ANZ Private

11 Core Identity Guidelines

Minimum Clear Space and Alignment

A clear space area must be x x

observed when using any of the
ANZ Private brandmark variants. x
The prescribed clear space guards
against the encroachment of
typography, illustrations and other
graphic elements and ensures
x
the Brandmark is not visually
compromised.
x
There are some applications where
the clear space rule is different by
x x
necessity; eg signage and online
applications. Unless you are dealing
with a specialised application with x
its own approved guidelines, the
clear space rules shown here must
be observed.
x
The preferred position of the
ANZ Private brandmark in any x
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not achievable for technical or
production reasons, the Brandmark x x
may be aligned otherwise,
provided the clear space rules are
x
not contravened.

Your divisional Brand Team will

facilitate the approval process with
ANZ Group Marketing x

x
 ANZ Private
12 Core Identity Guidelines

Black and White Applications

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variants of the ANZ Private
brandmark should be used.
However, where the use of the
preferred full colour ANZ Private
brandmark is neither possible
nor suitable due to specific
restrictions on cost, sponsorship or
manufacturing methods, the black
or white versions may be used.

Minimum Size

The recommended minimum

print size for the NZ/AU/Pacific and
Asia variants of the ANZ Private
brandmark’ is 35mm wide for print 35mm/195px 35mm/195px
applications and 195 pixels wide for
digital applications.

The recommended minimum size

for the Bilingual variant is 40 mm
wide for print applications and 40mm/240px
240px wide for digital applications.

Most reproduction methods

have specific limitations. Ensure
that the size selected suits the
process being used and that
the ANZ Private brandmark is
reproduced clearly.