Product Management

PM Cases Workbook
 PM CaseLocked Workshop
User Acquisition
How can WAZIRX increase acquisition via
customer referrals?

The Current model is

if YOU REFER SOMEONE ELSE,
YOU BOTH GET $50 EACH.

Who are the users? What are their user goals? What is the business?
What are the business goals?

What are the use cases and user journeys you can think of for this
problem statement?
 PM CaseLocked Workshop
User Acquisition
What is the pre and post-solution analysis? What is the value you want to
create for your users?

How do you plan to solve this? New features or improvement in existing ones?

How will you understand that you have solved the problem?
(Post solution analytics)
 PM CaseLocked Workshop
Customer Journey Mapping
Design the delivery rider app used by the
swiggy delivery agents to fulfill the orders.

Talk about
- goals
- use cases
- user journey
- low fidelity wireframes

Who are the users? What are their user goals? What is the business?
What are the business goals?

What are the use cases and user journeys you can think of for this
problem statement?
 PM CaseLocked Workshop
Customer Journey Mapping
What is the pre and post-solution analysis? What is the value you want to
create for your users?

How do you plan to solve this? New features or improvement in existing ones?

How will you understand that you have solved the problem?
(Post solution analytics)
 PM CaseLocked Workshop
Product Analytics
How will you measure whatsapp's Success
for semi-urban and Rural segment of india

Talk About
-User Persona
-success metrics

Who are the users? What are their user goals? What is the business?
What are the business goals?

What are the use cases and user journeys you can think of for this
problem statement?
 PM CaseLocked Workshop
Product Analytics
What is the pre and post-solution analysis? What is the value you want to
create for your users?

How do you plan to solve this? New features or improvement in existing ones?

How will you understand that you have solved the problem?
(Post solution analytics)
 PM CaseLocked Workshop
User Retention
How can CRED be more relevant and create
stickiness for users paying for a single card
on cred?

Who are the users? What are their user goals? What is the business?
What are the business goals?

What are the use cases and user journeys you can think of for this
problem statement?
 PM CaseLocked Workshop
User Retention
What is the pre and post-solution analysis? What is the value you want to
create for your users?

How do you plan to solve this? New features or improvement in existing ones?

How will you understand that you have solved the problem?
(Post solution analytics)
 PM CaseLocked Workshop
User Retention
Pick any mobile app
Talk About
- Increasing monetizing over & ABove the current
sfeatures by 10%
- Increase the DUU

Who are the users? What are their user goals? What is the business?
What are the business goals?

What are the use cases and user journeys you can think of for this
problem statement?
 PM CaseLocked Workshop
User Retention
What is the pre and post-solution analysis? What is the value you want to
create for your users?

How do you plan to solve this? New features or improvement in existing ones?

How will you understand that you have solved the problem?
(Post solution analytics)
 PM CaseLocked Workshop
User Engagement
Linkedin wants to eat Facebook, WhatsApp,
Instagram & Twitter's lunch to get people to
spend more time on LinkedIn and have a higher
engagement there.

Who are the users? What are their user goals? What is the business?
What are the business goals?

What are the use cases and user journeys you can think of for this
problem statement?
 PM CaseLocked Workshop
User Engagement
What is the pre and post-solution analysis? What is the value you want to
create for your users?

How do you plan to solve this? New features or improvement in existing ones?

How will you understand that you have solved the problem?
(Post solution analytics)
 PM CaseLocked Workshop
Product Operations

Naman has recently started “Burger Ching” at

a one-time setup cost of 50 Lacs. He has rented
a facility of around 500 sq. yards that costs
him Rs. 1 Lac per month. He has hired you as Lead
– Operations to help him solve the following:

Which production method will you recommend Naman in this case?

Analyse the process and identify buffering, blocking, starving and bottleneck.
 PM CaseLocked Workshop
Product Operations
How can you optimize the flow from the point customer enters the restaurant till the
point he/she gets the burger flow and reduce the waiting time of a customer?

Determine the best facility layout for this project to maximize flow and
minimize cost (assume the cost of all the flows is same).

Design a quality control and TQM model for this project.

 PM CaseLocked Workshop
Product Strategy
You are working as Head of Marketing at
Kingfisher airlines. HOW WILL YOU REWORK ON
THE ENTIRE BUSINESS STRATEGY AND LAUNCH
Kingfisher 2.0?

What are the gaps in the current marketing strategy? How will you identify and
improve the same?

Who are the users for your airlines? Who could be the potential users? Who
should you finally decide to target?
 PM CaseLocked Workshop
Product Strategy
How will you improve user experience of your new product 2.0?

How will you compete with your competitors? What is going to be your USP?

How will you define the GTM and pricing strategy?

 PM CaseLocked Workshop
Product Strategy
How would you design a better system for
finding a doctor? What solutions would you
take to accomplish your goals? What
features would you launch with a new
product and how would you get the data?
What makes this product better than the
others in the market today? What is the long-
term vision of this product?
MBAtrek Private Limited
414 (4th Floor), Suncity Business Tower, Golf
Course Road, Sector-54, Gurugram – 122003

Contact: +91 9821948334/5, +91 9311432447/8