End Term Exam 2022 - MCAGC3005 E-Commerce and CMS

3/11/22, 12:52 PM End Term Exam 2022: MCAGC3005 E-Commerce and CMS
End Term Exam 2022: MCAGC3005

E-Commerce and CMS
1. Seat No. *
SOM2020M0508014
2. Student Name (Last Name + First Name) *
Karchked Harish
3. Which type of e‐commerce focuses on consumers dealing with each other? *

(1 Point)
a. B2B
b. B2C
c. C2B
d. C2C
4. Which type deals with auction? *

(1 Point)
a. B2B
b. B2C
https://forms.office.com/pages/responsepage.aspx?id=yYsXi5wVEUKXR_CuhPozaYghgYpSYQJMnFa7g0z8hSFUQjc1WExWODFaUUU0UkpR… 1/8
c. C2B
d. C2C
5. Which products are people most likely to be more uncomfortable buying on

the Internet? *
(1 Point)
a. Books
b. Furniture
c. Movies
d. All of the above
6. Which of the following describes e‐commerce? *

(1 Point)
a. Doing business electronically
b. Doing business
c. Sale of goods
d. All of the above
7. Digital products are best suited for B2C e‐commerce because they: *
(1 Point)
a. Are commodity like products
b. Can be mass‐customized and personalized
c. Can be delivered at the time of purchase
d. All of the above
8. All of the following are techniques B2C e‐commerce companies use to attract
customers, except: *
(1 Point)
a. Registering with search engines
b. Viral marketing
c. Online ads
d. Virtual marketing
9. Which term represents a count of the number of people who visit one site, click
on an ad, and are taken to the site of the advertiser? *
(1 Point)
a. Affiliate programs
b. Click‐through
c. Spam
d. All of the above
10. What is the percentage of customers who visit a Web site and actually buy
something called? *
(1 Point)
a. Affiliate programs
b. Click‐through
c. Spam
d. Conversion rate
11. What is the process in which a buyer posts its interest in buying a certain
quantity of items, and sellers compete for the business by submitting
successively lower bids until there is only one seller left? *
(1 Point)
a. B2B marketplace
b. Intranet
c. Reverse auction
d. Internet
12. Which form of e‐commerce currently accounts for about 97% of all e‐
commerce revenues? *
(1 Point)
a. B2B
b. B2C
c. C2B
d. C2C
13. If the threat of substitute products or services is low it is a(n): *

(1 Point)
a. Disadvantage to the supplier
b. Advantage to the buyer
c. Advantage to the supplier
d. None of the above
14. If it is easy for competitors to enter the market, the threat of new entrants is
considered: *
(1 Point)
a. High
b. Low
c. More
d. Less
15. Paisapay is facilitated in *

(1 Point)
a. eBay.co.in
b. amazon.com
c. flipkart.com
d. none of the above
16. Which of the following is not related to security mechanism *

(1 Point)
a. encryption
b. decryption
c. e‐cash
d. all the above
17. Which of the following refers to creating products tailored to individual

customers? *
(1 Point)
a. customization
b. aggregation
c. Direct materials
d. Reverse auction
18. Amazon.com is well‐known for which e‐commerce marketing technique? *

(1 Point)
a. Banner ads
b. Pop‐up ads
c. Affiliate programs
d. Viral marketing
19. Which type of add appears on a web page? *

(1 Point)
a. pop‐under ad
b. Pop‐up ad
c. Banner ad
d. Discount ad
20. The practice of forging a return address on an e‐mail so that the recipient is
fooled into revealing private information is termed? *
(1 Point)
a. hacking
b. cracking
c. dumpster diving
d. spoofing
21. Who breaks into other people's computer systems and steals and destroys
information? *
(1 Point)
a. Hackers
b. softwares
c. Hacktivists
d. Script kiddies
22. Which of the following applies to the implementation of an idea? *

(1 Point)
a. Copyright
b. Intellectual property
c. Patent
d. Denial‐of‐service attack
Section II & III

Section-II
Short Questions (Any Five) For 2 Marks Each
1. What are the advantages of client-server architecture?
2. State the key differences between traditional commerce and e-Commerce.
3. What are the steps to create software for retail industry?
4. When does copyright infringement occur?
5. Explain the following: -
a) Phishing
b)DoS & DDoS attacks
c) Spamming
6. Define e-Auction. What are the types of e-Auction?
Section-III
Long Questions (Any Two) For 5 Marks Each
1. What are the challenges in e-Commerce observed in the year 2021-2022? Mention the available
security solutions.
2. Define: Intellectual property. What are the types of intellectual property? Explain any three.
3. What are the major categories of issues in e-Commerce? Explain
23. Upload file only PDF format (Non-anonymous question  ) *
 SOM2020M0508014_E-commerce_Harish Karchked.pdf
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3/11/22, 12:52 PM End Term Exam 2022: MCAGC3005 E-Commerce and CMS

End Term Exam 2022: MCAGC3005

2. Student Name (Last Name + First Name) *

3. Which type of e‐commerce focuses on consumers dealing with each other? *

4. Which type deals with auction? *

5. Which products are people most likely to be more uncomfortable buying on

d. All of the above

6. Which of the following describes e‐commerce? *

a. Doing business electronically

d. All of the above

a. Are commodity like products

b. Can be mass‐customized and personalized

c. Can be delivered at the time of purchase

d. All of the above

a. Registering with search engines

d. All of the above

13. If the threat of substitute products or services is low it is a(n): *

a. Disadvantage to the supplier

b. Advantage to the buyer

c. Advantage to the supplier

d. None of the above

15. Paisapay is facilitated in *

d. none of the above

16. Which of the following is not related to security mechanism *

d. all the above

17. Which of the following refers to creating products tailored to individual

18. Amazon.com is well‐known for which e‐commerce marketing technique? *

19. Which type of add appears on a web page? *

22. Which of the following applies to the implementation of an idea? *

Section II & III

Short Questions (Any Five) For 2 Marks Each

1. What are the advantages of client-server architecture?

2. State the key differences between traditional commerce and e-Commerce.

3. What are the steps to create software for retail industry?

4. When does copyright infringement occur?

5. Explain the following: -

b)DoS & DDoS attacks

6. Define e-Auction. What are the types of e-Auction?

Long Questions (Any Two) For 5 Marks Each

3. What are the major categories of issues in e-Commerce? Explain

23. Upload file only PDF format (Non-anonymous question  ) *

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