TIK TOK – DIGITAL MARKETING

Almost ever since the launch of the TIK TOK app in 2008, the kind of controversy and success this
Video sharing app has seen is unparallel in the history of digital marketing. TikTok and parent
ByteDance Ltd. is shaping up to be the most serious threat to the monopoly brands like Alphabet Inc.
Google and Facebook. With a billion monthly active users, TikTok is still smaller than Facebook (2.9
billion) and Instagram (2 billion), also part of Meta.

Alyssa McKay is a 22 year old girl from Oregon, US. She used to work
part-time at a frozen yogurt store in Portland, Oregon, making minimum
wage to cover her college tuition. Now she earns more than $100,000 a
year on the short-video platform TikTok. Brands like Coach, Netflix and
Amazon Prime Video pay up to reach her 9 million followers, mostly
teenage and pre-teen girls who wouldn’t dream of visiting Facebook.

“TikTok definitely 100% changed my life,” says McKay, who recently

moved into her first apartment with her dog.

Revenues

Growth and Expansion

Barriers to Tik Tik