Q1. We want to onboard a distributor in your district.

We have shortlisted a distributor who currently works

for Castrol. How will you convince him to distribute
Ralco tyres?

-assume that retailers are not asking for your product

(yet.) This means that a distributor has to work to sell
your product, not just sit back and take orders.
-TELL DISTRIBUTORS TO APPOINT ALREADY
EXISTING RETAILERS OF CASTROL TO SELL
TYRES /MARKET TYRES OF RALSON ON STRICTLY
COMMISSUION TERMS—RETAILERS WILL HAVE
COMMISSION PLUS/MINUS ADD DISTRIBUTORS
COMMISSION KEEP IT BETWEEN 12 TO 18
PERCENTGET IN TOUCHH WITH REPAIR OUTFITS—
GOMECHANIC,LOCAL GARAGES ETC
-- think my organic RALCO TYRES will complement
your current offerings because it will enhance a
popular category while offering your consumers
additional choices, which could drive multi-item
transactions".
YOUR CORE COMPETENCY IS YOUR AUTOMOBILE
--

INDUSTRY SO IS RALCO TYRES—BOTH

COMPLEMENT EACH OTHER.
--GIVE A DEMONSRATION BACKED UP by
data,RESEARCH AND FINANCIAL PROFITABILITY,
AND EXISTING DISTRIBUTORS
EXPERIENCE/ACHIEVEMENTS TO CASTROL
DISTRIBUTORS.
--RALCO TYRES OFFERINGS-- AUTOMATE LEAD
MANAGEMENT TO DISTRIBUTORS, SO THAT THEY
CAN TAKE THE LEADS FORWARD.
--HELP CASTROL DISTRIBUTORSIN LOCAL DISTRICT
CAMPIAGN
--IF POSSIBLE, BUYING RALCO TYRES SHALL GET
CUSTOMERS 5 PERCENT DISCOUNT, WHEN
BUYONG CASTROL PRODUCTS OF 1000 AND ABOVE
—BASED ON COST PROFIT ANALYSIS

Q2 How will you work upon improving the ROI of an

existing distributor?
-Make sure your prices promote an increase in profit
margin
-Communicate more with your customers
--Create more incentive
-Bundle and upsell your products to raise revenue. ...
PRIORITIZE YOUR LEADS
-MAKE DATA DRIVEN DECISIONS—LET DATA
SPEAK, NOT HUMAN BEINGS.
-Simplify feedback,with automated decisions and
immediate action
-Relationship nurturing--distributor that makes the
purchasing experience custom to you. No sale should
have a one-size-fits-all.
-Lookout for new distribution channels &
opportunities. ...APART FROM EXISTING ONES,
RALCO CAN APPROACH BIG CORPORATES FOR
OFFERING ITS TYRES AT CORPORATE DISCOUNTS--
-Focus on your brand—BUILDING AND SOLIDIFYING

Q3 Suppose your family has started a business of

home-made pickles in your city. How will you go about
marketing and selling them?
-start looking at your neighbourhood houses and
then, local restaurants,hotels by building customer
loyalty for a target group rather than saturation of a
larger market
- Give small sample or sachet pickles to every foodie
you come across. You can talk to the restaurant
owner and think of sampling in their meals. You can
try giving off a few to the kirana stores as well. 
 -product packaging-The color, visual texture, choice
of words, and overall design quality can directly
influence sales. To select a design that will attract
your market and fit in with your sales location, you
must study how established food processors use their
labels and packaging. 
--sale or exhibition in your area, grab a stall for your
pickle. Get good feedback from all these people and
work on improvisations if possible.
-Going forward you can think of
putting advertisements on LOCAL magazines or
weeklies.
-Start a Facebook page and share it with your friends.
Ask them for a support on buying a few samples and
get honest feedback.