PARALE, MARCHELLE IRISH S.

July 3, 2021
4MBAOU MBA 665

Based on the BCG Matrix, create your company’s relative market share and write what
is their X and Y axis.

Company Name/ Industry: NON LIFE INSURANCE

QUESTION MARK STAR

 DATA LIABILITY  EQUIPMENT FLOATER
INSURANCE INSURANCE
 PRO-TECH  SURETY BOND
COMPUTER
 CONTRACTORS ALL RISK
INSURANCE
INSURANCE
 COVID-19 ASSIST+
INSURANCE
 PARCEL PROTECT
INSURANCE

DOG CASH COWS

 TRADE CREDIT  MOTOR CAR
 DIRECTORS AND INSURANCE
OFFICERS LIABILITY  FIRE INSURANCE
INSURANCE
 MARINE HULL
INSURANCE
QUESTION MARK:

Even at the time of pandemic our company saw and opportunity and launched
insurance products. These products were conceptualized because of the pandemic and
the working at home set up.
• DATA LIABILITY INSURANCE- third party liability insurance designed to protect
business owners against costs and expenses caused by data breaches that
compromise the security or privacy of data.

• PRO-TECH COMPUTER INSURANCE- product designed for desktop computers

and laptops.

• COVID-19 ASSIST+ INSURANCE- offers cash assistance to insureds diagnosed

with COVID-19 through our Personal Accident coverage at a very affordable
premium.
• PARCEL PROTECT INSURANCE- protects merchandise or parcel while being
delivered in-land from the seller to the buyer against accidental loss, damage or
destruction.

STAR:

Contributing 250M on total revenue last year plus these products have minimal to zero
claims. The company is pushing to closed more booked policies under these
insurances. The company is currently doing intensive trainings to its sales people,
agents and do campaigns and promotions to its website and social media accounts

CASH COWS:

Motor Insurance and Fire Insurance remain the main product of the company
contributing half of its total revenue. Despite facing competition, the company has been
able to create its own set of loyal customers. The company continues to improve its
service by having more accredited shop service, road pal assistance and shorter claim
processing.

DOG:

Trade Credit , D&O and Marine hull insurance are those products that the company
needs foreign reinsurance back up due to high risk, thus makes the retention premium
lower. Plus the fact that as of now we only sold lower than 20 policies for these
accounts. The company needs to reevaluate if these products should be phase out.

Analysis on partner’s company.

Willis Towers Watson (NASDAQ: WLTW) is a leading global advisory, broking and
solutions company that helps clients around the world turn risk into a path for
growth. 

Willis Towers Watson design and deliver solutions that manage risk, optimize
benefits, cultivate talent, and expand the power of capital to protect and strengthen
institutions and individuals. Their unique perspective allows them to see the critical
intersections between talent, assets and ideas — the dynamic formula that drives
business performance.

QUESTION MARK
Investment, Risk & Reinsurance
The world of risk, capital and investment is becoming more complex every day. Less
pronounced rating cycles, alternative capital sources, consolidation pressures, and
shifting markets in classes such as cyber, casualty, life and health – these are just
some of the factors affecting the market today.
STAR
Human Capital and Benefits
Use their deep expertise, research, analytics and resources across the full spectrum of
health benefits to provide employers with strategic insights, innovative solutions and
value for their business and employees.
DOG
Exchange Solutions
The challenges brought by pandemic made the company offers the service.
CASH COWS
Corporate Risk & Broking
Their analytics deliver the insights their clients need to understand risks and make
data-driven decisions for insurance and risk finance activities