UNIT 9: INVESTMENT

Related keynotes
1. Unit 5 Success (Pre-intermediate coursebook)
A start-up is a new business. Many people decide to start up their own
business because they have what they think is a good business idea
and they want to become entrepreneurs. But it is important to prepare
a good business plan before you start. You need to know if there is a
demand for the products or services you want to offer. It you can
finance the operation, find customers and beat the competition, you
have a good chance of making a profit. Then you can call your
business a success.
Overview of Unit 9
Unit 9 is about investment, which is the act of putting money, effort,
time,… into something to make a profit or get an advantage. This unit
looks at investment-related terms. It advises investors how they
should do to handle risks. The different characteristics of investors are
also pointed out. How to set prioritises and write a memo are taught in
this unit.
 Definition

Investment The act of putting money, effort, time,… into something to

/ɪnˈvest.mənt/ make a profit or get an advantage.
Entrepreneur Someone who starts their own business, especially when
/ˌɒn.trə.prəˈnɜːr/ this involves seeing a new opportunity.
Return on investment The amount of profit on an investment in relation to the
(ROI) amount of money invested.
/rɪˈtɝːn ɒn ɪnˈvest.mənt /
Venture capitalist A person or financial organization that often invests in
/ˈven.tʃər ˈkæp.ɪ.təl.ɪst / established companies or star-up companies with already
successful founder.
Business angel A private investor who puts money into new business
/ˈbɪz.nɪs ˈeɪn.dʒəl / activities and also gives entrepreneurial advice.
Profit Money that is earned in trade or business after paying the
/ˈprɒf.ɪt/ costs of producing and selling goods and services.
Dividend The profit of a company that is paid to the people who
/ˈdɪv.ɪ.dend/ own shares in it.
Fund manager A person or organization that buys and sells shares, bonds,
/fʌndˈmæn.ɪdʒ.mən/ etc and makes investment decisions for clients.
Share (US: stock) One of the equal parts that the ownership of a company is
/ʃeər/ divided into, and that can be bought by members of the
public.
Bond A official paper given by the government or a company to
/bɒnd/ show that you have lent them money that they will pay
back to you at a particular interest rate.
Portfolio A collection of company shares and other investments that
/ˌpɔːtˈfəʊ.li.əʊ/ are owned by a particular person or organization.
Ethical investment An investment in a company whose business is not
/ˈeθ.ɪ.kəl ɪnˈvest.mənt / considered harmful to society or the environment.