DAYALBAGH EDUCATIONAL INSTITUTE

FBM-201
( Industrial Training And Development )
END SEM. PRACTICAL

Presented to:- Presented by – Group 3

Dr. Sumita Srivastava

 Lalit Mittal
(Faculty of social science)  Samarth Jain
 Hemant Yadav
 Tarun upadhyay
 INTRODUCTION
 It was founded in 1924 and has head quarters in Germany.
 In 1948. Adolf Dassler split from his brother's company, Adidas to
form his own company called Puma.
 Puma is a large German multi national company which designs and
develops athletic shoes, lifestyle footwear and other sports wear
and accessories.
 Puma in India June 2006, the first Puma Store opened in Chennai.
 Within a short span of 2 years PUMA India has established itself as
the most desirable sports lifestyle brand of the country.
 2008: Melody Harris-Jensbach is appointed Deputy CEO; Designer
and artist Hussein Chalayan becomes Creative Director.
 2010: Signs two year deals to make the kits of Newcastle United,
Motherwell, Hibernian & Burnley from the 2010-11 season.
 The Vision:- We are committed to working in ways that
contribute to the world by supporting creativity, sustainability
and peace and by staying true to the values of being Fair,
Honest, Positive and Creative in decisions made and actions
taken.
 The mission:- Puma has a long term mission of becoming the
most desirable Sports life style company.
 Puma Logo:- The Puma logo has an image of a leaping Puma,
an animal otherwise called a cougar, a panther or a mountain
lion. Active both day and night, it is a powerful beast and an
expert hunter that can jump to a maximum of 20 feet high in a
single bounce. By incorporating the creature in the Puma logo,
the company has summarized the complete meaning of its
products into a powerful identity. The Puma logo itself
characterizes the brand’s reliability and its products.
   SWOT ANALYSIS OF
PUMA

`1. PUMA STRENGTH

1. Puma is established over 90 countries
and employs around 14000 employees
all over the world.
2. It has entered into partnerships with
famous companies like Ferrari and BMW.
3.Puma sponsors global events like FIFA
football World Cup, Olympics, cricket,
motorsports, rugby & many other sports
 2.PUMA WEAKNESSES
1.Puma has tough competition and limited
market share compared to Nike and Adidas. 
 2.High brand switching means difficult
to have loyal customer base.

3.PUMA OPPORTUNITIES
1.The company can attain more sponsorship as more
international events in the sporting industry are
taking place.
2. Puma can start entering the lifestyle section of
the industry.
3. Puma still has to increase its foothold in the
emerging market.
4.PUMA THREATS
1. Being a global brand, Puma's
business is afted by recession
and economic slowdown.
2. Imitations of Puma brand is
extensively increasing causing
Losses.
3.Government policies and
regulations can affect business
operations.
RFORMANCE OF PUMA DURING PANDEMIC
 PUMA ACHIEVES SALES AND PROFITABILITY GROWTH IN THE FOURTH QUARTER
DESPITE COVID-19 RELATED LOCKDOWN MEASURES

 Global pop superstar Dua Lipa joins the PUMA family and will be the newest
brand ambassador for PUMA’s women’s business

 PUMA launches a new line of performance running shoes featuring its

proprietary NITRO foam

The global revenue of sporting goods

manufacturer Puma SE In 2020,
In 2021, Puma generated a
Puma generated a global revenue of
global revenue of 6.81
5.23 billion euros
billion euros In 2019, Puma
generated a global
revenue of 5.5 billion
euros
 2020 Full Year performance
 Sales decrease by 1.4% (ca) to € 5,234 million (-4.9% reported) due
to a negative COVID-19 impact, especially in the very weak second
quarter
 Gross profit margin declines to 47.0% (last year: 48.8%), mainly
caused by negative currency impacts and more promotional activity,
partially offset by positive distribution channel and regional mix
effects
 Operating expenses (OPEX) decrease by 0.3% to € 2,265 million
due to cost saving measures initiated at the end of the first and
during the second quarter
 Operating result (EBIT) at a profit of € 209 million (last year: €
440 million
 Net earnings amount to € 78.9 million (last year: € 262.4 million)
and earnings per share at € 0.53 (last year: € 1.76)
 A dividend of € 0.16 per share for 2020 to be proposed at the
Annual General Meeting
 In May 2020, PUMA announces sustainability targets 10FOR25,
underlining its long term sustainability ambitions until 2025
REFERENCE :-
 www.about.puma.com
 www.mbaskool.com

   https://en.wikipedia.org/wiki/Puma_(brand)
•www.puma.com
•http://www.wikipedia.org
•http://www.gotomanager.com/news
/