CHAPTER 4

Presentation, Interpretation and Analysis

This chapter will show the tabular data gathered from the survey questionnaire of
respondents of the study and will discuss why each of the tabular data was the results.

In this chapter, an attempt is made to present research methods and samples of the study,
including tools of data collection, interpretative guidelines and statistical treatments. The
purposes of this study are: (1) to examine all the demographics factors age, gender, civil status
and educational attainment, and level of income. (2) to study the Factors that Affect the Decision
Making of Customers when Dining in a Fast food Chain in Valenzuela City amidst COVID-19.
(3) to study the Customer’s Perception when Dining in a Fast food Chain amidst COVID-19

Table 1.1
Summary of respondent frequency in terms of age

PAKI FOLLOW ANG FORMAT NG TABLE N ITO FORM THE REST OF THE
TABLE.
IF MERON KAYO DEMOGRAPHIC PROFILE BEGIN IT WITH
1.1 Age
1.2 Sex
1.3 Etc.
Indicators Frequency Percent

18-29 54 83%

30-41 3 4.60%

42-53 7 10.80%

54-65 1 1.50%

Total 65 100%

As shown in Table 1.1, the Summary of Respondent Frequency in terms of Age, 83% or
fifty-four (54) of the respondents are under the age range of 18-29 years old. Another seven (7)
respondents, 10.8% whose age is within 42-53 years old. While three (3) of the respondents,
4.6% are under the age range of 30-41 years old. And lastly, 1.5% or one (1) respondent is under
the age range of 54-65 years old.

The data implies that the majority of the respondents are in the age range of 18-29 years old, thus
belonging to the young adult age group. Age was the strongest predictor: fast-food consumption
decreased with increasing age (Mohr, P., et al, 2007). Thus, most fast food customers are usually
teens and twenties, because these products are probably fast, convenient and partly inexpensive.
(Lee JS., et al. 2007). This means that the young adults are the ones that are most affected by the
factors in decision making when dining in a fast food chain in Valenzuela City amidst COVID-19

Table 1.3
Summary of Respondent Frequency in terms of sex

Indicators Frequency Percent

Male 31 47.70%

Female 34 52.30%

Total 65 100%

Table 3 presents the Summary of Respondent Frequency in terms of Gender. Out of 65

respondents, thirty-four (34) or 52.3% are female and thirty-one or 47.7% are male. The data
implies that there are more female customers from Valenzuela City than male customers who are
affected by the factors in decision making when dining in a fast food chain amidst COVID-19.
Researchers gathered 65 respondents who they knew could answer the survey questionnaire right
away.

According to (Genovese, 2020) This data shows that women are more responsive in this study
because women are more likely to be considered as active customers and participants to a survey
response. (Genovese, 2020)

Table 4 Summary of Respondent Frequency in terms of Civil Status

Indicators Frequency Percent

Single 54 83.10%

Married 10 15.40%
 Divorced 0 0%

Separated 0 0%

Windowed 1 1.50%

Total 65 100%

Presented in Table 4 is the Summary of Respondent Frequency in terms of Civil Status. Out of
65 respondents, fifty-four (54) respondents, 83.1% are single. Ten (10) respondents or 15.4% are
married. There is only one (1) respondent, 1.5% who are widowed. And there are no divorced and
separated respondents in this study.

According (Solomon, 2014) The data implies that the respondents' age has a connection to their
civil status. The majority of the respondents are single considering that they are under the age
range of 18-29 years old. Majority of the respondents who participated in this study are single
because in between of these generation, Generations Z and millennials are most likely to be
interested in fast food chain consumption. They are the ones who often eat at fast food chain and
they are also the most target customers of almost all fast food companies. They are also
considered to have a vast spending power and quick purchasing power.

Table 1.5
Summary of respondent frequency in terms of highest educational attainment

Indicators Frequency Percent

Elementary Graduate 0 0%

Highschool Graduate 34 52.30%

College Graduate 31 47.70%

Total 65 100%

As shown in Table 5, Summary of Respondent Frequency in terms of Highest Educational

Attainment, thirty-four (34) or 52.3% of the respondents are high school graduates. While thirty-
one (31) or 47.7% are college graduates. And there are no elementary graduate respondents in
this study. According to Whitton, C., et al, (2014), fast-food consumption was most prevalent in
young adults and middle education level groups. And in a study conducted by Lee et al. fast foods
were consumed once or twice monthly by 38.5% and 40.5% in elementary and high school
students, respectively. Considering that most of the respondents are young adults, it is reasonable
that most of them are high school graduates.

Table 6 Summary of Respondent Frequency in terms of Level of Income

Indicators Frequency Percent

Below 10,000 50 76.90%

10,000-19,999 7 10.80%

20,000-30,000 4 6.20%

Above 30,000 4 6.20%

Total 65 100%

Table 6 indicated the Summary of Respondent Frequency in terms of Level of Income. It shows
that fifty (50) or 76.9% of the respondents earn a monthly income of below 10,000 pesos. While
7 or 10.8% of the respondents, earn monthly income under the range of 10,000 to 19,999 pesos.
Four (4) or 6.2% of the respondents have a monthly income ranging from 20,000 to 30,000 pesos.
The same goes with four (4) or 6.2% respondents who have a monthly income of above 30,000
pesos.

This data implies that most respondents have an income below 10,000 pesos. The lifestyle
factors such as family structure or employment status are stronger determinants of fast food
consumption (Richardson, A.S., et. al, 2011) The fact that the majority of the respondents are
under 18-29 years old and are young adults it is considerable that they only have a monthly
income of below 10,000 pesos
Table 2.1 Summary of Factors that Affect the Decision Making of Customers when Dining in a
Fast food Chain in Valenzuela City amidst COVID-19 in terms of ENVIRONMENT

PAKI FOLLOW UNG FORMAT NA ITO FROM THE REST OF THE TABLE SA 2.1
SIGURO I COPY PASTE MO ITO PARA UNIFORM ANG SUKAT NG IBANG
TABLE SA BAWAT CLUSTER. THEN NI REMOVE KO NUNG FREQUENCIES
HERE.

Indicators WM VI R

I value the cleanliness of the Establishment 4.68 O 1

I like it when the place has a great ambiance 4.65 O 2

I prefer it more when the Fast Food Chain has a beautiful

4.38 O 3
view.

Average Weighted Mean 4.57 0  

Legend: Poor (P): 1.00 – 1.80, Fair (F): 1.81 – 2.60, Satisfactory (S): 2.61 – 3.40, Very
Satisfactory (VS): 3.41 – 4.20, Outstanding (O): 4.21 – 5.00

FOLLOW THESE INFORMATION

1. Make an interpretation from the illustrated table. Illustrate, all the ranks, unahin nyo
muna si rank 1. 2, at huli ung rank. Interpret all.
2. Analyze the result. I discuss nyo na lang ung RANK 1.
3. Support your CLAIM thru, RRLaS. Make it brief.

Table 2.1 shows the summary of factors that affect the decision making of customers
when dining in a fast food chain in Valenzuela City amidst COVID-19 in terms of Environment.
Indicators 1, “I value the cleanliness of the Establishment” got the mean score of 4.68 and ranked
number 1 with verbal interpretation of Outstanding. However, indicator number 2, which was
ranked 2, “I like it when the place has a great ambiance.” Got a mean score of 4.65 which has the
same verbal interpretation with indicators 1 and 3. The third rank goes to indicator number 3, “I
prefer it more when the fast food chain have a beautiful view” got a mean score of 4.38, with a
verbal interpretation of Outstanding also.

Based on the result, it is clear that the respondents value the cleanliness of the establishment
when dining in a fast food chain amidst COVID-19 pandemic. It is important, especially in
today's situation, that cleanliness becomes the assurance of every customer to dine in a fast food
chain. Establishments are not only focused on earning profit but they value their customer by
means of providing a safe environment. Establishments are not only focused on earning profit but
they value their customer by means of providing a safe environment. All of the new set of
guidelines when it comes to stabilizing the cleanliness of establishments are implemented by
public health authorities. All of this is to consider the safeness of customers as they adjust to the
new normal.

According to (Langerman, 2020) The goal of businesses is to earn a profit while keeping
employees and customers safe. Local, state and federal public health authorities have issued
guidance that covers almost every conceivable situation. All include sanitizing and disinfecting
the workplace and providing for frequent hand washing (sometimes called “hand hygiene”).

likert Scale for 4 pointer

3.25 - 4 Strongly Agree

2.5 - 3.24 Agree

1.75 - 2.49 Disagree

1 - 1.74 Strongly Disagree

REFFERENCE:

https://www.cambridge.org/core/journals/public-health-nutrition/article/personal-and-
lifestyle-characteristics-predictive-of-the-consumption-of-fast-foods-in-australia/
E1EF340C6F2DC6972F45975868C4A19C

https://www.cambridge.org/core/journals/public-health-nutrition/article/fastfood-
consumers-in-singapore-demographic-profile-diet-quality-and-weight-status/
47023A08523647177717B12213223086

https://www.researchgate.net/publication/
305618246_Fast_Food_Consumption_Behaviors_in_High-
School_Students_based_on_the_Theory_of_Planned_Behavior_TPB
https://www.ehstoday.com/covid19/article/21135021/sanitizing-and-disinfecting-your-
business-during-the-pandemic

https://www.cdc.gov/foodsafety/newsletter/food-safety-and-Coronavirus.html

https://fbj.springeropen.com/articles/10.1186/s43093-020-00021-0

https://www.hopkinsmedicine.org/health/conditions-and-diseases/coronavirus/
coronavirus-whats-safe-to-do-in-the-new-normal

https://www.touchbistro.com/blog/fast-casual-vs-fast-food/

https://www.dti.gov.ph/covid19/infographics/mc2037/

https://www.businessinsider.com/ways-fast-food-will-be-different-after-the-coronavirus-
pandemic-2020-5

https://www.fao.org/flw-in-fish-value-chains/resources/articles/the-new-normal-in-the-
restaurant-and-catering-industry-food-delivery/en/

https://www.qsrmagazine.com/ordering/fast-food-fast

https://www.cnbc.com/2020/09/29/coronavirus-pandemic-forces-a-reckoning-for-
restaurants-with-capacity-limits.html