Machine Learning Applications -

A Key Imperative for Businesses

Insights and real world examples of innovation and implementation of
machine learning applications across verticals

DT0205IL
Innovation Landscape Report
April 2019
 Table of Contents

1. Machine Learning : Overview 3

2. Machine Learning: Ecosystem 5
3. Machine Learning: Key Benefits 6
4. Machine Learning : Use Cases Across Industries 7
5. Machine Learning: Construction & Real Estate 16
6. Machine Learning: Consumer Goods 19
7. Machine Learning: Energy & Utilities 21
8. Machine Learning: Financial Services 24
9. Machine Learning: Metals & Mining 30
10. Machine Learning: Telecoms & IT 33
11. Machine Learning: Retail, Wholesale & Foodservice 35
12. Machine Learning: Pharmaceuticals & Healthcare 39
13. Machine Learning: Other/Cross Verticals 50
14. Machine Learning: Future Outlook 56

Machine Learning Applications - A Key Imperative for Businesses 2

 Machine Learning – Overview (1/2)
“Using ML, they can tell you with precision what the smallest number of tests is to test the piece of changed code. The tools can also analyze your current
test coverage and flag areas that have little coverage, or point out areas in your application that are at risk.”
- Joe Colantonio, Founder, Automation Specialist, TestTalks & GuildConferences
The ML algorithms are often classified
as follows:
• Machine learning (ML) is an artificial Reinforcement Algorithms: These algorithms
intelligence (AI) technology which allows are used to make systems produce actions and
machines to learn by using algorithms to discover errors on its own. It makes the
interpret data from connected ‘things’ to systems capable of determining the behavior
predict outcomes and learn from successes automatically within a specific context
and failures.
• ML involves building computer algorithms
which learn from existing data. Examples Supervised Algorithms: These algorithms are
include predictive data models or software used when the information used to train is
platforms that analyze behavioral data. labeled and highly classified. The system is
able to figure out the right output.
• These algorithms hold out the clear promise of
truly smart, increasingly pre-cognitive and
companionable ‘conversational’ virtual agents,
smart sentient robots and autonomous Semi-Supervised Algorithms: These
vehicles. algorithms are used when the information
• Google, Microsoft, Amazon, IBM, Facebook used to train is a mix of both labeled and
unlabeled data. The systems are able to
and Baidu are some of the key players in
improve learning accuracy with it.
deploying machine learning techniques.

Unsupervised Algorithms: These algorithms

are used when the information used to train is
neither labeled nor classified. The system is
Key Facts unable to figure out the right output.

Machine Learning Applications - A Key Imperative for Businesses 3

 Machine Learning – Overview (2/2)
• Neural nets are precocious examples of machine learning systems that enable
computers to learn without being explicitly programmed and can change when exposed The general application of AI/ML
gradually turns the world into a computer 2030
to new data. They perform what is called ‘deep learning’.
• Some of the ‘units’ are input units designed to receive information from outside which generated Matrix.
the network will attempt to process and learn about. On the other side, output units
signal how they react to the information they’ve learnt or been taught. In between the
input and output units are layers of hidden units, which do the core computation by
encoding what the network selects as significant features of inputs.
• The nets learn via a process of backpropagation by comparing output produced with AI becomes the new ‘electricity’ -
output intended and using the difference modify the weights of connections of the developers plug into machine learning
2020
network’s unit, working from output backwards to input units. Repeated propagation APIs for wide variety of apps.
causes the system to learn by eventually eliminating the differences between actual and
intended output.

Google DeepMind AlphaGo algorithm 2016

beats world Go champion Lee Sedol 4-1.

Tivo invents recommendation technology

based on tracking web activity and media
2005
usage.

Arthur Samuel coins the term 'machine

learning' at IBM and writes first game 1952
playing program for Draughts (Checkers).

Enterprise Tech Ecosystem Series – Tesco PLC 4

 Machine Learning: Ecosystem

• Ability to understand multiple

analytical functions.
Analyze • Ability to analyze any form of
• Ability to be responsive, agile unstructured data from various
and adaptive. sources.
• Improve and learn from each Memorize
output via a process of
backpropagation

• Ability to perceive and

Recognize differentiate between labeled
and unlabeled datasets
• Ability to understand phrases,
Integration upholding a framework of
datasets and provide insights
• Ability to select, clean, process
and integrate the datasets
• Ability to consolidate and
estimate the output by
continuous inductive learning Delivery
• Ability to conduct independent
functions automatically
• Ability to deliver facts, figures,
insights, solve queries and
provide effective solutions and
support in real-time

Machine Learning Applications - A Key Imperative for Businesses 5

 Machine Learning: Key Benefits

• Gathers and analyzes big data • Intelligent alerts and reminders

• Enables real-time decision-making by • Pattern recognition and anomaly
making the process faster and detection
smarter • Supports big data and cloud
• Improves consistency and computing
Data Internet of Things
manageability for better data quality
management (IoT) and Cyber
Security

• Operates 24x7 without

• Solves complex equations
interruption or breaks, and
and performs critical Accuracy &
has no downtime
tasks Automation
• Performs repetitive tasks Efficiency • Mass market potential
(can be deployed across
and simplifies front-and
industries)
back-end workflows

Costs & Personalization

• Reduces labor & operational costs by • Offers personalized intelligent automation
Savings services
optimizing product or business
• Carries out intelligent advice and support • Addresses customer needs and specific
• Effective over time as it involves tasks
cognitive learning • Makes personalized product
recommendations, sends targeted emails,
sets prices, delivers personalized ads or
recommends content for them

Machine Learning Applications - A Key Imperative for Businesses 6

 Machine Learning – Use Cases Across Industries (1/9)

Advances in AI and machine learning allows it to disrupt multiple sectors using algorithmic analysis to reduce risk, prevent schedule
overruns, and improve cost-effectiveness. It considerably enhances the communication amongst the workforce involved in the project. ML-
based computer aided designing helps in designing flawless constructions through computer simulations where issues can be determined
and resolved earlier than establishing structures physically.

Customer Data Management Process Product Discovery Risk

Experience & Analysis Optimization & Development Management

Real-Time Property Workflow Planning & Workforce

Analytics Management Optimization Design Training & Safety

Construction & Real Estate

Machine Learning Applications - A Key Imperative for Businesses 7

 Machine Learning – Use Cases Across Industries (2/9)

Smart enterprises are using machine learning to better understand their customers, develop engagement and offer a personalized
experience. AI can also support companies anticipate and fulfill consumer needs faster, improve inventory systems, lessen shipping and
stocking errors, and enhance the payment and collection process. ML can be used for making smart electric grids that are more effective
and productive in delivering energy.

Process Sales & Smart Product Process Risk

Optimization Marketing Automation Discovery & Optimization Management
Development

Smart Food Brand In-Home Robots Marketplaces Energy Storage & Anti-Theft
Production Management Switching Tracking System

Oil & Gas

Exploration

Consumer Goods Energy & Utilities

Machine Learning Applications - A Key Imperative for Businesses 8

 Machine Learning – Use Cases Across Industries (3/9)

The financial services industry is embracing the AI and machine learning technologies to improve efficiency and generate top-and bottom-
line growth by exploring emerging risks. Machine learning capabilities such as natural language processing, text analysis, predictive
analytics, and cognitive reasoning can extract relevant information, deal with semi-and unstructured data and, once trained, can handle
highly variable cases and facilitate decision marking.

Customer Data Management Risk Product Discovery

Experience & Analysis Management & Development

Real-Time Analytics Predictive Analytics Payment Frauds Insurance Underwriting

Financial Advisory Transaction Visualization Insurance Frauds
Personalization Anti-Money Laundering
Digital Financial Services
Loans Management
Claims Management
Credit Risk Assessment
Investment Management

Financial Services

Machine Learning Applications - A Key Imperative for Businesses 9

 Machine Learning – Use Cases Across Industries (4/9)

Due to significant potential that ML has to offer to telecom enterprises (for example making existing operations, security, business processes
and customer service more automated, and predictive) companies are moving towards ML solutions and use cases. Machine learning
algorithms can manage the huge dataset generated by the companies during the mineral exploration process and provide insightful analysis
that reduce the overall production costs.

Process Smart Customer Risk

Optimization Automation Experience Management

Mineral Exploration Industrial Automation Mobile App Engagement IoT Security

Mine Planning &
Development
Predictive Maintenance
Automatic Ore
Fragmentation
Extraction & Exploration

Metals & Mining Telecoms & IT

Machine Learning Applications - A Key Imperative for Businesses 10

 Machine Learning – Use Cases Across Industries (5/9)

ML enables retailers to automate various manual processes, which means that fewer staff are required in stores and back-office operations.
Where staff levels are maintained, their time can be freed up so that a better customer experience can be achieved. By supporting in-store
sales assistants with the right information and connected devices such as tablets, better advice can be given to customers and products can
be found quicker.

Customer Data Management Sales & Smart

Experience & Analysis Marketing Automation

Experiential Retail Demand Forecasting Campaign Management Smart Warehouses

Analytics
Omni-channel Experience Sales Acceleration Autonomous Vehicles

Retail, Wholesale & Foodservice

Machine Learning Applications - A Key Imperative for Businesses 11

 Machine Learning – Use Cases Across Industries (6/9)

The applications of ML in healthcare are numerous. Machine learning has the potential to transform key aspects of the industry such as data
management, drug discovery, personalized and precision medicine, clinical trial design and management, and robotic surgery. Big pharma
companies are partnering with AI-driven companies in hopes of more accurately predicting drug candidates and cutting R&D costs and time.

Customer Data Management Sales & Smart

Experience & Analysis Marketing Automation

Digital Therapeutics Genome Data Sales/Demand Forecasting Autonomous Equipment

Management
Personalization
Data Management &
Digital Medical Devices Monitoring
Women's Health Apps Decision Support System
Personalized Healthcare
Services
Patient-Provider Education
Lifestyle Management

Pharmaceuticals & Healthcare

Machine Learning Applications - A Key Imperative for Businesses 12

 Machine Learning – Use Cases Across Industries (7/9)

Diagnostics & Care Process Product Discovery Risk

Management Optimization & Development Management

Disease Diagnostics & Supply Chain Optimization Bioactivity Prediction Biometric Security Systems
Management
Decision Support Systems Drug Discovery & Identity Management
Orthopaedic Screening Development
Patient Care Management Clinical Decision Making
Pathology Screening
Medical Diagnosis
Medical Imaging
Cardiovascular Screening
Ophthalmology Screening
Oncology Screening
Personalized Medication

Pharmaceuticals & Healthcare

Machine Learning Applications - A Key Imperative for Businesses 13

 Machine Learning – Use Cases Across Industries (8/9)

ML can contribute to the development of industries via predictive analytics, and advanced decision making that can help anticipate and
forecast behavior and help companies adjust their business models correspondingly. Machine learning algorithms are able to bring about
the disruption using cognitive analysis to reduce risk, and improve cost-effectiveness.

Customer Data Management Sales & Smart Automation

Experience & Analysis Marketing

Real-Time Tutoring Advanced Data Modelling Real-Time Dynamic Automated Assembly Line
Marketing
Customer Journey Satellite Imagery Analytics
Mapping Digital Advertising
Audience Prospecting

Other/Cross Verticals

Machine Learning Applications - A Key Imperative for Businesses 14

 Machine Learning – Use Cases Across Industries (9/9)

Process Product Discovery Risk Management

Optimization & Development

Business Process Graphic Designing Simulations & Training

Optimization
Semiconductor Threat Detection &
Enterprise Applications Manufacturing Monitoring

Other/Cross Verticals

Machine Learning Applications - A Key Imperative for Businesses 15

 Machine Learning: Construction &
Real Estate

Machine Learning Applications - A Key Imperative for Businesses 16

 Machine Learning: Use Cases in Construction & Real Estate (1/2)

Primary Use
Use Case Description Company
Case

Fluor Corporation uses IBM Watson’s artificial intelligence to help improve decision making and
monitoring of megaprojects. The AI-based systems can predict, monitor, and measure the status of
Customer engineering, procurement, fabrication and construction (EPC) megaprojects from inception to
Real-Time
completion. Through better predictive analytics capabilities, AI, and machine learning, Watson
Experience Analytics
offers a clear glimpse into the projects’ overall health. The AI tool helps Fluor to aid the decision-
making process including estimate analysis, forecast evaluation, project risk assessment, and critical
path analysis.

Skyline AI helps commercial property firms to make data-driven decisions related to real estate
investments. The startup has developed a proprietary platform that leverages artificial intelligence,
Data machine learning, and data analytics to determine the current value of a commercial real estate
Property investment as well as predict its performance in the future. The platform analyzes more than
Management Management 10,000 characteristics on each data asset and collates them into a large database dubbed as ‘data
& Analysis lake.’ The data sets are then cross-validated to ensure the data used is accurate. The technology
enables Skyline AI to offer faster and more accurate actionable predictions related to any real
estate asset

HoloBuilder releases “SiteAI” that utilizes computer vision and machine learning technologies in
construction processes. It analyses materials, objects and structures in 360-degree imagery data for
Process Workflow automation of construction processes. The solution automates progress control and calculates
Optimization Optimization progress reports without additional effort by capturing weekly progress photos. SiteAI allows
automation of construction processes by automatically tracking, analyzing and comparing the
progress to the planned schedule to detect inconsistencies as quickly as possible.

Machine Learning Applications - A Key Imperative for Businesses 17

 Machine Learning: Use Cases in Construction & Real Estate (2/2)

Primary Use
Use Case Description Company
Case
Spotscale has new technology that harnesses machine learning to create realistic 3D models from
standard aerial images. The startup’s software is equipped with advanced NVIDIA Tesla V100
Product graphics processing units (GPUs) and various cuDNN-accelerated deep learning frameworks to
Planning & power the neural networks for creating 3D models out of the captured aerial images. Spotscale also
Discovery & Design reconstructs buildings in virtual reality, enabling users to carry out in-person inspections of
Development buildings in a fully immersive environment. Using Spotscale web service architecture, engineering
and construction (AEC) professional can directly order 3D model of any geographic region around
the world.

Smartvid.io has developed an artificial intelligence powered platform that improves the safety of
contraction sites. The startup uses machine learning algorithm to analyze the photos and videos of
Risk Workforce
construction sites, and provides insights on potential dangers, making the sites safer for workers.
Training &
Management Safety
Smartvid.io is leveraging AI technology to make construction sites safe and smart for workers. Every
photo and video captured is smart tagged by Smartvid’s algorithms, where vulnerabilities such as
cracks, leakages, and haphazard construction work are instantly detected.

Machine Learning Applications - A Key Imperative for Businesses 18

 Machine Learning: Consumer Goods

Machine Learning Applications - A Key Imperative for Businesses 19

 Machine Learning: Use Cases in Consumer Goods

Primary Use
Use Case Description Company
Case

Journey Foods has developed JourneyAI platform, which leverages artificial intelligence and
machine learning to identify and develop new types of food products with improved shelf-life and
Process affordability. The AI platform identifies and catalogs underutilized, but promising ingredients,
Smart Food
bioactive compounds, and constituents from a range of plants, marine greens, and other associated
Optimization Production
non-animal products. The platform uses machine learning algorithms to analyze the properties of
various plant products in the database and their combinations to produce new types of micro foods
that are tasty, nutrient-rich, and at the same time, healthy.

Women's fashion retailer Natori has deployed an artificial intelligence platform, Albert that relies
on machine learning to boost its social media revenues by improving autonomous digital marketing
Sales & Brand campaigns. The fashion retailer’s brands such as Josie, Josie Natori, and N Natori are promoted in
Marketing Management such a way for being discovered by audience on social media platforms, thereby increasing the
conversion rates. Moreover, the analyzed data also provides insights on changing customer
preferences and trends, allowing them to update similar content resonating with consumer tastes.

Aeolus Robotics releases Aeolus, a multifunctional in-home robot powered by artificial intelligence
and machine learning. It is equipped with an agile arm to handle household objects and
Smart continuously adapt to home layouts and routines. The robot can recognize and adapt to changing
In-Home Robots environments and learn, navigate and complete house hold tasks independently. Aeolus can
Automation recognize and accept voice commands, as well as text commands. It accurately predicts human
behavior like recognizing an elderly fall at home due to its AI technology. The user through app can
monitor and see everything what the robot does.

Machine Learning Applications - A Key Imperative for Businesses 20

 Machine Learning: Energy & Utilities

Machine Learning Applications - A Key Imperative for Businesses 21

 Machine Learning: Use Cases in Energy & Utilities (1/2)

Primary Use
Use Case Description Company
Case

EtainPower has partnered with DxChain to change the traditional renewable energy market.
Leveraging blockchain and artificial intelligence technologies, the firms aim to change the processes
Product of renewable energy trading and assets management. EtainPower generates high-value renewable
Discovery & Marketplaces energy data, where DxChain’s architecture helps the company to meet the big data storage and
computing demands. EtainPower aims to bring emerging technologies such as AI and blockchain to
Development the age-old energy sector, for which, the startup has developed an AI-powered decentralized
ecosystem connecting investors, renewable energy producers, grid operators, and end consumers.

Stem develops AI-powered electricity load management systems (batteries) for reducing electricity
costs. The company has also developed an artificial intelligence platform ‘Athena’ to manage the
storage and consumption of electricity from the batteries. Athena leverages AI and big data to
Energy Storage
determine the timing of energy storage in real-time and with high precision. Athena uses big data
& Switching
and machine learning to optimize the timing of energy use. Athena’s algorithms ensure that the
batteries store electricity when the power is cheaply available, for instance, during mid-night or at
noon when solar panels maximize power output.

Process
Optimization
Beyond Limits plans to help the energy sector by leveraging artificial intelligence and combining
human knowledge with machine learning to digitally automate the way energy companies run their
Oil & Gas operations. The software supports improvements in the speed and quality of decision making and
Exploration management of operational risks. Beyond Limits offers cognitive AI and reasoning systems for
commercial applications. The company can perceive, understand, correlate and solve problems
faster than conventional AI solutions to improve the performance in the oil and gas segment.

Machine Learning Applications - A Key Imperative for Businesses 22

 Machine Learning: Use Cases in Energy & Utilities (2/2)

Primary Use
Use Case Description Company
Case

Researchers at the University of Luxembourg have developed an artificial intelligence powered

system that uses machine learning to detect and mitigate energy thefts in Brazil and UK. The team
Risk Anti-Theft believes that the AI tool helps customers as well as energy companies for targeted inspections of
Management Tracking System electric meters and equipment. The ML algorithm is capable of detecting drastic changes in the
reading, particularly whenever they are suspiciously low. Researchers claimed that the AI tool has
accurately identified cases of suspicious readings approximately 65 percent of the time.

Machine Learning Applications - A Key Imperative for Businesses 23

 Machine Learning: Financial Services

Machine Learning Applications - A Key Imperative for Businesses 24

 Machine Learning: Use Cases in Financial Services (1/5)

Primary Use
Use Case Description Company
Case

Zesty.ai has developed computer vision technology that integrates aerial imagery, obtained from
satellite, drones, and aircraft with structured data sources to evaluate the properties (or locations
surrounding the properties) remotely. The company has rolled out its wildfire model that integrates
Real-Time
high fidelity property level features about vegetation, neighborhood characteristics, building
Analytics
materials, topography and weather patterns. Using machine learning, Zesty.ai combines these risk
modifiers with actual loss data from different wildfire events into a projecting risk score that
impacts underwriting decisions and risk mitigation strategies.

Emperor Investments is a Toronto-based equity-only robo-advisor for retail investors in the U.S.
Emperor Investments is a robo-advisor that focuses solely on equity-only investments and no
Customer Financial mutual funds or ETFs. Its machine learning algorithm makes stock picks from a selection of 500
Experience Advisory dividend-paying equities. The platform charges an annual fee of 0.6 percent and requires a
minimum investment of $500 only. Emperor Investment allows clients to have as many custom
portfolios as they like, which in turn comes with its own investment horizon and risk appetite.

United Overseas Bank (UOB) has partnered with Personetics, an Israeli-based fintech firm to bring
its artificial intelligence based solutions for improving customer services in Southeast Asia. UOB
leverages Personetics' cognitive analytic capabilities, to provide customers with real-time,
Personalization personalized and insightful guidance to help them make better financial decisions. The AI solution
suite features various cognitive analytic tools including machine learning and pattern recognition
algorithms. The solutions will help UOB, to gain better idea about transaction patterns of every
customer and serve them with customized guidance and services.

Machine Learning Applications - A Key Imperative for Businesses 25

 Machine Learning: Use Cases in Financial Services (2/5)

Primary Use
Use Case Description Company
Case

Clarity Money is a personal financial management app that provides customers with actionable and
objective insights. The app acts as a simplified and effective personal financial management toolkit.
Clarity Money leverages artificial intelligence, data science, and machine learning to make sense of
Digital Financial
customer’s finances and provide opportunities to save money, make more informed decisions
Services
about their financial objectives, and negotiate better deals with service providers such as energy
and internet provider. The mobile app can help consumers to make better decisions about their
finances without them having to conduct extensive analysis.

JPMorgan Chase has developed new artificial intelligence based software knows as ‘COIN’ that is
capable of reducing the manual work hours of lawyers and loan officers. The bank claims that the
Customer Loans new program can minimize 360,000 hours of manual work each year. The COIN (Contract
Experience Management Intelligence) program leverages machine learning technology to evaluate and interpret lengthy
commercial loan agreements. COIN, powered by the bank’s private cloud network, scans huge sets
of loan documents in seconds compared to humans, analyzes them, and offer insights instantly.

Aon has partnered with CLARA Analytics to leverage its artificial intelligence powered tools to offer
personalized employee benefits to clients in the US. Aon, through the newly formed partnership,
aims to streamline worker’s compensation claims using AI tools. The company uses CLARA tools to
Claims
improve operational efficiency, decrease loss ratios, and identify priority cases, helping employees
Management
to return to work quickly. The companies have launched two AI-powered tools PUMA and CATT for
claims management that focus on priority cases with the help of pattern recognition using machine
learning.

Machine Learning Applications - A Key Imperative for Businesses 26

 Machine Learning: Use Cases in Financial Services (3/5)

Primary Use
Use Case Description Company
Case

James by CrowdProcess is a platform that enables risk professionals to create, validate, and
monitor credit risk models more efficiently. The application of machine learning in credit risk
modeling will provide significant benefits for banks as they start to find tools and services to make
Credit Risk
sense of the copious amounts of data they already hold. James aggregates risk models on one
Assessment
platform, making it easier for analysts to monitor and provide timely assessments to regulators and
internal clients. James also provides financial institutions with the ability to decrease the number of
non-performing loans (NPLs) and subsequently increase credit issuance.

Customer
Experience
Earnix has introduced its Integrated Machine Learning technology, for enhancing the existing
insurance software suite which is designed for demanding, high-performance real-time enterprise
Investment production systems, which will deliver a new level of market responsiveness and analytical
Management sophistication to insurers. Earnix helps Insurance providers to deploy machine learning models in
high-performance and real-time production environments. The technology creates powerful
analytics, vastly improving speed-to-market, monetizing telematics, and other new forms of data.

Cytora is an artificial intelligence platform that helps commercial insurance companies to select,
target, price, and manage risk. Using Cytora platform commercial insurers can reduce their loss
Data ratios and manage premium rates, which helps them to deliver accurate price to customers. Driven
Predictive
Management Analytics
by machine learning algorithms, the Cytora Risk Engine unlocks risk selection and targeting.
Cytora’s AI-powered platform analyzes external data (gathered from company websites, news
& Analysis articles, social media, and government data sets) and client’s internal data using advanced machine
learning algorithms.

Machine Learning Applications - A Key Imperative for Businesses 27

 Machine Learning: Use Cases in Financial Services (4/5)

Primary Use
Use Case Description Company
Case

Commerzbank applies machine learning tech offered by Amsterdam-based Conpend to automate

its paper-based trade finance compliance processes. The bank is aiming to focus on using artificial
Data intelligence to improve efficiency and optimize risk control procedures associated with pre-
Transaction
Management Visualization
compliance checks. The bank leverages machine learning and optical character recognition (OCR) to
automate around 80 percent of the selected transaction checks of the finance processes through
& Analysis data extraction from various documents and scanning patterns, which helps in identifying
deviations.

Everis, a company of the NTT DATA group chooses Featurespace, a machine learning adaptive
behavioral analytics fraud and risk management company, to use its ARIC platform to help banks
combat payments and account fraud. Everis will deliver ARIC platform to banks in 16 countries,
Payment Frauds including the UK, US, Spain, Italy, Mexico, and Brazil. The ARIC platform uses machine learning to
build and monitor individual behavioral profiles for customers in real-time to detect anomalies and
prevent fraud across all payment methods and channels. The solution allows to offer Everis
customers with technological tools for financial risk management and reduce transaction fraud.

Risk
Management
Wipro has partnered with data analytics firm Opera Solutions to develop an artificial intelligence
powered solution - FWA engine that leverages machine learning techniques to analyze claims and
Insurance identify anomalies in them using risk-scoring algorithms. The new solution leverages AI capabilities
Frauds of Opera and combines the same with forensics, audits, negotiations, adjustments, questionable
claims, and payment posting expertise of Wipro. The AI tool offers an end-to-end solution to payers
for tackling fraud, waste, and abuse (FWA) in health insurance claims.

Machine Learning Applications - A Key Imperative for Businesses 28

 Machine Learning: Use Cases in Financial Services (5/5)

Primary Use
Use Case Description Company
Case

ABN Amro has partnered with ThetaRay to improve its anti-money laundering (AML) and counter-
terrorist financing capabilities. ABN Amro will leverage ThetaRay's technology, based on algorithms
and progressive machine learning, to detect financial crime patterns and provide advance warning
Risk Anti-Money of incidents. ThetaRay's platform enables financial institutions to build customized solutions to
Management Laundering identify anomalies in data sets in real-time, regardless of source. Additionally, an adaptable
algorithm can check large volumes of documentation, raising an alert when suspicious activity is
detected. ThetaRay’s solution, with its machine learning capabilities, is capable of adapting to new
threats and should therefore prove enduring.

ANZ OnePath has rolled out its predictive underwriting technology developed in partnership with
Product the University of Technology Sydney’s Advanced Analytics Institute. Powered by artificial
Insurance intelligence, data science, machine learning and big data, the new underwriting engine enables
Discovery & Underwriting customers to apply for OneCare insurance and conclude the process 30 percent faster than the
Development traditional process. The underwriting system uses fuzzy logic to understand why customers stumble
over certain questions in the insurance application form and ask them more refined ones.

Machine Learning Applications - A Key Imperative for Businesses 29

 Machine Learning: Metals & Mining

Machine Learning Applications - A Key Imperative for Businesses 30

 Machine Learning: Use Cases in Metals & Mining (1/2)

Primary Use
Use Case Description Company
Case

Auryn Resources is leveraging artificial intelligence technology for targeted high-grade gold
exploration at its Committee Bay gold project in Nunavut. For the same, the company has
partnered with Computational Geosciences (CGI), which provides advanced tools for data
Mineral processing and interpretation. Auryn has implemented CGI’s proprietary VNet segmentation deep
Exploration learning algorithm to identify large-scale gold deposits at its Committee Bay belt. VNet is a type of
convolutional neural network, which in turn is a subset of deep neural networks. VNet is capable of
analyzing any random number of 2D and 3D geosciences datasets, dense or spare data regions as
well as detecting anomalies for identifying potential mineral deposits.

Micromine, is set to launch new artificial intelligence-powered underground mining precision

software that improves loading and haulage processes as part of its already existing mine
management solution, Pitram. The fleet management and mine control solution, Pitram, captures
Process Mine Planning & and analyzes mine site data related to equipment, material, and personnel, and provides the
Optimization Development overall view of mine status to operators in real-time. For leveraging computer vision and deep
machine learning, on-board cameras are placed on loaders to help track aspects such as loading
time, hauling time, dumping time and travelling time. Pitram devices then process the video feeds,
and data is transferred to Pitram servers for further processing and analysis.

PETRA Data Science’s FORESTALL uses artificial intelligence and machine learning driven algorithms
to predict breakdowns and maintenance of machines in real-time. The algorithms use real-time PI
Predictive data to automatically warn operators and maintenance crews of downtime hours in advance. For
Maintenance example, Forestall algorithms can predict GEHO pump pressure spikes 24 hours before they
happen. The probability of a pressure spike is displayed in real time using the company’s data-
visualization platform.

Machine Learning Applications - A Key Imperative for Businesses 31

 Machine Learning: Use Cases in Metals & Mining (2/2)

Primary Use
Use Case Description Company
Case

PETRA Data Science’s FRAGx algorithms uses 3D mapping point cloud data like uGPS Rapid Mapper
or 3D laser mapping to automatically assess ore fragmentation in less than a minute. The machine
Automatic Ore learning artificial intelligence has a wide range of potential applications in geotechnical inspection
Fragmentation like spalling, shotcrete cracking and ground support deformation in the mining industry. PETRA uses
AI algorithms to carry out geotechnical inspections using 3D mapping data. The algorithms have
been trained to automatically remove concrete floors and shotcrete from the assessment

Process
Optimization
GoldSpot Discoveries is an Ontario-based company that utilizes artificial intelligence and machine
learning technologies in the mineral exploration business on a regional and global scale. GoldSpot’s
Extraction & front-to-back solution extracts training data for the use of machine learning to solve problems
Exploration presented by huge volumes of unutilized layers of geological data. Goldspot leverages machine
learning to reduce capital risk, increase efficiencies and success rates in resource exploration and
investment.

The organization for global mining collaboration, Global Mining Guidelines Group (GMG), has
introduced a new ‘Artificial Intelligence Working Group’ in Australia to help interpret AI and enable
Smart the mining industry to harness its applications. The group creates a deeper understanding of AI and
Industrial
its applications like machine learning and deep learning in mining and promotes increased
Automation Automation
openness to enable companies to adopt AI technologies safely and effectively. The group
recognizes AI as an opportunity to harness new technology and improve overall operational
efficiency.

Machine Learning Applications - A Key Imperative for Businesses 32

 Machine Learning: Telecoms & IT

Machine Learning Applications - A Key Imperative for Businesses 33

 Machine Learning: Use Cases in Telecoms & IT

Primary Use
Use Case Description Company
Case

Telefonica has launched artificial intelligence solution Smart Notifications that utilizes machine
Customer learning algorithms to optimize the delivery of notifications for mobile users. Telefonica’s Smart
Mobile App
Notifications is an AI capability that third-party developers can embed in iOS and Android apps to
Experience Engagement
finesse consumer interaction. By monitoring multiple smartphone sensors, connectivity and activity
levels, enabled apps can figure out when the user is likely to be most receptive to an interaction.

Comcast is employing artificial intelligence and machine learning in a new VAS to protect all devices
on home Wi-Fi networks. The company rolled out Xfinity xFi Advanced Security to all of its markets.
Risk The service tracks and manages all Wi-Fi and Ethernet traffic in the home to protect all devices –
IoT Security not just laptops and tablets, but devices such as cameras, smart speakers, and smart thermostats,
Management too – that are connected to a Comcast Xfinity Advanced Gateway. The service uses artificial
intelligence and machine learning technology to monitor and analyze data traffic, and it
automatically blocks identified suspicious activity in real time.

“But with AI and ML, telcos can leverage current and historic Big Data such as customer usage, purchasing patterns, and
social links. And they can combine it with data from BSS, OSS, and ERP systems to create multi-dimensional and high-
granular insights into potential customer margins.”

Julie Stoughton, Head of Telecommunications Marketing & Communications, SAP

Machine Learning Applications - A Key Imperative for Businesses 34

 Machine Learning: Retail, Wholesale
& Foodservice

Machine Learning Applications - A Key Imperative for Businesses 35

 Machine Learning: Use Cases in Retail, Wholesale & Foodservice (1/3)

Primary Use
Use Case Description Company
Case

Procter & Gamble-owned Japanese cosmetics brand SK-II has debuted Future X Smart Store, a pop-
up beauty store powered by artificial intelligence, machine learning, smart sensors, internet of
Experiential things (IoT) devices, skin scans, smart sensors, and facial recognition technology. The concept store,
Retail located in Tokyo, offers consumers an immersive and engaging shopping experience by blending
physical and virtual world to create a “phygital” environment that let shoppers learn about their
skin in a personalized manner.

Customer
Experience
Mi9 Retail has introduced new artificial intelligence (AI) and prescriptive analytics enhancements to
its demand management solutions. The new updates featured include demand transference,
Omni-channel adaptive allocations, enhanced shape forecasting, and Monte Carlo simulation re-trend. They are
Experience designed to assist retailers in optimizing merchandise-planning effectiveness by automating their
processes. Mi9 Intelligence enables retailers to use advanced analytics and machine learning to
identify patterns and trends.

Costco’s bakery department is using machine learning to predict customer demand and minimize
unsold goods in its bakery division. The retailer has partnered with German-based software
Data Demand company SAP and deployed its SAP Leonardo solution. SAP Leonardo combines AI, machine
Management Forecasting learning, and advanced analytics into a single platform to solve specific business problems. The
Analytics project helped the retailer to save over $100 million across its 30 stores where the new pilot
& Analysis strategy was deployed. Machine learning helped Costco to analyze the internal data (ingredients,
baking process) and external data (sales, weather) to predict demand.

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 Machine Learning: Use Cases in Retail, Wholesale & Foodservice (2/3)

Primary Use
Use Case Description Company
Case

Socialbakers offers machine learning powered marketing software-as-a-service platform that let
brands to manage social media marketing. The platform enables clients to explore every aspect of
social media marketing, monitoring, analytics, and customer engagement for promoting their
Campaign business. Socialbakers social-media platform helps big brands to make data-driven informed
Management decisions related to stargazing investments in social media channels such as Facebook, Twitter,
LinkedIn, and Instagram. The AI-powered social media marketing platform analyzes customer
integrations across social media and helps enterprises to develop more effective content and
visualizations to attract customers.
Sales &
Marketing
Cosabella, an Italian luxury lingerie brand, has joined hands with Emarsys, a marketing cloud
company, to implement an artificial intelligence (AI) enabled marketing automation platform to
enhance customer engagement and sales conversion. Cosabella uses a marketing cloud that
Sales
integrates customer intelligence, personalization, predictive recommendations, and omni-channel
Acceleration
marketing. By combining Artificial intelligence with machine learning, the platform is able to
converts consumer information into improved understanding of their identity, and able to create a
personalized experiences.

Mujin has rolled out robot controllers, about the size of a briefcase and capable of automating
fulfillment centers and warehouses. The artificial intelligence-equipped robot controllers uses deep
learning algorithms and can minimize automation costs, employee training costs, and improve
Smart Smart overall productivity. The startup, spun out of Tokyo University, aims to equip industrial robots with
Automation Warehouses motion planning and computer vision technologies, making them capable of intelligence actions
without human intervention. Mujin has developed general-purpose intelligent robot controllers,
meaning they can be integrated with and directly control the robots made by different
manufacturers. Mujin plans to bring complete automation to logistics processes.

Machine Learning Applications - A Key Imperative for Businesses 37

 Machine Learning: Use Cases in Retail, Wholesale & Foodservice (3/3)

Primary Use
Use Case Description Company
Case

Fleat Network has launched a pilot project with restaurant Farm&Haus to test its artificial
intelligence and machine learning powered mobile retail vehicles (MRVs). The retail vehicles are
equipped with the startup’s patented technology StreetLogic that automates the order and
Smart Autonomous delivery process between retailers and customers. StreetLogic leverages retailer's customer
Automation Vehicles database to automatically seek on-demand orders, where the platform sends out personalized
digital promotions to customers based on their purchase histories using AI. Customers can connect
with any mobile storefront operating in their vicinity using a smartphone, where they can view the
inventory and place orders for curbside delivery.

Machine Learning Applications - A Key Imperative for Businesses 38

 Machine Learning: Pharmaceuticals
& Healthcare

Machine Learning Applications - A Key Imperative for Businesses 39

 Machine Learning: Use Cases in Pharmaceuticals & Healthcare (1/10)

Primary Use
Use Case Description Company
Case

Kaia Health develops scientifically-validated digital treatments for back pain and chronic obstructive
pulmonary disease. The app features a daily plan of physical exercises, relaxation techniques, and
medical education. The app leveraged machine learning and computer vision technologies, coupled
Digital
with inputs from medical experts, to create a home-based, cheaper and clinically-validated
Therapeutics
alternative to painkillers, delivered through a smartphone. Patent-pending motion tracking
technology can monitor users and provide real-time audio feedback on patients’ exercise
performance.

DeepRay uses ML technology to restore damaged or distorted images, and also work on live videos
to make them look a lot better than the human eye. The technology can create sharper and also a
Customer lot less altered photos from images that have actually been damaged or had components covered.
Personalization
Experience The training process includes six neural networks contending against each other in teams to invent
tough scenes and situations and later eliminate any type of distortion that could be present.
DeepRay can put again the goodness misplaced in photos.

BIOS health is integrating artificial intelligence, machine learning, and big data to develop a “neural
interface” approach for treating chronic medical conditions. The startup’s first product is an
Digital Medical
orthopedic implant known as Prosthetic Interface Device (PID). The orthopedic implant functions as
Devices
a pain-free plug and play device, enabling amputees to connect their body to a range of prostheses.
The PID can be described as a “USB port” for connecting bionic devices.

Machine Learning Applications - A Key Imperative for Businesses 40

 Machine Learning: Use Cases in Pharmaceuticals & Healthcare (2/10)

Primary Use
Use Case Description Company
Case

STYR Labs has launched a pregnancy companion, known as GYFT is available as a subscription
service, and comprises of trimester-specific or full term prenatal supplements, mindfulness
Women's Health educational app, machine learning based educational app, and a wearable for hydration alerts and
Apps motion tracking. The GYFT Digital Pendant, worn as a wristband or necklace, works in sync with the
mobile app and tracks the wearer’s nutrition and daily activities. Moreover, mothers can also share
ultrasound reports or baby’s first kick details with friends and other mothers as well.

HealthSignz has developed a machine learning based health intelligence engine (HIE) capable of
understanding and analyzing user’s medical records and offers a personalized health management
Customer Personalized plan. The startup’s health intelligence engine leverages artificial intelligence and machine learning
Healthcare to analyze individual user’s healthcare records (which includes laboratory tests, physician notes,
Experience Services and prescriptions) and comes up with apt solutions. The HIE recommends a structured plan for
yoga or medication, as part of lifestyle modification or doctor consultation based on the user’s
health condition.

HealthTap has launched an Artificial Intelligence-powered platform for digitizing healthcare triage.
Dr. A.I connects people looking for health information to a network of doctors who answer their
health questions. HealthTap’s Dr. A.I. contains both perspective and clinical expertise from doctors.
Patient-Provider Based on the user’s symptoms, the platform leverages advanced deep learning algorithms and
Education HealthTap’s repository of doctor knowledge and data to guide patients to the right level of doctor-
recommended care. The platform also connects the patient with a doctor for a live virtual consult,
schedules an in-person office visit and also directs patients to more urgent care based on
symptoms and characteristics.

Machine Learning Applications - A Key Imperative for Businesses 41

 Machine Learning: Use Cases in Pharmaceuticals & Healthcare (3/10)

Primary Use
Use Case Description Company
Case

Insilico Medicine develops Aging.AI, to get age and gender of user by entering results of blood test.
Customer It leverages deep neural networks, where blood test information needs to be filled and using
Lifestyle
machine learning, it would predict age and gender of person. This is a deep-learned predictor of
Experience Management
age made with a deep neural network trained on hundreds of thousands anonym zed human blood
tests.

SOPHiA GENETICS, aims to apply artificial intelligence solutions to DNA sequencing, to allow
healthcare practitioners make more informed diagnoses. The startup’s Sophia AI platform
leverages advances in genomics and AI technology to help doctors move towards data-driven and
Genome Data
personalized healthcare. The AI platform will initially focus on oncology, hereditary cancer,
Management
pediatrics, metabolic disorders, and cardiology. The startup’s Sophia AI platform, which combines
analytical techniques such as statistical inference, pattern recognition, and machine learning to
make decisions.
Data
Management
& Analysis
Blockchain-based artificial intelligence platform doc.ai has partnered with health benefits company
Anthem to launch end-to-end data trial on the blockchain. The companies plan to explore potential
Data applications of artificial intelligence in predicting vulnerability of people towards allergies. A team
Management & of advisors from Harvard Medical School will work closely with doc.ai to design a framework
Monitoring leveraging machine learning and predictive analytics for identifying allergies based on people’s age,
weight, height (phenome), exposure to pollution or weather (exposome), and their daily physical
activity (physiome).

Machine Learning Applications - A Key Imperative for Businesses 42

 Machine Learning: Use Cases in Pharmaceuticals & Healthcare (4/10)

Primary Use
Use Case Description Company
Case

Doctrin has partnered with primary care provider Capio Proximity Care to develop advance artificial
intelligence powered decision support tools for care providers to diagnose and treat patients.
Data Doctrin has created a digital tool for patients to summarize their own medical history. The medical
Decision
Management Support System
history of the patient is analyzed by the machine learning algorithms, which then aids care
providers with accurate treatment plans. The role of the AI system is to aid health professionals in
& Analysis providing accurate care to the patient at the right time, thereby decreasing the scope for any
medical errors.

RapidMiner has developed a software platform for data preparation, predictive modeling, and
machine learning to streamline various business processes such as market research and sales
Sales & Sales/Demand demand forecasting. RapidMiner’s ability to forecast future sales helps pharmaceutical companies
Marketing Forecasting to manufacture accurate volume of products and contract required storage facilities, thereby
minimizing wastage and saving costs. The platform uses AI and machine learning to analyze
multiple factors to predict the sales of upcoming months with accuracy.

IDx-DR has developed an artificial intelligence powered software platform capable of detecting
retinopathy in people from diabetes. IDx-DR is completely autonomous that do not require any
Smart Autonomous intervention form medical professionals. The AI platform has been developed in partnership
Automation Equipment between IBM, University of Iowa and the University of Arizona. Retinal images taken with Topcon
NW400 retinal camera are analyzed by IDx-DR’s machine learning powered algorithms and the
same are uploaded on to a cloud-based server.

Machine Learning Applications - A Key Imperative for Businesses 43

 Machine Learning: Use Cases in Pharmaceuticals & Healthcare (5/10)

Primary Use
Use Case Description Company
Case

A team of researchers from the Department of Radiology at the Massachusetts General Hospital
(MGH) has designed a platform capable of diagnosing and classifying brain hemorrhages using
Disease artificial intelligence (AI). The AI-powered tool can aid doctors in evaluating patients at hospital
Diagnostics & emergency departments, allowing for rapid identification of symptoms of brain hemorrhage and
Management application of correct treatment. Researchers have trained the machine learning algorithm by using
904 computed tomography images of heads of patients suffering from one of five hemorrhage
subtypes.

Imagen Technologies has received de novo clearance from the US Food and Drug Administration
for its new artificial intelligence tool OsteoDetect. The new AI tool helps physicians to detect and
Diagnostics & diagnose wrist fractures at a faster rate compared to existing diagnostic technologies. OsteoDetect
Orthopaedic
Care Screening
leverages machine learning algorithms to interpret 2-dimensional X-ray images for identifying distal
radial fractures. Post analysis, the software highlights the location of the fracture on x-rays, which
Management helps doctors to quickly spot and accurately diagnose the fractures. Physicians using OsteoDetect
can determine if a patient has a wrist fracture instantly and with better accuracy.

DIABNEXT has developed VIGICAP, a new diabetes AI that enables personalized metric analysis and
monitors medication intake to better manage pre-diabetes and diabetes. It is a combination of
smart sensors, machine learning and AI of diabetes management. The technology helps patients to
Patient Care
understand their health metrics and the impact of their daily decisions. VIGICAP automatically
Management
tracks the timing of pill intake and sends information to the DIABNEXT app. The solution combines
machine learning software with connected devices to collect seamlessly health metrics and drug
adherence to improve patient’s disease control and enhance the quality of life.

Machine Learning Applications - A Key Imperative for Businesses 44

 Machine Learning: Use Cases in Pharmaceuticals & Healthcare (6/10)

Primary Use
Use Case Description Company
Case

Motic, a China-based microscope manufacturing company in partnership with Global Good Fund
has developed an AI-powered microscope EasyScan GO that fastens the detection of malaria. It
uses artificial intelligence and deep learning technologies to automatically identify malarial
Pathology
parasites in patient’s blood sample. The EasyScan GO microscope uses deep learning software
Screening
combined with bright field microscope technology to automatically detect malarial parasites in
blood samples. The automated microscopes allow doctors and epidemiologists to compare results
across different geographical locations and time periods.

Infermedica is an artificial intelligence tool which helps diagnose patients. The platform acts like a
real doctor allowing patients to describe symptoms, probe additional information and recommend
Diagnostics & next actions such as visiting an appropriate physician. The information is deferred to clinical staff
Medical
Care Diagnosis
for triage and further diagnosis. The AI platform checks the symptoms of the patients and machine
learning algorithms improve the engine over time. Infermedica utilizes an extensive database which
Management agglomerates data from multiple sources The diagnosis tool is easily accessible via website, app,
chatbot, or API.

Lunit Inc. launches Data-driven Imaging Biomarker (DIB), AI-powered visual perception technology
which leverages deep learning technology applied with large-scale medical data. DIB lets the
Medical Imaging
machine define important diagnostic features by itself solely from large-scale data. This is possible
by employing feature-learning capability of deep convolutional neural network.

Machine Learning Applications - A Key Imperative for Businesses 45

 Machine Learning: Use Cases in Pharmaceuticals & Healthcare (7/10)

Primary Use
Use Case Description Company
Case

Bay Labs uses artificial intelligence in ultrasound for better cardiovascular imaging to treat heart
Cardiovascular diseases. It uses deep learning to get accurate ultrasound images of heart, detects diseases and
Screening improves treatment of heart diseases. The technology helps medical professionals of all skill levels
to perform and interpret high-quality echocardiography to treat patients.

IBM Machine Vision Technology promotes understanding of diabetic retinopathy (DR) through
Diagnostics & pathologies manifested in the retina. The technology identifies lesions such as micro-aneurysms
Ophthalmology
Care Screening
and hemorrhages to indicate damage to blood vessels on retina. It assesses the presence and
severity of the disease by combining deep learning and convolutional neutral networks (CNN) with
Management dictionary-based learning of DR specific pathologies.

IBM Blockchain launches Watson Oncology software to detect and treat cancer patients. Watson
Oncology works on patient's clinical data to identify, evaluate diseases and generate number of
Oncology treatments based on conditions of diseases. These software works on natural language, evaluate
Screening cases with evolving machine-learned models and rapidly process large volumes of data to detect
whether patient is suffering from cancer. Watson Oncology offers oncologists and people with
cancer individualized treatment options.

Machine Learning Applications - A Key Imperative for Businesses 46

 Machine Learning: Use Cases in Pharmaceuticals & Healthcare (8/10)

Primary Use
Use Case Description Company
Case

GNS Healthcare is a precision medicine company that uses machine learning and AI technologies to
identify personalized treatments based on patient’s medical history and diagnosis. The company’s
Diagnostics & REFS (Reverse Engineering & Forward Simulation) platform uses machine learning and stimulation
Personalized
Care Medication
techniques to convert huge volumes of patients’ data from disparate sources into computer models
for developing personalized drug delivery and care pathways. The platform stimulates a range of
Management healthcare interventions such as drugs, medical devices, care management programs, and medical
procedures in the computer models based on patient-to-patient approach.

Merck has been granted a patent by the United States Patent and Trademark Office (USPTO) for
developing ‘crypto-objects’, powered by artificial intelligence and blockchain that can be used to
Supply Chain
secure pharmaceutical supply chains. The patented system uses machine learning techniques to
Optimization
link physical objects to blockchain through unique identifiers, known as ‘fingerprints’. A range of
features can be used as a fingerprint such as chemical, DNA or image patterns.

Process
Optimization

Western Provident Association Limited (WPA) has launches DELOS, an autonomous operating
Decision
system for improved decision making by healthcare insurers. The system uses machine learning and
Support System
artificial intelligence for automating insurance business.

Machine Learning Applications - A Key Imperative for Businesses 47

 Machine Learning: Use Cases in Pharmaceuticals & Healthcare (9/10)

Primary Use
Use Case Description Company
Case

Nuritas has partnered with Pharmavite to develop and commercialize bioactive peptide networks
for the dietary supplement market. Under the partnership, Nuritas will leverage artificial
intelligence, machine learning and DNA analysis technologies to identify and validate bioactive
Bioactivity
peptide ingredients. Nuritas’ ML-platform creates a map that identifies peptides ten times faster
Prediction
with accuracy rates that are far better than traditional discovery methods. The tech-enabled
approach minimizes the time taken from concept to market of bioactive peptide ingredients to less
than three years.

Novartis has partnered with the University of Oxford’s Big Data Institute (BDI) to boost drug
development using advanced analytics and artificial intelligence. Under the partnership, the
Product organizations plan to analyze, combine and interpret datasets to identify markers that allow early
Drug Discovery
Discovery & & Development
prediction of patient responses to therapies for inflammatory diseases such as psoriasis. The
prediction of patient responses to medicines is expected to be enabled through BDI’s statistical
Development machine learning technology and data analysis, along with Novartis’ clinical specialism and trial
data.

Researchers at Georgia Institute of Technology have developed an open-source, machine learning-

powered decision support tool for identifying first-line chemotherapy drugs to treat cancer. The
Clinical Decision tool helps clinicians choose drugs that have the potential to effectively attack cancer cells. After
Making analyzing the data, the tool generated a chart comparing the potential each of each drug on various
cancer types. In a clinical setting, doctors can use the comparative chart, coupled with patient
health records to identify the most suitable chemotherapy drugs for the patient.

Machine Learning Applications - A Key Imperative for Businesses 48

 Machine Learning: Use Cases in Pharmaceuticals & Healthcare (10/10)

Primary Use
Use Case Description Company
Case

Bayer and Merck receives FDA nod for CTEPH pattern recognition AI software to detect chronic
thromboembolic pulmonary hypertension (CTEPH) signs in computed tomography pulmonary
Biometric angiography (CTPA) scans. The CTEPH detection software uses deep-learning for CTEPH pattern
Security Systems recognition. The software has been designed to process image data from cardiovascular, lung
perfusion, and pulmonary vessel analysis in conjunction with the patient’s pulmonary embolism
history.

Risk
Management
CrossChx along with RightPatient has entered into partnership enabling CrossChx customers to
leverage RightPatient’s biometric patient identification service and photo biometrics capabilities.
CrossChx provides AI using global identity resolution and machine learning to automate tasks and
Identity
operational workflows in an enterprise. The customers can easily migrate to a biometric solution
Management
that multiplies their return, while leveraging CrossChx solutions for patient check-in and AI. The
service also publishes the patient photos throughout provider ecosystems and is utilized by dozens
of health systems.

Machine Learning Applications - A Key Imperative for Businesses 49

 Machine Learning: Other/Cross
Verticals

Machine Learning Applications - A Key Imperative for Businesses 50

 Machine Learning: Use Cases in Other/Cross Verticals (1/5)

Primary Use
Use Case Description Company
Case

YourIKA combines artificial intelligence and instant messaging to provide real-time math tutoring.
When students need help with a problem they can snap a photo of the problem and send it to
YourIKA site. YourIKA's software uses all areas of AI such as machine learning, deep learning, neural
Real-Time
networks, and natural language processing to provide real-time help to students. The platform
Tutoring
separates the AI system into two parts – one for math content and the other for natural language
processing, which is complex and difficult. The software also prompts a human tutor to get
involved, if required.

Customer
Experience
DigitalGenius Inc launches Human + AI, a customer service platform. This platform provides a
seamless combination of human and machine learning intelligence to deliver on increasing
Customer customer expectations. It allows the machine to do what it does best, saving valuable time for
Journey human agents to create genuine experiences for customers across multiple channels. These
Mapping channels include email, social media, mobile messaging or live chat. When a new message comes in
through these channels, the platform suggests the best answer to the agent. The answer will be
automated if the prediction falls above a certain confidence level.

D-Wave Systems has launched the Quadrant business unit for providing machine learning services
Data to developers across a wide variety of sectors, helping them to build advanced deep learning
Advanced Data models. Quadrant leverages semi-supervised algorithms to jointly model inputs and outputs,
Management Modelling enabling discriminative learning to produce accurate results on deep neural networks without using
& Analysis vast amounts of data. D-Wave’s Quadrant solves the issue by combining deep neural networks with
probabilistic graphical models to generate high accuracy results with minimal data.

Machine Learning Applications - A Key Imperative for Businesses 51

 Machine Learning: Use Cases in Other/Cross Verticals (2/5)

Primary Use
Use Case Description Company
Case

CrowdAI uses deep learning technology to analyze satellite images and detect objects like roads
and buildings. The company creates its own custom web-based annotation tools to generate
Data training data for their deep learning models, which are used by both internal and offshore
Satellite Imagery
Management Analytics
annotators. CrowdAI is building smarter image recognition by working with satellite companies like
Digital Globe and Planet Labs to sell their analytics to governments and commercial customers. The
& Analysis company combines machine learning, computer vision and human intelligence to maximize value
for self-driving car, automated drone and satellite image companies.

Spotad is helping brand agencies and corporate marketing officers to optimize mobile advertising
buying with artificial intelligence for improving customer engagement. The startup plans to launch
Real-Time
a real-time demand side platform (DSP) that integrates client data with machine learning
Dynamic
algorithms. Spotad has developed the platform in partnership with LKQD, Cedato, StreamRail, and
Marketing
SpotExchange for streamlining mobile-based programmatic ad buying. Spotad is self-learning
artificial intelligence powered mobile ad technology that improves over time with the audience.

Sales &
Marketing
YellowHead, an Israeli startup has launched Alison, a machine learning technology that predicts
mobile advertising campaigns. The company helps mobile app and game developers to get better
Digital results from ads. It specializes in paid user acquisition campaigns, app store optimization, and
Advertising search engine optimization. It has added Alison to use machine learning to predict a campaign’s
performance in the hopes of uncovering more insights for brands and wasting less advertising
money.

Machine Learning Applications - A Key Imperative for Businesses 52

 Machine Learning: Use Cases in Other/Cross Verticals (3/5)

Primary Use
Use Case Description Company
Case

Appier launches Appier’s CrossX AI, a machine learning platform which provides cross-screen
Sales & marketing solutions for business organizations. Appier CrossX Programmatic Platform identifies and
Audience
predicts best customer profiles on basis of behavior, browsing habits, and interests in different
Marketing Prospecting
gadgets. CrossX AI also analyzes and models users’ cross screen behavior, and target new customer
based on data captured of old customers.

Flexciton has developed an artificial intelligence (AI)-powered machine learning solution to

streamline the way manufacturers plan and schedule their production lines. The AI platform helps
Smart clients to make decisions in real-time and optimize their multi-step production lines. Flexciton’s
Automated
artificial intelligence solution captures the facility’s data in real-time (from ERP database) and then
Automation Assembly Line
comprehends precisely every operation or process running in the factory. The AI-powered process
optimization helps manufacturers to increase production and customer satisfaction as well as
reduce maintenance, inventory levels, energy costs, and wastage.

GE collaborated with Tamr to accelerate its digital transformation by leveraging AI and machine
learning supplemented by the power of Big Data. The first agenda of Tamr is to fetch GE with data
Process Business Process integration from over 270 software systems that GE uses across its various business processes. This
Optimization Optimization data will then be used for more effective machine learning-fueled applications and analytics. With
the help of Tamr, GE could optimize sourcing strategies, renegotiate contract terms, identify cross-
selling opportunities, and reduce total landed cost of products.

Machine Learning Applications - A Key Imperative for Businesses 53

 Machine Learning: Use Cases in Other/Cross Verticals (4/5)

Primary Use
Use Case Description Company
Case

Squirro, an advanced context intelligence and insights solution provider, has announced the launch
of its new platform TRINITY, an advanced technology that places Artificial Intelligence (AI) and
Process Machine Learning (ML) right at the heart of the enterprise. Squirro is also launching a range of new
Enterprise
features all based on TRINITY – Smart Filtering, Graph Search and Trend Detection – that will
Optimization Applications
enable organizations to drive more revenue by extracting vastly improved insight from their
structured and unstructured customer data and benefit from contextual and intuitive enterprise
search.

Nvidia has created a video game graphics demo using artificial intelligence. The company leveraged
AI to generate graphics that can be integrated into traditional video games. Nvidia combines
traditional video game engine with AI-generated visual graphics which results in a hybrid graphics
Graphic
system. It is built upon various methods, including pix2pix (an open source system) and deploys
Designing
machine learning and neural network called generative adversarial network (GAN) to render the
video content. Machine learning generates real-time graphics for each object using this
environment as a framework.
Product
Discovery &
Development
Graphcore, an AI chip developer to launch Colossus-IPU Chip. The chip includes Intelligence
Processing Unit (IPU) accelerators, which along with Poplar software framework, provides a fast
Semiconductor and flexible platform for machine intelligence applications. The new type of processors for Artificial
Manufacturing Intelligence (AI) and machine learning lowers AI costs in the data center and cloud, and improves
performance and efficiencies. The platform optimizes processes of learning, judgment, prediction,
and inference.

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 Machine Learning: Use Cases in Other/Cross Verticals (5/5)

Primary Use
Use Case Description Company
Case

Unilever has partnered with Pymetrics, an artificial intelligence (AI) recruitment specialist, to create
an online platform for recruiting and training thousands of employees. The AI-powered tool can
help screen and assess people who apply for jobs with Unilever and also help them adjust to their
Simulations &
new role and positions. Firstly, candidates play a selection of games that test their aptitude, logic,
Training
and reasoning and risk factor. The machine learning algorithm then measures their suitability for
the role they have applied, by matching their profiles against those of previously successful
employees.

Risk
Management

Relayr, an Enterprise Internet-of-Things (IoT) platform provider, uses Neokami applications for
Threat securing IoT deployments. The product integrates security, machine learning, and artificial
Detection & intelligence capabilities into relayr product stack. It provides cloud data sensitivity management by
Monitoring identifying and locating sensitive documents, stored inappropriately in the cloud. Neokami
products also feature AI for social media monitoring and image analysis.

“We are now solving problems with machine learning and artificial intelligence that were in the realm of science fiction for
the last several decades. And natural language understanding, machine vision problems, it really is an amazing
renaissance.”

Jeff Bezos, CEO, Amazon

Machine Learning Applications - A Key Imperative for Businesses 55

 Machine Learning: Future Outlook
“Artificial intelligence will reach human levels by around 2029. Follow that out further to, say, 2045, we will have
multiplied the intelligence, the human biological machine intelligence of our civilization a billion-fold.”
- Ray Kurzweil, American author & computer scientist

ML is the next step following the implementation of sophisticated big data &
analytics (BDA) approaches, and can unlock large volumes of data if it can be
accessed in an automated way in real-time without any human effort.

It is expected that by 2020, small and medium-sized enterprises without data

and computer science skills would be able to embed machine learning into
their apps and services.

The success of any AI engine ultimately rests on two critical components: the
chipsets that process the data and run the simulation, and the artificial neural
networks that simulate the learning process and are implemented using the
hardware.
According to a poll of AI experts around the world conducted by Vincent
Müller and Nick Bostrom of Oxford University in 2014, by 2040 there is a 50
percent chance that full ‘human-level’ AI would be achieved. By 2075, the
probability that full ‘human-level’ AI would be achieved climbs to 90 percent.
Moreover, 30 years after full AI has been reached, the experts predict the
arrival of ‘super-intelligent’ AI systems (a super-intelligence is defined by
Bostrom as “any intellect that greatly exceeds the cognitive performance of
humans in virtually all domains of interest”).

Machine Learning Applications - A Key Imperative for Businesses 56

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