Ideas for life

Critical Analysis of Panasonic

Strategy

Prepared by: Student ID:

Laila Al- Alawi 202021008
Module Tutor: Dr. Tahseen A. Rafik
Mahfoodh Al- Asi 202021016
Wael Al- Alawi 202021005
 Presentation outline

Introduction Mission & Business

Business Model
Strategy
The historical facts and The key business model The analysis of company’s
events of Panasonic of Panasonic mission, vision and
strategy
1 2 3

Competitive
Sustainability Conclusion
Advantage
The company’s strong The company’s To conclude and sum-up
competitive advantage sustainability approach

4 5 6

2
 Introduction

Presented by: Mahfoodh Al- Asi

Panasonic History and Facts

Founded by Konosuke Matsushita in

Japan in 1918.
Started as seller of light bulb sockets / lamp
holder.
The company was not called Panasonic
until 2008.
One of the biggest supporters to the
Olympic Games.
Panasonic is the 97th Most Valuable
Brand in the world.
 Fiscal 2020 Net Sales Composition Ratio
15%

31%

Consolidate
18% d
Net Sales
7,490.6
billion¥
13%
23%

Appliances Life solutions Connected solutions

Automative Industrial solutions
Panasonic Business Model

Presented by: Wael Al- Alawi


1. Value Proposition
- Electronic devices
- Solutions for business &
homes
- Smart city, housing &
buildings
- Development &
manufacturing
- Service & operations
- System integration &
installation.
7. Key Resources
- R & D center
- Production facilities
- Distribution network
- Technology & design
- Employees
- Intellectual property
- Brand
 
2. Customer Segments
- Massive market 4. Channels
- Home & business - Website 6. Key Activities
- Government - Events & showrooms - Sales & marketing
- Companies - Online shop - Branding, quality,
- All people trusted in - Online store control
  -
Panasonic Manufacturing
  - Distribution &
support
- Solution & devices
3. Customer Relationship 5. Revenue streams - Lifestyle research
- Events -  
Sale of components
- Campaigns - Sale of finished goods
- Sponsorship - Solutions
- Reputation - Royalties & licenses
- Brand awareness - System & communication
- Customer support - Industrial devices
- Quality  
8. Key Partners 9. Cost structure
- Investors - Cost of components
- Brands (Sanyo) - Development & manufacturing
- Sponsorship - Production
- Reseller - Distribution cost
- Distribution network - New products
- Contract manufacture - Marketing & advertising
- Tesla motors - Salaries
  - Training center
Panasonic Mission &
Business Strategy

Presented by: Laila Al- Alawi

Mission

- To design , manufacture and

market novel solutions

- Enhance customer experience by

ensuring delivering safety, comfort
and energy efficiency products

- Taking into consideration the

stakeholders satisfaction as they
are a part of the company success
 Vision

- To be one of the leading

companies in the electronic
industry and related business
worldwide

- The contribution in providing

homes with comfortable and
environment friendly products
 Fair & honest in all their
Company 7 Fairness &
business dealings

Principles Honesty
Sense of gratitude for all
Adaptability achievements
Gratitude
Adaptation to all
The
surrounded changes Work as team
spirit
Seven
Contribution Principles Cooperation
to Society
& Team
Spirit
Fulfilling the responsibility Untiring
to the community
Effort for
Courtesy & Respecting others rights
Improvement & needs
Humility
Continues contribute towards the
society
Competitive Advantage &
Sustainability

Presented by: Mahfoodh Al- Asi

Porter’s Generic Strategies-
Competitive Advantage Panasonic
Strategy

Scope Source

Broad Market Cost

Leadership Differentiation
 Panasonic Sustainability

Initiative & Technologies to

tackle Global issues

Working closely with

Customers & Partners Value Engineering
 Conclusion

Presented by: Laila Al- Alawi

Panasonic Success
1. Panasonic’s long
successful history and
ability to adapt is a critical
factor to its success
3. Competitive rivalry among the
existing brands is intense.
2. Major reason behind the
Panasonic competes on basis of
success of Panasonic is its
quality and innovative
ability to choose the right
technology
combination of generic and
intensive growth strategies
End of Presentation

Thank You All