GROUP 7

Presented by :
ROHAN DHIMAN
SAUMYA SONI
MANASE KAMALESH MAHENDRA
DIMPLE MORANG
DEBAYAN DATTA CHOWDHURY
JOTHIKRISHNA S R

Company Name : Dabur Honey

Problem Statement:
The market for Ayurvedic and herbal beauty products in India and around the
world is growing quickly and has tremendous potential. In light of this
situation, Dabur Honey chooses to introduce its own range of honey-based
cosmetic goods. It is imperative to highlight that Dabur Honey's product mix
lacks any substantial honey-based cosmetics portfolio. Hence, we propose that
Dabur launches an entirely new line of cosmetic products with an emphasis on
the traditional health benefits of honey. The task will be to establish a
distinctive market position and establish an unimpeded supply chain from the
raw materials procurement to the customer. An aggressive marketing strategy
will also be required to rapidly capture buyers' attention.