CHAPTER XI

APPENDICES

11.1 Market Research

In this chapter, all data gathered are to be analyze with corresponding interpretations in order

to sum up the findings regarding the proposed business plan of Lemons n’ Love in the

Municipality of Molave.

Basic Demographic Characteristics:

A. Age

The researchers gathered a total of 100 responses coming from 100 respondents that live

within Molave. It has been found that our respondents are ranging from 13 to 47 years old

respondent that cooperated during the survey.

The table above shows the ages of the respondents ranging from 13 years old to 47 years old.

From the information above, the overall percentage is 100%, over 3% of the total respondents’

age 13; over 2% of the total respondents’ age 14 years old; over 4% of the total respondents’ age
15 years old; over 5% of the total respondents’ age 16 years old; and over 13% of the

respondents’ age 17 years old. The table above also shows that over 34% of the respondents’ age

18 years old; over 10% of the respondents’ age 19 years old; over 13% of the total respondents’

age 20; over 4% of the total respondents’ age 21; and over 3% if the total respondents’ age 23

years old. Over 3% of the total respondents’ age 25 years old; over 1% of the total respondents’

age 22, 24, 26, and 47 years old.

Age is important in this proposed business proposal because it allows the researchers to identify

the target market or market on which the researchers should focus in terms of selling fresh salads

and lemonade drinks. To determine which age they should be focusing on, they decided to see

which has the highest percentage. From the table above, respondents ranging from 15 to 25 years

old have the highest percentage from 4% to 34%. With this, the researchers are going to focus

more on market aging from 15-25 years old.

B. Gender

The pie chart below shows the gender percentage of the respondents who was part in the survey.

From the table, it shows that over 62% of the respondents are female and over 38% of the total

respondents are male.

 Question No. 1

Do you think lemonade drinks are healthy?

Question No. 2

In the Question number 1 and 2, the researchers aim to know if the respondents think that

lemonades and fresh salad are healthy or not. If they know that the products are good for their

overall health, they would prefer to buy our products rather than our competitors. According to

the findings and results above, 100% of the total respondents responded “YES.” These questions

are necessary so that the researchers can determine whether or not the majority of the

respondents are aware of the health benefits of these products.

 Question No. 3

In this portion, the researches wanted to know if the respondents are willing to buy their

products. This is one of the most crucial part of the research because the researchers will be able

to know if this proposed business is worth it. According to the results above, 96.2% of the total

respondents responded “YES,” and over 3.8% of the total respondents responded, “NO”.

Majority of the result, most of the respondents wanted to try the products and see if this suits

their taste.

Question No. 4
The researchers gather a total of 105 responses coming from 105 respondents that live within

Molave. The table shows the percentage of how many lemonade drinks will the respondents who

partake in the survey, purchase in a day. From the table, over 83% chose 1-2 lemonade drinks in

a day, and 16% chose 3-4 lemonade drinks in a day. With the data gathered, it clearly illustrates

the frequency to which respondents buy lemonade drinks in a week. The researches will be able

to determine how many lemonade drinks they should prepare. The choice that has the most

percentage is the “1-2 lemonade drinks in a day”.