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    sajal dixit
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    This document discusses how BOAT became a leading audio products brand in India. It outlines BOAT's goals of providing affordable, durable, and fashionable audio accessories. It notes that BOAT emerged as the market leader in India's TWS device market in 2021, capturing over two-fifths of shipments. The document also describes BOAT's marketing strategies, including influencer marketing, celebrity endorsements, and hashtag campaigns on social media.

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    This document discusses how BOAT became a leading audio products brand in India. It outlines BOAT's goals of providing affordable, durable, and fashionable audio accessories. It notes that BOAT emerged as the market leader in India's TWS device market in 2021, capturing over two-fifths of shipments. The document also describes BOAT's marketing strategies, including influencer marketing, celebrity endorsements, and hashtag campaigns on social media.

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    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views12 pages

    1boat (Presentation)

    Uploaded by

    sajal dixit
    This document discusses how BOAT became a leading audio products brand in India. It outlines BOAT's goals of providing affordable, durable, and fashionable audio accessories. It notes that BOAT emerged as the market leader in India's TWS device market in 2021, capturing over two-fifths of shipments. The document also describes BOAT's marketing strategies, including influencer marketing, celebrity endorsements, and hashtag campaigns on social media.

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    © All Rights Reserved
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    of 12

    WHAT MAKES THE BOAT FLOAT

    NAME- ADITYA SINGH BUNDELA


    ROLL NO-TM2221323
    RIVER-MANDAKNI
    INTRODUCTION
    •boAt is a leading consumer electronics brand
    founded by Sameer Mehta and Aman Gupta. With
    keeping in mind these three goals, the brand to
    bring: affordable, durable and fashionable audio
    products and accessories to the millennials.
    PRODUCT LINE
    India’s TWS Leader
    •The Indian truly wireless stereo (TWS) device
    market registered record sales of 20.3 million
    units in 2021, growing 74.7% over the previous
    year. boAt emerged as the market leader
    capturing over two-fifths of the shipments.
    Understanding of
    Untouched
    Audience
    SUCCESS STORY OF BOAT
    Marketing Strategies
    Influencer marketing Hashtag Marketing with Unique
    hashtags
    boAt left no stone left unturned Celebrity Endorsement
    regarding influencing people with -#whatfloatsyourboat
    influencer marketing. boAt has not Many cricketers like Shikhar Dhawan, -#levelupwithboat
    struck the deal only with influencers Hardik Pandya, KL Rahul, and -#raisethebar
    but also with celebrity Shreyas Iyer have long been These are just some of the hashtags
    endorsements, cricketers, content endorsing their products.  that have made the rounds on social
    creators, and even, stylists. media platforms. Making the
    audience chime in on the
    conversation.
    Conclusion
    1. HOW TO STAND TALL IN THE ALREADY
    OVERCROWDED MARKET.
    2. CELEBRITY ENDORSEMENTS MIGHT
    LOOK LIKE CASH GONE IN THE DRAIN
    BUT CAN WORK WONDERS.
    3. BUILDING ASPIRATION VALUE
    4. BUILDING A QUALITY PRODUCT.
    5. STRATEGIC COLLABORATION
    REFERENCES

    https://www.businesstoday.in/latest/economy-politic
    s/story/delhi-based-boat-emerges-no-1-player-in-indi
    an-audio-products-market-297760-2021-06-08
    https://www.analyticssteps.com/blogs/success-story-
    boat
    https://golden.com/wiki/BoAt_(company)-9MR3
    Thank You

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