Director of Marketing | Oula

New York, NY

About Oula:
Oula is redesigning maternity care from the ground up. Our modern maternity center combines the
best of obstetrics and midwifery care to deliver a more evidence-based and personalized pregnancy
experience. From our collaborative medical team, welcoming clinic, and remote care platform, we
are setting a new standard for pregnancy that unifies modern medicine and human intuition. Oula
launched its first tech-enabled, collaborative care clinic in Brooklyn Heights in the Winter of 2021.
 
About the role:
We are looking for a Director of Marketing. This role will drive our growth strategy as we scale across
clinics, and cities, taking the learnings from our first clinic to establish a repeatable strategy across
channels (press, paid media, etc). You will also support the launch of our new enterprise channel,
expanding our strategic messaging and approach to apply to a broader range of audiences. This role
reports to the Chief Experience Officer.
 
Key Responsibilities:
 Develop and execute a comprehensive integrated B2B and B2C marketing plan that supports our
growth across markets and business lines.
 Enable the launch and expansion of our enterprise strategy, leveraging consumer traction and
insights.
 Translate Oula’s mission to tangible experiences and campaigns that bring our brand to life and
help redefine what pregnancy care should look like.
 Manage our PR and Strategic Comms efforts to elevate our brand and center Oula into key
conversations.
 Manage our paid marketing strategy, managing spend across channels and campaigns, and using
insights to inform the leadership team.
 Collaborate with our Senior Marketing Manager to develop and execute editorial and social
content strategy, directing thematic and quarterly planning across our owned channels, to build
awareness for Oula
 Be an internal advocate for Oula’s brand and mission: socializing our voice, tone, and style across
the organization to ensure we’re communicating our brand consistently at every touchpoint.
 
About you:
 6-9+ years experience in growth, performance marketing, or brand marketing.
 A combination of consumer and enterprise marketing, ideally from services businesses or
healthcare.
 Excellent written communication skills.
 Experience with capturing, organizing, analyzing, and presenting data.
 A strategic thinker and a doer. You’re willing to roll up your sleeves and handle patient inquiries
yourself, while constantly thinking about how to scale.
 Empathetic and emotionally in-tune with patient and team member needs.
 Passionate about improving maternity care, and excited to scale a tech-enabled service.
 Excited about the opportunity and chaos of an early-stage company.
 
Oula's Commitment as an Equal Opportunity Employer:
We want you to know: You can be a great candidate even if you don't fit everything we've described
above. You can also have important skills we haven't thought of. If that's you, don't hesitate to apply
and tell us about yourself (especially in your cover letter- this is where you can really state your case
for *why you*). We are committed to fostering diversity in our organization and building an
equitable and inclusive environment for people of all backgrounds and experiences. We're taking
steps to meet that commitment. We especially encourage members of traditionally
underrepresented communities to apply, including women, people of color, LGBTQ people, veterans,
and people with disabilities.