A Project Report On

“E-Commerce/Social Media Platform For Product Engagement”

Submitted in partial fulfillment of the requirement for
the award of

POST GRADUATE DIPLOMA IN MANAGEMET

From
NARAYANA BUSINESS SCHOOL, AHMEDABAD
Subject ;E- Commerce
Component :(CEC/Internal)

Submitted By
NAME : Mohit Mistry
CLASS : PGDM Alpha
ROLL NO : 2020-189
TRISEM 5

Under The Guidance Of

NAME : Prof Shivani Shah
DESIGNATION : Assistant Professor
 BoAt

BoAt is an Indian based consumer electronics brand established in 2015 that markets
earphones, headphones stereos, travel chargers and premium rugged cables. Imagine
Marketing Services Private Limited, which does business as BoAt, was incorporated in
November 2013 by co-founders.

Products and brands

BoAt designs and markets a variety of audio-focused consumer electronics, including

wireless earbuds, wired headphones, wireless speakers, home audio equipment, smart
watches, and an assortment of mobile phone accessories.

• The top competitors of the Boat are Gonoise, Mivi and Skullcandy.
boAt transforms social media platforms into launch pad to honour creative talents from
Across india.

Brand Recognition of BoAt through Social Media Platforms:

boAt announced its ambitions to begin manufacturing of audio products in India this
Republic Day. To celebrate the milestone, the brand has launched its latest ad campaign
Rock’In India, which appeals to the progressive mindset of India’s youth by transforming
their own social platforms into a launch pad to honour unique creative talents coming from
India.

BoAt calls its brand influencers "BoAtheads." Its brand influencers include Indian singers
like Neha Kakkar and rapper Naved Shaikh (also known as Naezy), as well as athletes like
cricketers Hardik Pandya and Shreyas Iyer, among others.
The company has done brand tie-ins with sports franchises like cricket teams Chennai Super
Kings and the Mumbai Indians. Additionally, BoAt has co-branded its audio devices with
music events like Sunburn Festival and other large-scale events like the Lakmé Fashion
Week.
Emphasising on the thought process and the idea behind the initiative, Sonia Khurana, COO
– Digitas India added: “Spirit-sappers swarm the internet in these times. boAt’s TRebel, the
new feisty collection for women, provided the perfect backdrop to highlight the spirit that
makes up boatheads – to not be mute but to stand-up, have a voice, and push back in style.

boAt, a leading lifestyle audio-wear brand, believes it’s time to go beyond the ‘women-can-
run the-show’ conversations and enable women to explore more, celebrate their individuality,
and live unrestrained. Drawing strength from its brand values, boAt is celebrating the rebel
within a woman and has come up with a new collection of audio products for them. There’s a
shift from women being told what to do, to them writing their own rules, it said.