Yearly Examination: 2020-2021
Mass Media (835)
Grade: 11 Marks: 70
Date: 21- 02-2021 Time: 3 HOURS
General Instructions:
1. This Question Paper consists of two parts viz. Part A: Employability Skills and Part B:
Subject Skills.
2. Part A: Employability Skills (10 Marks)
i. Answer any 4 questions out of the given 6 questions of 1 mark each.
ii. Answer any 3 questions out of the given 5 questions of 2 marks each.
3. Part B: Subject Skills (60 Marks):
i. Answer any 10 questions out of the given 12 questions of 1 mark each.
ii. Answer any 7 questions from the given 9 questions of 2 marks each.
iii. Answer any 7 questions from the given 9 questions of 3 marks each.
iv. Answer any 3 questions from the given 5 questions of 5 marks each.
4. This question paper contains 46 questions out of which 34 questions are to be
answered.
5. All questions of a particular part/section must be attempted in the correct order.
6. The maximum time allowed is 3 hrs.
PART A: EMPLOYABILITY SKILLS (10 MARKS)
Answer any 4 questions out of the given 6 questions of 1 mark each:
1 Which of the following stakeholders makes policies for a green economy? [1]
(a) Non-government organizations (b) Scientific community
(c) Government (d) Private sector
2 What could aggressive communication style result in? [1]
3 A postal code is_______________ [1]
(a) a group of numbers or letters used to identify a government building.
(b) a code used to indicate the door number of a house.
(c) a group of numbers or letters used by the post office to identify a region.
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(d) A code used to identify different post offices.
4 What is the difference between long- and short-term goals? [1]
5 Explaining the importance of a business plan for an individual starting their business. [1]
6 Undo, cut, copy and paste are __________ commands. [1]
(a) View (b) Edit (c) Styles (d) File
Answer any 3 questions out of the given 5 questions of 2 marks each:
7 What measures could be adopted by the government to ensure a green eco- friendly [2]
environment?
8 Describe and explain the seven C’s of communication. [2]
9 What is the difference between consonants and vowels. [2]
10 Identify three entrepreneurs from UAE /India. Write down the actions that make [2]
them successful and what values they have.
11 State the importance of non-verbal cues in communication. [2]
PART B: SUBJECT SKILLS (60 MARKS)
Answer any 10 questions out of the given 12 questions.
12 Can ‘legend’ stories be considered Non-fiction? Justify your answer. [1]
13 Why is cinema called ‘celluloid’? [1]
14 ‘IP address is considered important while investigating cyber crimes’ - Explain the [1]
importance of IP address?
15 What kind of news stories get featured through tabloid press? [1]
16 State the difference between shot and angle. [1]
17 Define Media Literacy. [1]
18 How did the name ‘soap opera’ originate? [1]
19 Which country invented the printing press? [1]
2
20 Provide an example in what way does media play the role of a ‘socializer [1]
21 ‘Bombay times is popular than Times of India Broadsheet newspaper- Explain why [1]
newspaper supplements are popular.
22 Explain logical programing. [1]
23 Name any two media conglomerates and mention the owners of the company. [1]
Answer any 7 questions out of the given 9 questions of 2 marks each:
24 What is the underlying objective behind providing same language subtitles [SLS] of [2]
popular program such as ‘Chitrahaar’ on Doordarshan.
25 Do you think communication has a particular pattern? Explain and critique, in the [2]
context of two step flow theory.
26 Distinguish between folk and mass culture. [2]
27 Explain in four points each, in what way are Radio documentaries different from [2]
Radio talk shows.
28 ‘Cinema is spatio- temporal’- Explain. [2]
29 Comment on the media coverage of ‘Kisaan [farmer] tractor rally incident’ as [2]
addressed by the media.
30 Explain ways in which educational websites deal with educational content. [2]
31 Indian mythologies are closely knit with religion, what function do mythologies play [2]
especially in the Indian context?
32 Explain any Point of view camera angles in detail. [2]
Answer any 7 questions out of the given 9 questions of 3 marks each:
33 ‘Propaganda can be seen in all forms of media’- Explain propaganda and its types [3]
with relevant examples.
34 Explain Herbert Bulmer’s distinguish between, group, crowd, public and masses. [3]
35 Explain the concept of Catharsis, Hamartia and anagnorisis with examples from [3]
cinema.
36 Explain the term ‘Broadsheet press’. [3]
3
37 How real is reality television? Explain the importance of TRP’s [3]
38 Distinguish between an editorial and an Op-Ed. [3]
39 Enumerate the reasons why Uses and gratification model is considered relevant even [3]
today?
40 Write any three television scheduling strategies and explain with examples. [3]
41 Comment on importance of literature and painting in cinema through examples. [3]
Answer any 3 questions out of the given 5 questions of 5 marks each:
42 Briefly discuss the reason why ‘Hum Log’ is considered to be a milestone in television [5]
history in India.
43 Explain the film you’ve seen recently by commenting on the mis-en-scene of the film. [5]
Suggest ways in which you could have improved the film.
44 How can we detect bias in news stories? Mention two instances where audience/ [5]
readers were swayed into believing one sided story.
45 Criticize the hypodermic needle theory and state in what way can it be considered [5]
relevant?
46 Comment on stereotypical portrayal of minority groups in India and repercussions [5]
that followed.
