Course Title::Business Environment

Course code:BUS 201

Assignment -7

Submitted to
Md. Iftekharul Islam Bhuiya

Assistant Professor

World School of Business,

World University of Bangladesh

Submitted by

Name: Hasib Hossain Seyam

Roll: 4416

Batch: 74/A

Date;21/07/2022
1. What were the main reasons for Facebook’s rapid growth as a company?
Reasons for Facebook’s rapid growth as a company:
Facebook is easy to use
All of Facebook's features are easy. That's why our parents, aunts, uncles and grandparents can
use it. We don't have to be a computer hacker like Zuckerberg to figure it out. And with such
ease of use, millions upon millions of people have embraced Facebook and stuck with it for so
long. Facebook is just easier to use for most people.
Buying successfully
Facebook has acquired tens of companies. The key double though, is WhatsApp and Instagram.
Facebook's record purchases are the $19 billion acquisition of WhatsApp, $2 billion purchase of
Oculus and $1 billion buy of Instagram.
Worldwide users
We can't talk about Facebook's success without talking about its users, and they're worldwide.
Facebook has around 2.3 billion users, approximately 85 per cent of whom are outside the US
and Canada. Not only are they spread out across the globe, but they also range in age and sex.
Facebook Connect
It also enabled them to share what they do online with their friends and stay updated on what
friends are doing, without having to create separate accounts for every website or app. They
could simply use their Facebook login wherever Facebook Connect was available.
Mobile movers
Facebook didn't waste any time moving to mobile. When numbers started suggesting a few years
ago that people were using their smartphones and tablets more and more to access Facebook, the
social network didn't skip a beat.
2 Why are the vast majority of small start-up businesses highly unlikely to emulate
Facebook’s growth trajectory?

Reply :
Easily create ads that deliver results
We know that small businesses don't always have the time or resources to acquire marketing
expertise, but that shouldn't stop you from creating ads that get results. That's why we created
Auto Ads to take the guesswork out of creating effective ads that can run on Facebook,
Instagram, Messenger, and the Audience Network. With Automated Ads, we ask you a few
simple questions about your business and your goals, and then develop a customized marketing
plan for you.
Some of the most useful features of automated ads include:

Multiple ad versions: You can automatically create up to six different ad versions. Based on
information from your page, we'll suggest call-to-action buttons, text and other creative details,
and automatically show the best-performing version once your ad is live.

Customized Audience Suggestions: We'll provide you with audience options or

recommendations based on information from your Page.

Recommended Budget That Generates Results: Based on your goal, we'll recommend the budget
most likely to get you results. You can also provide your own budget and we will share the
estimated results you can expect.

Early notifications about your ads: You'll receive notifications to help you understand how your
ads are performing and how you can improve them. These may include suggested changes such
as image refresh or notifications when your ad starts generating results such as a lead or sale.

Companies like Koala Clip are already seeing results with Automated Ads.
Emulate Facebook's Zuckerberg, the unlikely leader
Whether you love him, hate him, or are just a little envious of his newly minted multi-billionaire
status, you have to admit that Mark Zuckerberg, the founder and CEO of Facebook, has made
some visionary leadership moves. Here's what the rest of us can learn from his controversial
reign
Whether you love him, hate him, or are just a little envious of his newly minted multi-billionaire
status, you have to admit that Mark Zuckerberg, the founder and CEO of Facebook, has made
some visionary leadership moves.
In less than 10 years, Zuckerberg took his idea for an online social network from his Harvard
dorm and delivered it into the homes, offices, pockets and wallets (via mobile phones) of 845
million users worldwide. Last year, more than half of Facebook users logged on each day and
spent a whopping 4 hours and 35 minutes posting, reading updates, and "liking" more than 2
billion posts a day.
And how many CEOs anywhere in the world can say that a company they founded before they
were old enough to drink generated $1 billion in net income in 2011 on $3.7 billion in revenue,
up from $606 million in revenue 1.97 billion in 2010?
Zuckerberg has also had his share of growing pains, but he's kept a firm grip on the helm of both
Facebook and its stock. He currently owns 28.4% of the company, which at a $100 billion
valuation means a stake worth just under $30 billion.
Despite that dough, less than 10% of Americans relished the thought of walking the halls of
Facebook in its sneakers, and even fewer (9% to be exact) wanted to work for it.