Significance of the Study

A deeper understanding of how students select and value a business major can reveal values
students set for their study and their future career prospects related to their interests, perceived
costs, attainment, and utility. It can help educational stakeholders to support and provide
appropriate guidance to students and their parents regarding the labour market. Examples of
educational stakeholders include lecturers, career advisors, administrators, faculties, and public
policy makers.

It is impossible to improve one's life without the help of business. The business affects not only
personal life, but also family life, community life, and the life of the country (Unicef, 2012). The
country cannot progress unless people have an entrepreneurial attitude and a desire to start their
own businesses. As a result, the study is intended to assess ABM students' attitudes toward
business and their intention to enter the business world. The output of the study can be used as a
source of information for the school's curriculum developer to create curriculum and activities
that can change and improve students' attitudes toward business, as well as help to improve the
teaching strategy of teachers who are handling the ABM strands.