Friday Email: Brochures

Hey there,

Last week, we sent out an email encouraging real estate agents to stay confident in their
business despite the outbreak of COVID-19. We offered several ideas on how to use email
marketing and direct mail to communicate how you’re there for them during these questionable
times.

As we near into the end of the week, we’d like to suggest an integrated campaign that combines
both email marketing and direct mail using brochures.

Here are some of the benefits of an integrated email/direct mail campaign:

● You can connect with subscribers who didn’t open or respond to your email
● It’s easily trackable; using specific codes and URL addresses, you’ll be able to see
which recipients on your mailing list took action
● You can move improve your lead nurturing efforts with multiple touch points and
personalization
● Research has shown that integrated campaigns are 31% more effective at building
brand awareness

Head over to the Agent Cloud Design Studio to get started with your brochure. You’ll find
several real estate-inspired customizable templates to work with. Why a brochure? It’s simple:

● Foldable pages create more space for branding

● Additional opportunities to get in depth with your messaging
● Communicate multiple key messages
● Versatile enough to use them for multiple reasons (i.e, direct mail, educational seminars,
offices)

Check out the brochures available on Agent Cloud, where you can quickly customize templates
to your desire.

Got any questions about Design Studio or real estate?

We’re here for you.

Best Wishes,
The Agent Cloud Team