Food & Beverages

BRAND DEVELOPMENT QUESTIONNAIRE

General Information
Describe the business

Brand name:

Location:

Catering concept:

Who are you talking to?

Understanding the customer

Who is the desired customer? (Target market)

Please describe your audience: Gender, Age, and Social Economic Status

Demography & Psychographic:

Who are we NOT targeting?

What are you offering?

Developing the right Product / Service

Food: what kind of food do you serve? Any specialty?

Product range: What are your products?

Price range: how much do you expect each customer to spend?

 Food & Beverages

Who are you in the market?

Defining the competitive positioning

Who are your competitors and what do you think about their brand?

What sets you apart from your competitors?

What are the competitors offering?

List of competitive brands?

What are the big trends in your industry?

What are you saying?

Developing the right brand strategy

What is your brand’s keyword?

What is your expected brand personality? (tone & manner)

What do you want to reflect from your new branding?

1.
2.
3.
4.
5.

Does your brand have a unique story to tell?

Any additional information we should know about?

 Food & Beverages

Pains & Problems

Describe your brand’s problems that need to be solved

What are your marketing channels? (please list all)

What is the problem of your business?

What do you expect from the rebranding? (awareness, conversion, etc.)

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Design Development Scope of Works

Please check the item that you wish to develop

Brand Identity Check Packaging Check

0.01 Logo Logo Concept and Design   4.01 Packaging System 
Name Card  4.02 Packaging Concept & Design 
0.02 
Collateral Business Card   4.03 Label Design 
0.03 Letterhead   Social Media Management Check
5.01 Social Media Strategy 
Corporate Check 5.02 Social Media Maintenance 
2.01 Company Profile   5.03 Photography 

Digital Menu Check Digital Template Check
3.01 Weekly Menu Template  6.01 Social Media Template 
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