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Growing your real estate business around COVID-19

Don’t let COVID-19 slow you down
What COVID-19 means for real estate & moving forward
COVID-19 & your real estate business growth

Hello,

The spread of the coronavirus has impacted many industries in different ways. With updates
happening daily, it’s no wonder potential homeowners are wondering whether they should proceed
with their house hunting efforts.

With this in mind, it’s important that you don’t start slowing down. Rather than retreat, it’s
time to communicate with transparency. To do this, we encourage you to use Agent Cloud to
create email marketing campaigns that help your real estate business remain relevant during
these trying times.

Here are some ideas:

1) Communicate your business strategy. Many companies are letting their subscribers know how
they’re handling COVID-19 now and in the future. How is your business remaining socially
responsible?

2) Give advice to buyers and sellers on how to navigate the 2020 buying season amidst the
COVID-19 ramifications. For example, you might remind them that many individuals who
purchased properties during the 2008 housing crisis are happy with their decision today.

This means purchasing a home while prices are down and there’s less competition might be a smart
chess move for the future.

3) Offer tips on how to remain safe and healthy. While there’s plenty of content available online,
sending a condensed list that reflects the most up-to-date information can be very useful.
Furthermore, it can help you build engagement and trust with your subscribers.

Lastly, organizing an email campaign has other advantages as well. For example, each of the points
mentioned above can easily be the foundation for several pieces of social media content and blog
posts.

Here at Agent Cloud, we haven’t stopped perfecting a product we know will help real estate agents
like you. If you need help using Agent Cloud for your email campaign, let us know and we’re happy
to steer you in the right direction.

Best,
The Agent Cloud Team
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Direct mail ideas around COVID-19
COVID-19 direct mail campaign ideas for your real estate business
COVID-19 direct mail campaign ideas
Getting your message out with COVID-19

Hello,

We hope you and your family are doing well!

Recently, we sent an email offering you a few ideas on how to create email campaigns that build
awareness during the outbreak of COVID-19. This week, we want to focus on using postcards to achieve
the same goals.

Although the coronavirus outbreak has impacted many businesses, this doesn’t mean you should slow
down your growth efforts. There are many potential buyers that will use this opportunity to get ahead
during the 2020 buying season, and you can do the same for your real estate business.

We encourage you to use the Agent Cloud Design Studio to easily create and send postcards to current
and potential clients. Here are a few ideas for your direct mail campaign:

1) Design a postcard that can easily be added to a refrigerator for quick reminders. On one side,
keep it simple and let your recipients know you’re still working hard to support the real estate industry. On
the other side, create a list of simple tips for remaining safe and healthy in the household.

2) Encourage buyers and sellers to safely “get ahead” of their real estate goals. Create a checklist
they can refer to time and time again, with quarantine-responsible items such as researching mortgage
options, reaching out to agents, and bookmarking desirable properties.

3) A simple “I’m here if you need me” postcard goes a long way. Let recipients know that although
it’s a tough time to search for a home, you’re still working hard to help others overcome their obstacles
and achieve property goals. Wish them well!

4) Create a short, simple, and thoughtful guide to local resources. For example, if schools have been
closed, you might direct them to schools and businesses that still offer free lunch for children.

In addition to postcards, we also offer brochures, door hangers, flyers, and other marketing materials that
you can leverage to build awareness.

If you have any questions about how you can use Agent Cloud to achieve your real estate goals, let us
know and we’re happy to assist.

Best Wishes,
The Agent Cloud Team