Brand Name

DISCOVERY BRIEF

Brief Date: Client Name Designer Name Designer social handles

00/00/2020 Client Email Designer Email Designer Website
BUSINESS

Client name:
Client email:
Phone number:
Company name & address:

Timeline & Deadline

When do you need this project to be delivered, and is there any factors affecting that? Are the dates flexible or not?

Brand name Name on Logo Name Meaning

What is the main name you are What is the name you want to use on the What is the meaning of the name used,
using for your brand? Logo & in which language/s? and why did you choose it?
Listed in preference of use.

Industry Industry Characteristics Location

What category does your product/ What are the characteristics that define Where is your business located?
service belong to? the industry to which your product Where are your users located?
belongs to?

Who are the decision-makers and Website & Social Handles Tagline
shareholders? Where are your users located? Does your brand have an existing tagline?
Who are the decision-makers & what factors Where is your business located? Do you need one?
influence their decisions?

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BUSINESS

Project objectives
Clients come to us designers mostly for a visual identity design including the logo and the identity system and som eother deliverables. This would
be the most common project goal to almost all visual identity designers.

Business Description/ Brand Story

What is your business about? How did you come to start your business and why do you do what you do & how do you do it?

New Business: Launch Date Existing Business: Date Established

When do you expect your business to launch and operate? When was your business established & launched?
How long have you been operational?

Business Vision & Goals

What is the vision for your business & where do you want it to be?

Deliverables & Scope of Work

What specific design deliverables do you need?

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TARGET AUDIENCE

Users
Who are your users?
Are there different segments of users that shares the same attributes?

List their gender ratio, age brackets, attributes relative to your business, occupation, needs & wants & pain points, nationality.

Brand Competitors
Who are your main competitors?
List their names and provide their websites, social media account links, etc.

General notes

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