oich anadenti
a
delnit meitage St y means #hrreugh
a

to t h tarotpdin
sing meuage minmation. y pamd om

tor
Custome ,rtuderi, vieserc, Csteners or pauwrs by.
ingtanoe,oa preducer &ecki Hush advortsenmunt wwedia
to kaeb in o u c with ol customen a welL ai to attrreet
es Cutomert. Madia am ibjeat t+o intensive u ing
wodia nrt pJAA,elkrsion
selling siy. exanples
wre

rasio d'mee ma, majazin, n , etc.

ain ntnsto be kept in mind s d e seleelinq adletising

ST
medin

' 3+ aust uaeh the larqet wnber peaple ssible .

) 3 4 u t atrat uir atetien

11 aukt be ece nendcal. Bat inprachice

them y hurdlly
anin4la media Rt attfies "Rs above. ttovee eoiet

rt ore o.adwrtiing meslio choics annlabla. t th.

Conpy in Jndi a.
ttowevwr
ttoweer th eal nanagerial fauk ú to iolutfy from amsng
h a th onels) wio y elantr t e tompany .tr tiy
peuroaa manapmt shoulel conider Aa lleoiry facters
Ta (Nat rodust

Marcket Fhguinauty
3 berising 846ecives
491stibtiom Stratagy
5 Natire 4 Melage 2Bpeal

Corapebirtort Choi ce.

Mealoa CirculacdHom
Media-AvailasKty
10 Penetration

J Size & Natint Ru Buines Enteprise

 aneh:--footurtam DHA-4 Naune R n Burnuonal
Secion c' L0oL4t

a t y Maanty eutloor A4vrrhising ? Mat ae ilg Main

Characheristi ca 9 Discus il Adanträei Dadvantrgez.
taoor Adverthsina y tRe alAut 4om adrising
remaute uot comnon media een tt day + y alo

calle d wal admtisin " d e r rAclmerti'se Cmsis S 4

be in
a dspla adnertsemeut ut odler okueh masyN
dem p e t e , paiated sign ete

H Main Charaeterishica sre

adlertengmadia
wwch make ke
fo a widebre ad. prpealar
interrto man appeal
g0ods
g0ocly Q serdeet

9 + as a comparatiely longer Uye.

Itty t has a igh covemage

IVMest 8utdoor aowertsemad
a
by á dainant so flab d-
necda
a vey psedl eye -catlng
tu
vt a erye+bla advertising m d a s oRat
hore. aa nRads ttm mosf
mma-s
relaun sitee
adveshser Ca

+ th sdest adrestisi ng media.

v
oliel be
v t also emukb tl iuabla. & prpelnr slagary
can

esty mzmbertd y e prrspecty.

pebvasta Okdoor nersng Medinartj
more attentin. ef u
paublvic.
3t o capabe ofgainng
u has a wiole. Coeruge
eudoor aderkSry iy ee
mly n bg ches * igh talle areas,

because can be wed locny

NY Sh pors nator Selecti vidy
ewen hai onally,
gionaly

be eauiy nemembered
+ can
viy quite economcal

+ a very ejend
media to Streu Torand
names
pakge
.paekage
vw
dantity
Medsn -
adwantnges
dutdser lAduverttaing
ha grend
eReuhlie
Subfeekt-t advese Mactio ndovreri-
4 w i i ng cfdoorr
euctdotrr rlreri-
+he houses art ueol Jr
ha Ma oalls Hi haul.
wtau me prrm iss lon. e Ha cwmur
t
Sement ervn

advertleing y oo
/he munage
writen
wnder fuy type. e
*y
eniep
prepeeli dpenlt to
meniurc.

n
cnatid
ha. exAet elfect
n
uled in ting en hu wall adverteing '
ThaLanq uaga
immoalte0. J4 has ar

uually deleetive sonetime

adwerse
e on ha þublie.