ADVANCED

Key Process Flow Map PHASE II - Example

MARKETING
Raw Qualified
Leads Metric Metric Accountable Leads

# # PS

Market/
Product Idea Generation

PRO DUCT M A RK ETING

Go to Market P R O D U C T M A N AG E ME N T
Scope
Metric Metric Accountable Metric Metric Accountable

# # BF Suspects # # JS

Product
Specs

PRO DUCT DEV ELO P MENT D E M A N D G E N E R ATI ON

Metric Metric Accountable Finished Metric Metric Accountable

Product
# # SS # # SS