Questionnaire for catchment study Catchment is geography within the 5Km from the store.

Additionally an area from where a critical mass comes to the store also needs to be studied Catchment study: For the BB in catchment where other BBs exist in the town/city. Date of the study: 21/06/2011 Please take a Google map of your catchment to mark the main places on the map Catchment Demographics: SR Nagar, Ameerpet, Begumpet, Panjagutta, SriNagar Colony, Jubliee Hills,

Total population of the district/catchment: 16 Lakhs

Description Actual Population Male Female Population Growth Area Sq. Km Density/km2 Proportion to Andhra Pradesh Population Sex Ratio (Per 1000) Child Sex Ratio (0-6 Age) 2011 40, 10,238 20,64,359 1,945,879 4.71% 217 18,480 4.74% 943 938 2001 38,29,753 19,81,173 1,848,580 21.74% 217 17,649 5.03% 933 943

Mention the name of the catchment: Ameerpet Mention the MALE/FEMALE ratio of the catchment: Reference used is Census Report 2011 Please refer to the states census/city gazetteer/sociologist for the reference Store details: What is the history of store location? What type list of establishment was there prior to the store? Sri Krishna Bottlers (coca cola private limited) It was a company which used to produce bottles for gold spot. This factory was closed for a long time before the establishment of Big Bazaar

Give the details of the store size: How many levels the store has: 5

The store is the part of the mall or is it a stand -alone store or part of office complex Mention the amenities available in the store 1) Parking 2) Ramp 3) Escalator 4) Travelletor 5) Lifts 6) Other Mention the nearest railway station and bus stand to the store. Please mention the name and the distance 1) Begumpet railway station 2Kms 2) Bharath Nagar railway station 2.5Km 3) Ameerpet bus stop 250 mts. Whats the most prominent mode of transport of the population in the catchment? Roadway Upcoming planned infrastructure 1) 2) 3) 4) Residential places Bridges Metro/commute comforts Non-residential parks/SEZ green-available red-not available

Political profile of catchment: Local MP Name & photo: Mr. Anjan kumar yadav,congress (Secunderabad)

Local MLA name & photo: Mr. Marri sasidhar reddy, congress MLA (sanathnagar)

Local political parties (please mention ruling party and main opposite partys name): 1)Congress ( ruling) 2)TDP Active political party in the catchment: Congress TDP TRS MIM

Noteworthy social groups/NGOs in the catchment: Animal Welfare Society

Abilashrayam Trust Hind Seva Fouz GMR Varalaxmi Foundation

Prominent social/political personalities in the catchment or sprang from the catchment: Mr. K Rosaiah (Ex cheif minister of AP) Name the local municipal corporation, which takes care of the catchment: Kukatpally

Shopping geography of the area Mention the traditional bazaars in the neighbourhood area and their distance from the Big bazaar. And mark them on the map and mention the things which these bazaars are famous for

Neighbourhood bazaar Signature product(s) Reliance Erragadda Rythu Bazaar D-Mart Heritage Fresh Mention modern retails in the catchment please mark them on the map Existing store Jos Alukas Kalamandir RS-Brothers Upcoming stores

Distance from BB 1 Km 2 Km 4.5 Km 1.2 Km

Mention the distance of each modern retail store existing /upcoming from BB Store name Facilities Store size Feedback

Mention and mark the mall on the catchment on the map

Ameerpet Big Bazaar with Present catchment

Mention the important gathering places in the catchment and their distances from the big bazaar Mark all these places on the map 1) Parks

2) Hotels

Mention religious places of worship in the catchment and mark them on the map

Mention health establishments and Mark them on the map.

1) Clinics : Asian Dental Clinic, Lavanya Dental Clinic. 2) Hospitals : Prime Hospital, NIMS, AXON. 3) Branded speciality hospitals: Yashoda Hospitals, Image hospitals.

Mention educational institutions and mark them on the map.

On the map mark the petrol pumps in that area

Community Specifics: How many languages are spoken in the neighbourhood? 1) Hindi 2) Telugu 3) English The scripts and languages of interaction in the markets and bazaar on the hoardings and the shop names. 1) English 2) Telugu

Kindly write the names of the top 3 cables channels and top 3 main newspapers read in this area. Cable channels Tv9 Etv 2 Tv 5 Eenadu Andhra Jyothi Sakshi Newspapers

If you notice prominent advertisements/ hoarding in the area. Please mention brand and the message. Brand JOSALUKAS TATA DOCOMO BHARATHI CEMENTS Main message Brand Awareness Offers Quality

Please document the castes and communities dominantly present in the area. Mention the percentage referring to the secondary sources. Mention the sources. The caste and the communities should be written in the following format(If possible you could also write their veg/ non-veg preferences in front of them). Top 5 dominant castes and communities need to be documented with %. (please refer to the census/ sociology expert/ state gazateer/ K.S. Singhs Castes of India) Caste Reddy Kapu Muslims kama Sikhs Others Sub-caste Gudathi Gudathi balija Telaga Syed Sheik peda Khatri Language spoken Telugu Telugu Telugu Telugu Urdu Urdu Telugu Punjabi Veg/ Non-veg Non-veg Non-veg Veg Veg Non-veg Non-veg Non-veg Non-veg %percentage 12 11 11 10 9 8 7 3 29

Please document occupation of people in the catchment in the percentage terms. 1) 2) 3) 4) Self employed: 18% Private sector: 43% Govt sector/ Public sector: 24% Un employed: 15%

Mention the type of families/ individuals found in the area in percentage. 1) Joint families(10+members): 6% 2) Large families(6+members): 14% 3) Group living(paying guests, students, working men/ women): 46% 4) Small families(1-4members): 34%

Infrastructure What are the top 3 dominant Housing Patterns visible(from the list below) in the catchment? (please mention the % against those 3) 1) Builidings(15 year old and above) 2) Commercial premises 3) Rental housing, Hostels, etc Name 3 biggest festivals of the city/ catchment. 1) Vinayaka chavithi 2) Diwali 3) Dusserah Please identify key social issues that people are sensitive about in the catchment. Eg: water supply, traffic, education, etc. Strategic intent and the vision for the store. For the consumers

Internal strategic vision. Forecast ABP

LOB specific

Store team specific