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FAKE IT ON FACEBOOK
New research from the University of Helsinki has shown that even the smallest of tweaks to your Facebook
profile can convince ( l)_____that you are more confident, open- minded and attractive than you really are.
Here are six steps to set you on the right course.
1. Make a new profile photo
Dozens of studies have shown how initial meetings create stubborn (2 )____ that are difficult to scrub out.
Profile pictures which included social cues (i.e. you holding a guitar or playing tennis: something that
demonstrates who you are) were seen by others as being more socially and physically attractive.
2. Pick your friends carefully
“A person is known by the company they keep". People online are very responsive to the types of comments
that others make on your photo and your profile in general. These should validate your online (3)_________ or
readers may smell a rat. It's better to get rid o f any silly or sarcastic comments.
3. Don’t seem shallow
A research from Michigan State University found five (4)_______ of almost identical Facebook profiles, and
then showed to participants, asking them how attractive the profiles were. The only difference was the number
of friends displayed (102-902). Profiles with 302 friends were considered the most socially attractive to others.
A(n) (5 )____ number o f friends, though, is just one way in which we might exaggerate who we really know
and what we’re really like. Even though you could be anyone online, most people display their real selves - and
that’s what they’ll expect from others.
4. Keep (some of) your inhibitions
While it's probably no bad thing to display your true personality and tell people about who you are and what
you’re interested in, be aware that the internet is not as anonymous as it feels. First impressions are near (6
)_____ , so it’s worth remembering that those pictures of you at 3am on St Patrick's Day might not be showing
your best side.
5. Fill your profile
Those who completed their user profile, including things like location and web address, as well as providing a
longer description, generally attracted more followers. Other users tend to respond positively to these little
(7)___, just like in an offline conversation when you share something personal with another person, it brings
you slightly closer together.
6. Inform, don’t “meform”
With social media the temptation is to go on about yourself. The mechanism of loads of little updates seems
perfect for relating the (8 )____ of everyday life. The problem with being a ‘meformer’ is there’s only a limited
audience who are interested in hearing about you and your activities, and you won't stand out. Form ore success
on social networks, you’ve got to fill at least some of your tweets or updates with some juicy information. So if
you want to increase (9)_____then you’ve got to find your informational niche and demonstrate that you’ll feed
them with fascinating.(10)______ stuff.
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