STRUCTURE OF PRESENTATION

 ABOUT
 SWOT
PUMA ANALYSIS

 HISTORY
 MARKET
 OUR POSITION
PRODUCTS
ABOUT
PUMA

World’s
leading
sports
brand Designing
and
manufacturin
g footwear,
apparel and
accessories
 BREIF HISTORY
1948-1949 :
on October 1, 1948 “PUMA” was registered at the German
patent and trade mark office.

1950-1969 :
In 1955 patenting the “form strip”
In 1967” putting the puma across the upper right corner of the
word logo

1970-1989 :
In 1982: innovating the first shoe equipped with high
flexibility.
1990-2009
In 1998 “combining sports and fashion.
In 1999: combining sports and lifestyle
2010- today
In 2019: introducing the new state of the art technology platform
Fit Intelligence(FIT)
 OUR BUSINESS MODEL
 We believe in keeping things simple if we can-and our business model is case in point
tried, tested and refine, it enables our people to do what they do best-delivering great
performance across all our markets.

 We invest wisely and decisively

 We position ourselves as the leading privately owned midstream and downstream oil
company. Puma energy invests in acquisitions and infrastructure in growth markets while
maintaining a healthy balance sheet.

 We operate in strategic locations Puma energy is highly diversified company that focuses
on growing markets where projected demand for oil is high, where we can expand
through acquisition and organic growth.
We operate efficiently
We put in place better systems better infrastructure, better
technologies and better process- everything from delivery logistics
to point of sale equipment

We employ talented people

The diversity of nationalities culture and experience across our
team is a great strength for puma energy; we train our people
well and trust them to excel.

We are responsible and flexible

Our structure ensures we are in touch with our customers needs our
growing global network ensures we are where they need us to be.

We have a unique asset base

Puma energy global integrated asset base ensures seamless
supply to our customers around the world. We aim to become the
leading integrated midstream and downstream, retail and
distribution oil company across markets with high growth In oil
consumption
STRENGHTS WEAKNESS OPPORTUNITITES THREATS

EXPERIENCE IN TOUGH FITNESS HYPE ACTUAL

RESEARCH AND COMPETION ECONOMIC
DEVLOPMENT SITUATION

BRANDING LIMITED MARKET TECHNOLOGY ETENSIVE

SHARE COMPETITION

MANAGEMENT HIGH BRAND ACQUISITION AND GOVERNMENT

AND SWITCHING SPONSORSHIPS POLICIES AND
INTERNATIONAL REGULATIONS
STRATEGIES

ESTABLISHED ADVERTISING AND

OVER 90 BRANDING
ANNE-LAURE-DESCOURS
CHIEF SOURCING OFFICER, PUMA

“I AM NOT A SUPERWOMAN,

I HAVE A SUPERTEAM”
ANNE-LAURE-DESCOURS
CHIEF SOURCING OFFICER, PUMA

Anne-Laure Descours has been PUMA’s Chief Sourcing Officer (CSO) since
February 2019. she is responsible for product development, all sourcing
activities and sustainability. The French national has almost 30 years of
experience in the sourcing industry. Prior to PUMA, Anne-Laure worked for
international sourcing organisations, such as Li&Fung(trading) Ltd and otto
international.
She joined PUMA in 2012 as director sourcing apparel APAC and before
becoming global director sourcing apparel and accessories in 2014.
Growth comes from the hard Stuff :
There is no life or professional career without any personal setbacks. For Anne-
Laure, however, failures and hardships seem to be nothing but learnings. A serious
health condition at the age 20 – she calls it a game changer – made her realize that
life can be over very quickly. “I then made the decision that I will live my life to the
maximum. Just get rid of all the negativity and non-sense in your life, enjoy and be
grateful for what you have.”
Another lesson she wants to make especially the younger generation understand is
that growth comes from the hard stuff. “Don’t get depressed by the tough times.
Accept the setbacks and learn from them.”
To ensure that her own growth continues, Anne-Laure appreciates feedback from
her team. “I value people who kick my ass and I appreciate their feedback and
honesty to help me to get better. I’m not a superwoman. I have a super team.
Transparency, collaboration and courage help you to build a super team and only a
super team can make things happen.
Managing the COVID crisis the
Female Way
This characteristic transcends – obviously – into the female
management style and the way how women lead. “Women tend to
be more inclusive in the way they manage people,” she claims.
“We try to bring people together, giving space for discussions and
debate in order to foster collaboration and trust” It’s rather a
horizontal type of management and less the vertical top down ‘I
decide, because I am the boss’ approach. “I believe that people and
teams networking internally and dynamics of interactions create
innovation and novelty.”
For Anne-Laure, this collaborative management style is crucial for
companies to survive the COVID-19 pandemic. “When you look at
the countries that have managed the COVID crisis best, quite many
of them are led by women. The best way companies can survive in
this time is to set up a safe and connected environment where
people can learn, exchange and contribute. The energy will then
not be centered about protecting oneself but focused on fostering
collaboration and innovation which then will turn into
business. Women can plug in this collaborative style very quickly.
 USP OF PUMA
 Puma products are based on innovation and ultimate comfort
in the apparel and shoes.

 It produces the most innovative products for the fastest

athletes on the planet with a side dish of fearless fashion.

 Sportsmen, men and women who likes sporty energetic

apparel with a spray of uniqueness in their apparel.

 Puma is an international brand with creativity, energy and

style in their apparel at a very affordable price.
 PUMA MISSION, VISSION AND VALUES

PUMA MISSION STATEMENT

• Forever faster is more than being quick. It is our mantra. It is 70 years of fast products
for fast athletes. We aim high and when we score our goals, we aim even higher. All to
achieve one thing: to be the fastest sport brand in the world

Puma vision statement

• To be the most desirable and sustainable sport lifestyle company in the world.

PUMA VALUES
• Brave
• Confident
• Determined
• Joyful
 CONCLUSION
• Puma is indeed the world’s leading sportswear manufacturing company.
Economic crisis, increasing competition, and lower brand differences are some
of the main threats to the company. Puma should differentiate its products in
terms of designs and price to avoid threats and weaknesses.
 THANK YOU

SUBMITTED BY:
PARTH MANGAL (34087)
PRASHANSHA BAHETI (33657)
YASHVI KHANDELWAL (34437)