Legal Tech Website Checklist

+ The first phrase has the biggest impact on the reader. Create one phrase that
communicates what your company does and highlight that as the first thing on
your website. Your first line should tell me what you do. That's it.

Most websites: "We're revolutionizing how the law works"

Wait. How?

+ First phrase formula: Problem you’re solving (the reason the company exists)
+ How you’re solving it (highlight feature) + Who you’re solving it for (target
audience). Play around.

+ Give readers a reason to stay on the website:

- Book a demo
- Read this interesting case study
- Book a 7-day free trial
- Answer FAQs
- Webinars
- Free Resources
- Ask us anything portal

+ Don’t ask for too much: Sign up for our crazy newsletter that’ll blow your
mind - No. That shouldn't be the first thing someone sees on your website.

+ Give the readers something. Then do the asking. They’re more likely to give
in. Create an obligation. Human psychology. Play right.
+ Have something unique about your company. Convey that throughout the
website copy. (Even if those are some unlaughable jokes). More eyeballs on the
same stuff → brand association. Win.

+ Bring relatability into the game. Higher relatability → higher brand

association → chances of agreeing to more “asks.”

+ Your website is NOT for everyone. Speak to your target audience. Period.

+ Create an interactive experience. Use infographics and videos.

+ Show how your tool/ product works. Display screenshots from within the
tool.

+ Make it easy for them to contact you. Why make it hard to make sales?

+ Don’t stuff too much information in one section of the page.

+ Display trust using big client names you’ve worked with.

+ List down all the features in detail, how users can navigate them and why that
feature is important in solving their problems.

+ Include links to content magnets within the first page: Reports, case studies,
eBooks, Blogs, Videos, Podcasts - whatever you’ve got.

+ Share your (authentic) story.

+ Add testimonials - not just the way you receive them - tweak them to make
them snappier.

+ Use questions.
+ Use numbers.

+ All your use cases. (In detail)

+ Every single segment of the website is an opportunity to promote yourself. If

you don’t, who will? Take the guilt out of the copy.

+ Promote yourself but SPEAK to your TA. Their problems. Their challenges.
Their day-to-day life. Their annoyances. Their lifestyle. Their mindset.

+ No one cares about what your company does. They only care about what you
can do for them. Let that sink in. (Most companies forget this when writing
their copy)

+ Communicate your uniqueness fast. Don’t wait till the end of the website.
Don’t talk about something you’re proud of somewhere deep within your
website that no one can find.

~ All in all, do this ~

~ Figure out who you’re trying to help and talk to them

~ Make users realize they have a problem
~ Tell them the importance of solving that problem
~ Present your solution
~ Show them how your product solves every aspect of their problem
~ Show them why it’s the BEST for them
~ Answer all of their questions
~ Tell them what to do next