Campaigns Specialist - 12 Month Contract

At Cancer Council NSW we're here for life. We're Australia's leading cancer
organisation dedicated to protecting every precious moment. And when it comes to
working with us, we're here for meaningful careers that feel good.

About us
Cancer Council NSW (CCNSW) is a community funded and focused not for profit.
We are the largest cancer charity in NSW and our point of difference is that we work
across every area of every cancer, from research right through to support.

Nothing feels better than doing work you care about. At CCNSW, we totally get it. As
Australia's leading organisation supporting all people impacted by all cancers, we
understand how good it feels to make a difference. And, with almost 1 in 2
Australians affected by cancer during their lifetime, by joining the passionate team at
CCNSW you'll feel good knowing the work you're doing will positively impact people
in your life and Australia.

Together, we will work towards our goal of a cancer free future, while at the same
time encouraging you to get the most out of your life with a supportive environment
anchored in flexibility, physical and mental wellbeing to bring out the best of what
makes you uniquely you. CCNSW we're here for meaningful careers that feel
good.

About the team

The role of Campaigns Specialist sits within the Marketing & Fundraising Division
and will report into the Campaigns Lead.

The Marketing & Fundraising Division is responsible for income generation through
the channels of Campaigns, Direct Marketing, Gifts in Wills, Partnerships and Major
Gifts. The Campaigns Team, within the Mass Fundraising Unit, has a diverse
portfolio of 8+ campaigns and raises over $14 million a year. The team have full
channel responsibilities and are working to create a profitable portfolio of mature,
growth and innovation campaigns.

About the role

The key purpose of this 12 Month Parental Leave cover will be to manage and
deliver campaign plans which grow Cancer Council's supporter base, deepens
loyalty and increases overall revenue and profitability of the campaigns portfolio and
contributes to the wider Marketing and Fundraising growth strategy.
Key responsibilities of the role:

Strategy and planning

• Regularly scan the industry to benchmark activity, track trends and identify
opportunities to grow campaigns.
• Work with the Campaigns Lead to develop annual campaign plans to achieve revenue
growth and improve profitability by increasing the supporter base, improving loyalty
and conversion and extending the overall lifetime value of our supporters.
• Employ data insights to direct the plans and tactics for each campaign.
• Take a test and learn approach to new campaign propositions/brand extensions and
channel tactics to improve ROI.
• Contribute to the setting of the annual campaign budget.
• Collaborate with interstate counterparts, disseminating best practice, understanding
where we can get national efficiencies and integrating national components.

Campaign execution

• Manage the execution of channels (excl eDM and SMS), monitoring channel
performance and identifying opportunities for real time tactical changes to optimise
ROI.
• Design product supporter journeys, timings, audience selection and channel
benchmarks, with collaboration and input from Supporter Experience team.
• Manage each campaigns’ merchandise strategies to drive best return on investment.
• Effectively brief and manage agencies (website, creative, media, event and
fundraising) to deliver campaign objectives with the best ROI.
• Effectively brief and manage internal stakeholders to drive fundraising & participation
across the state.
• Manage the creation of campaign materials that are in line with the visual and verbal
brand of the organization.

Tracking and Reporting

• Work with the Marketing Insights team, Digital Team, Media Agency and Community
Fundraising to set up campaign reporting dashboards for all internal stakeholders.
• Track and manage the revenue and expenditure budget to reach and exceed agreed
financial budgets.
• Undertake regular campaign and channel reporting to achieve in-campaign continuous
improvement.
• Undertake post campaign analysis to to inform the strategic planning for the campaign
portfolio.

People Management

• Manage a Campaign Coordinator to achieve personal and team objectives.

• Support Campaigns Coordinators working across multiple campaigns to ensure
effective time management and prioritisation.

Work Health and Safety

• Follow all Cancer Council health and safety policies and procedures
• Report all known or observed hazards to Manager or Supervisor
• Take reasonable care at work to ensure your own and others’ safety
About you

Essential:

• Relevant tertiary qualifications, such as business and/or marketing, or equivalent

demonstrated relevant experience.
• Working in a fast-paced environment and being able to multitask / work across
numerous projects at any given time.
• Well-developed planning, implementation and reporting & tracking skills.
• Ability to coordinate several projects, work well under pressure and meet deadlines.
• Experience of data driven marketing skills
• Experience of working to a budget
• Experience of developing go to market plans for fundraising campaigns
• Previous experience with managing media and/or creative agencies.
• High attention to detail and good problem solving skills
• Excellent interpersonal, communication and presentation skills.
• Initiative to manage own workload as well as work within a close team environment.
• Strong computer skills including good understanding and experience with excel &
online communication tools.
• Previous experience of working together as a team to achieve income targets.

Desirable:

• Office 365 experience

• Exposure with web analytics tools, particularly Google Analytics.
• Experience in fundraising strategy development and execution
• Specific experience in digital marketing (particularly social media)
• Experience in new product development

About the benefits

• Generous salary packaging options that can increase your take home pay by paying
certain expenses using pre-tax dollars up to $15,900 a year.
• Recognised for Voice Project's 2021 and 2023 "Best Workplace" Award.
• Access to flexible work arrangements including a balanced approach to WFH and
office.
• Additional performance-based leave available.
• Work for purpose and know that your work fosters an engaged, diverse and culturally
aware organisation.
• Discounts available for everyday expenses such as private health, retail and fitness
• Join an organisation that is here for your career, we place 27% of roles internally
through internal moves or promotions*

CCNSW is an inclusive place to volunteer and work. We embrace diversity,

celebrate our differences, and inspire each person to be their authentic self at
work. As we strive to represent the communities we serve, we welcome and actively
encourage applications from Aboriginal and Torres Strait Islander people and other
diverse groups.

If you have any questions about this role or require any adjustments to submit your
application, please get in touch with us at careers@nswcc.org.au.
Apply online by visiting our website directly here:
https://hcm618.peoplestreme.net/cancercouncilnsw/erec_external.asp?jobId=2392

Please note, the health and safety of our people is a priority for us, our employees
and volunteers are strongly recommended to be up to date with their COVID
vaccination.