GUEST LECTURE || Niswey

IIFT will be hosting Mr. Abhinav Sahai - Co-founder& COO, Niswey as a part of
ASCEND, the Leadership Talk Series

Profile -
https://www.linkedin.com/in/abhinavsahai/

Topic : How the global pandemic has ensured Marketers can't survive without martech

Attendees for the session - Sections A,D.

Timing- Thursday, 25th August, 6:30 PM
Meeting Link: Will be shared closer to the GL.
Dress Code - Full Formals

Note:
a) Please use ASCEND background
b) There will be a Q&A section. Kindly be prepared with relevant questions and
participate in large numbers
________________________
https://www.hubspot.com/inbound-marketing
https://go.forrester.com/blogs/b2b-martech-in-covid-times/
https://techcrunch.com/2020/06/25/5-vcs-agree-the-pandemic-has-reshaped-adtech-and-
martech/

tools that focus on accelerating and improving conversions on existing

opportunities - such as tools for personalization.

Beside personalized mails, how email marketing, being one of the old school of
digital marketing,

So do you think email marketing, being one of the old school of digital marketing
would be able to keep up with the

While digitial marketing often focuses on reaching customers with increasing

conersa
_________

It seems marketing is giving more personalised experience to customers. So in B2C

space,
do you think email marketing, even though being one of the central components of
digital marketing, is lagging behind other channels due to technical restrictions
in the area of interactivity?

______
https://www.artegic.com/blog/interactive-email-marketing-rare-but-attention-
grabbing/
https://www.wordstream.com/blog/ws/2021/03/26/digital-marketing-trends-2021
https://www.forbes.com/sites/forbescommunicationscouncil/2018/12/12/what-we-can-
learn-from-email-marketings-40-year-evolution/?sh=75bdc8354397
https://www.campaignmonitor.com/blog/email-marketing/why-email-should-be-
cornerstone-for-digital-marketing-strategy/
https://www.marketingevolution.com/marketing-essentials/what-is-a-digital-
marketing-platform-marketing-evolution