1.

How many different forms of advertising are you exposed to over the course of a normal
day? Do you recall any specific advertising that had relevance and resonance with you?
Compare your observations with those of the other members of the class.

In today’s world, everywhere you look you are constantly swamped by ads. Buy this, watch this,
subscribe now!But just how many adverts do we see in a given day? Is it in the hundreds?
Thousands? Or more?The answer is A LOT, and the figures will have you questioning how the
human brain can cope with the constant information overload, per ppc protect.com the average
person is now estimated to encounter between 6,000 to 10,000 ads every single day. As for me. I
Couldn’t count how many ads I encountered in a day, just watching youtube it has tons of
adverstising in between. Browsing facebook you will also encountered numerous of ads, also in
sms and email.
The most specific advertising Im exposed are from Lazada and shoppee, the way how they
utilized the promo every month, like 11.11. It enticed me to check the app and buy products

2. Why do advertisers ensure that they feature their marketing messages across multiple
forms of media?
Consumers spend more than five hours each day in front of a screen that does not involve
television. When combined with television (which consumers watch for an additional four-plus hours
per day), the total becomes as much as 10 hours every day examining some kind of screen, whether
it is a computer, tablet, mobile device, or television.9 Understanding how consumers include multiple
devices into their daily lives assists marketers in devising methods to reach them.

To reach consumers, marketers recognize that today’s consumers use multiple devices in several
ways. Many individual television and banner ads go unnoticed. Advertisers look for ways to engage
consumers with a brand through mobile portals. That same ad or message delivered across all platforms
in various formats increases the chances it will be viewed and assimilated by consumers. Marketing
professionals seek to find ways to integrate all media platforms together to present a consistent message.
Marketers need to repeat messages frequently across multiple channels to ensure consumers
internalize their marketing messages.