Maithili Ambavane

(Black Book Cover Page)
A PROJECT REPORT ON
Design, Implementation and Execution of Digital Marketing Strategies and Online

Engagements Strategies at Music Mode, Mumbai
SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF
MASTER OF MANAGEMENT STUDIES (MMS)
(UNDER UNIVERSITY OF MUMBAI)
SUBMITTED BY:
MAITHILI SUDHIR AMBAVANE
ROLL NO: 007
BATCH: 2022-24
UNDER THE GUIDANCE OF
PROF. Dr. Manmeet Barve
MET’s INSTITUTE OF MANAGEMENT

BHUJBAL KNWOLEDGE CITY,
BANDRA RECLAMATION, BANDRA, MUMBAI - 400 050
i
A PROJECT REPORT ON
DESIGN, IMPLEMENTATION AND EXECUTION OF DIGITAL

MARKETING STRATEGIES AND ONLINE ENGAGEMENTS STRATEGIES AT
MUSIC MODE, MUMBAI
SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF
MASTER OF MANAGEMENT STUDIES (MMS)
(UNDER UNIVERSITY OF MUMBAI)
SUBMITTED BY:
ROLL NO: 007
MARKETING
BATCH: 2022-24
MET’s INSTITUTE OF MANAGEMENT BHUJBAL KNWOLEDGE CITY,

BANDRA RECLAMATION, BANDRA, MUMBAI - 400 050
ACADEMIC YEAR 2022-24
ii
SUMMER INTERNSHIP REPORT
A PROJECT REPORT ON SUMMER INTERNSHIP
AT MUSIC MODE
PROJECT TITLE:
DESIGN, IMPLEMENTATION AND EXECUTION OF DIGITAL MARKETING

STRATEGIES AND ONLINE ENGAGEMENTS STRATEGIES AT MUSIC
MODE, MUMBAI
BY
ROLL NO: 007
MARKETING
BATCH: 2022-24
iii
CERTIFICATE
This is to certify that Project titled Design, Implementation and Execution of Digital
Marketing Strategies and Online Engagements Strategies At Music Mode, Mumbai is
successfully completed by Maithili Sudhir Ambavane during the II semester, in partial
fulfilment of the Master’s Degree of Management studies recognized by the University of
Mumbai for the academic year of 2022- 24. Bearing Roll No. 007 in the II semester of
academic year of 2022-24.
This project work is original and was not submitted earlier for any award of any degree/
diploma or associated with any other institution /university.
Name: Prof. Dr. Manmeet Barve (Signature of Guide)
Date:
iv
DECLARATION
I hereby declare that this Project report submitted by me to the University of Mumbai is a
bonafide work undertaken by me and it is not submitted to any other University or Institution
for the award of any degree/ diploma/ certificate or published any time before.
Name: Maithili Sudhir Ambavane (Signature of Student)
Date:
v
ACKNOWLEDGEMENT
I wish to offer my thanks to the company ‘Music Mode’ for giving me a chance to be a part
of their regarded association and upgrade my insights by conceding authorization to do
summer internship under their direction.
I truly say thanks to Mrs. Merlin Dsouza, Director who was genuine wellspring of help
and furthermore I accept this open door to thank my colleagues.
I express my gratitude to my guide Dr. Manmeet Barve, Professor for giving his timely
inputs and suggestions throughout my summer internship which has contributed immensely
to the making of this report.
I likewise thank Dr. Swati Lodha, Director, Dr. Nitin Kulkarni, Course Coordinator for their
help. An exceptional on account of our Placement Department for their help and guidance
and providing me the opportunity to embark on this project.
I would like to thank every one of them with whom I collaborated. Their due participation
and inspiration made the finish of this internship effective.
Regards,
Maithili Ambavane
Date:
Place: Mumbai
vi
CERTIFICATE FROM COMPANY
vii
TABLE OF CONTENTS
Sr. No. Contents Page No.
Title Page
Certificate iv
Declaration v
Acknowledgment vi
Company Certificate vii
Table of Content viii
Table of Figures ix
1. Introduction 1
2. Need & Justification of the Project 8
3. Objectives of the Project 9
4. Company Background & Information 10
5. Data Analysis 24
6. Process & Procedure 31
7. Problem Framing & Problem Analysis 39
8. Suggestions & Recommendations 45
9. Conclusions 49
10. Bibliography 51
11. Appendix 52
viii
LIST OF FIGURES
Sr. No. Contents Page No.
1. Fig. 1.1 Revenue Distribution Analysis of the Indian Music 6

Industry by Segment
2. Fig. 4.1 Value of the music industry in India from 2007 to 2022, 18
(in billion Indian rupees)
3. Fig 5.1 Music Event Market by Type 25
4. Fig 5.2 Music Event Market by Revenue Source 26
5. Fig 5.3 Music Event Market by Genre 26
6. Fig 5.4 Music Event Market by Age Group 27
7. Fig 5.5 Music Event Market by Gender 28
8. Fig 5.6 Internet users in India, 2000-2018, Million people 29
9. Fig 6.1 Content Calendar 34
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Topic: Design, Implementation and Execution of Digital Marketing Strategies and Online Engagements Strategies
1.Introduction
In today's dynamic digital landscape, the power of effective online engagement and digital
marketing strategies cannot be overstated. This report delves into the design,
implementation, and execution of these vital strategies for Music Mode Studio, a prominent
establishment in the vibrant music scene of Mumbai, India. Music Mode Studio, which
serves as a creative hub for musical talent, is home to the two unique but equally outstanding
bands Soul Yatra and Filmytronix. As a digital marketing assistant, it is my goal to steer
them in the direction of improving their online visibility and amplifying their voices. This
research examines the complicated process of enhancing brand recognition, boosting brand
engagement, and proactively interacting with our target market through cutting-edge digital
marketing strategies.
1.1 Brand Awareness:
Over the years, Music Mode Studio in Mumbai has earned a reputation for producing music
of the highest calibre. However, in this digital age, it is crucial to make sure that this legacy
resonates not only with the neighborhood but also with the entire internet. The goal of
effective digital marketing techniques is to increase and broaden brand recognition. By
constructing gripping stories, revealing behind-the-scenes details, and showing musical
prowess. The goal of Music Mode Studio is to become a well-known and significant player
in the music business.
Brand awareness is a marketing word that describes how well consumers can identify and
recall a specific brand, business, and its goods and services. It displays the degree of
familiarity and recognition a brand has with its intended market. Businesses benefit from
strong brand recognition because it can boost customer loyalty, consideration, and trust.
Creating brand recognition through digital marketing is a systematic way to establish

company's presence and identity online. It entails utilizing a variety of digital platforms and
strategies to raise brand awareness and familiarity among the target audience. Brand
awareness can be attained through digital marketing in the following ways:
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1. Social media marketing: Facebook, Instagram, Twitter, and LinkedIn are all effective
social media sites for spreading brand awareness. To attract potential customers, it is
necessary to produce and distribute interesting content, engage with the audience,
and launch targeted advertising campaigns.
2. Content marketing: Content marketing entails producing worthwhile and pertinent
information that appeals to target audience, such as blog posts, videos, infographics,
and podcasts. The brand can become recognized as a leader in the sector by
continuously putting out high-quality content, which will also keep audience
interested.
3. Search Engine Optimization (SEO): Increasing online presence requires optimizing
website and content for search engines. More consumers are likely to see the brand
when they search for relevant keywords when website ranks higher in search engine
results pages.
4. Influencer marketing: Working with influencers in niche who have a sizable
following will help expose the business to more people. Influencers can engage their
loyal followings by really promoting goods or services to them.
5. Online Advertising: Target demographics and interests with paid advertising
campaigns on websites like Google Ads, Facebook Ads, and Instagram Ads. The
brand message will be sent to the appropriate audience with the help of precise
targeting.
6. Remarketing: Users who have previously interacted with the website or digital
content are the focus of remarketing campaigns. It pushes people to think of company
again or do a particular action, like completing a purchase, by reminding them of it.
7. Social networking Advertising: Posting advertisements on social networking sites
enables to increase brand awareness, connect with fresh audiences, and interact with
users who might not have otherwise come across the business.
8. Online PR and Influencer Relations: Connecting with online influencers and media
sources can help to get press coverage and endorsements, which will broaden the
appeal and recognition of the business.
9. Interactivity and Engagement: Using comments, direct messaging, and live
streaming to interact with the audience can improve brand recognition and develop
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a feeling of community. Engaging with customers fosters a feeling of intimacy with

brand.
10. Analytics and Measurement: Use data and analytics technologies to continuously
track and examine digital marketing initiatives. As a result, we can evaluate the
success of efforts, make data-driven decisions, and adjust strategy for the greatest
possible impact.
Creating a consistent brand identity, knowing target market, and constantly providing
helpful information and experiences across a variety of online channels are all necessary for
effective brand awareness through digital marketing. By doing so, one can create a strong
online presence, foster customer loyalty, and ensure that the brand is top-of-mind when
potential customers are ready to make a purchase decision.
1.2 Brand Engagement:
Engagement is the lifeblood of any digital marketing strategy. It's important to build real
connections rather than only gaining followers. In order to do this, we will plan how to
communicate with our audience in a real way. In order to build a community of devoted
followers, it will be essential to provide engaging content, have interactive live sessions, and
respond to audience input. We want people who are only passive observers of the Music
Mode Studio adventure to become active participants in it through the power of compelling
storytelling. SEMrush, Google Ads, and social media platforms are used to assess
engagement on the digital platform.
Sharing on social media – Measuring social media shares is crucial since it reveals how
much the audience is interacting with the content. It describes the process of publishing or
reposting content on a social networking site so that friends, followers, or the public can
view it and engage with it. Users can share stuff, express their ideas and opinions, interact
with others, and participate in online discussions via sharing.
Depending on the privacy settings, when one share something on social media, it often
becomes accessible to the network or a wider public. Following that, others can engage with
the published material by like, commenting, spreading it further, or taking other appropriate
actions like sharing in their own networks or retweeting (on Twitter).
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Sharing on social media serves various purposes, including:
1. Communication: Communicate with the network, friends, or followers by sharing

personal updates, news, or information.
2. Promotion of Content: Users, companies, and organizations frequently post content to

advertise their goods, services, occasions, or causes.
3. Interaction: Sharing content can spark conversations, arguments, and interactions with
people who share interests.
4. Information Dissemination: Sharing news stories, instructional materials, or significant

information promotes awareness and knowledge.
5. Amplification: Work can be made more visible and impactful by reaching a wider
audience when it is shared by others.
6. Expression: Using words, photographs, or other multimedia to share on social media is a

great method to express thoughts, emotions, and creativity.
The specific features and capabilities of sharing may vary between social media platforms,
but the core concept remains consistent: sharing content with others in the digital realm.
"Clicks" and "viewing time" are important metrics used in web analytics to measure user
engagement and behavior on a website.
Clicks: Clicks refer to the instances when a user interacts with a link, button, or element on
a website by pressing their mouse button or tapping on a touchscreen device. To identify
whether links or other web page components are drawing users' attention and sending them
to other areas of the website or other sources, clicks are frequently tracked. Common clicks
include those made on call-to-action buttons, hyperlinks, and product links in navigation
menus. Understanding user navigation patterns and the efficiency of their design and content
is made possible for website owners by tracking clicks.
Viewing Time: Viewing time, commonly referred to as "time on page" or "dwell time," is
the period a user actively interacts with a particular webpage or piece of website content.
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Usually, it is expressed in seconds or minutes. The length of time visitors spends on a page
before moving on to another or abandoning the website is revealed by viewing time. Shorter
viewing periods might imply that viewers are fast leaving the page, whilst longer viewing
times might signal that consumers find the information important or interesting. Website
operators can determine which pages or content are retaining users' interest and which may
need improvement by analyzing viewing time.
Clicks and viewing time are both crucial measures for comprehending user behavior,
enhancing the design and content of websites, and enhancing user experience. To acquire a
thorough picture of website performance and user engagement, they are frequently utilized
in conjunction with other web analytics data.
Reaching the Target Audience:
Finding the correct audience in the huge digital world can be as difficult as venturing into
uncharted territory. It is crucial to comprehend the specific demographics, tastes, and online
behaviors of the target audience. To carefully target the people who are most likely to
connect with advertising and content, strategies will make use of data analytics and audience
insights. We will make sure that our words reach the ears and hearts of the people who matter
most by strategically utilizing social media platforms, SEO, and targeted advertising.
In-depth analysis of these tactics is provided in this research, which also looks at the digital
marketing strategy that will raise the profile of Filmytronix, Music Mode Studio, and Soul
Yatra online. We strive to harmonies the digital and musical spheres, generating a resonance
that transcends boundaries and fascinates the entire world. To do this, we must master the
art of brand recognition, cultivate brand engagement, and strategically reach our target
audience.
1.3 2022 Revenue Distribution Analysis of the Indian Music Industry by Segment
By 2022, the digital sector had surpassed most of the Indian music market and was
responsible for generating 87 percent of the market's income. The physical segment's share
fell to zero at the same time, and synchronization and performance rights collectively made
up 12% of revenue shares. This abrupt change occurred over the course of a single year.
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Fig.1.1 Source: https://www.statista.com/statistics/1154075/india-music-revenue-share-by-source/
Dominance of the Digital Segment: In 2022, the Indian music industry's Digital segment
outperformed all others in terms of revenue generation. Streaming services, downloads, and
online music purchases all earned more money than physical music sales, live performances,
and synchronization (the licensing of music for usage across numerous media).
Share of the digital segment: In 2022, the Indian music industry produced an astonishing 87
percent of its entire revenue from the digital sector. This domination reflects the rise in
popularity and use of music on digital platforms, which is being fueled by the expansion of
streaming services and easier access to the internet.
Decline of the tangible Segment: In contrast, sales of tangible music, such as CDs and
albums, saw a significant drop in their revenue share. The segment's share significantly
decreased, illustrating a declining interest in physical music formats.
Synchronization and Performance Rights: Together, synchronization (the licensing of music

for use in various media, including films, advertisements, and TV shows) and performance
rights (the royalties paid for public performances of music) only made up 12% of the
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industry's total revenue. This shows that even while these sectors are still important to the
industry's revenue, they make up a lesser portion of it than the digital segment.
Rapid Transformation: The rapidity at which this change took place is what stands out most
about it. The domination of the digital segment and the fall of the physical segment in just
one year represented a huge and dramatic change in the industry's revenue structure.
Changes in consumer preferences, the practicality of digital music streaming, the increasing
use of cellphones, and the accessibility of music through online platforms are all likely
contributors to this trend. This change underlines how crucial it is for the music business to
innovate and adapt to survive in a rapidly changing digital environment.
By 2022, the digital sector had surpassed most of the Indian music market and was
responsible for generating 87 percent of the market's income. The physical segment's share
fell to zero at the same time, and synchronization and performance rights collectively made
up 12% of revenue shares. This abrupt change occurred over the course of a single year.
This has led us across the worlds of brand awareness, digital marketing, and the changes that
the Indian music industry will experience in 2022. On the journey, we looked at the role that
digital marketing tactics have in building brand recognition. A major change in the revenue
structure of the music business was also apparent.
Starting with the idea of brand awareness, it was determined that this extends beyond logos
and taglines and includes the level of audience recognition a brand has. This applies to
musicians, record labels, concert venues, music festivals, and streaming services.
This revealed more about the dynamic field of digital marketing, which includes data
analytics, influencer marketing, email campaigns, social media, and SEO. These techniques
and tools make it easier to create engaging brand tales and long-lasting relationships with
audiences.
The adventure, however, went beyond digital marketing into the Indian music industry,
where a major change in revenue distribution was noticed. The digital section quickly
overtook the physical segment and even the synchronization and performance rights
segments, taking a significant 87 percent of the industry's revenue within a year.
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The reduction in physical music sales is evidence of shifting consumer habits brought on by
the accessibility and convenience of digital platforms. While performance and
synchronization rights still contribute to industry revenue, their diminished percentage
reflects shifting revenue sources.
This sheds light on the interplay between brand recognition, digital marketing tactics, and
the workings of the Indian music business. It emphasizes the significance of innovation and
adaptation for marketers and industry stakeholders navigating shifting revenue sources in
the face of digital disruption.
2. Need and Justification for the project
• The music industry is experiencing intense competition because of the expansion of

artists, labels, and digital platforms.
• For survival and growth, it is necessary to comprehend and analyze the competitive
environment.
• Recognizing important rivals, market trends, and successful tactics to succeed in a
cutthroat environment.
• For music discovery and consumption, consumers are increasingly using digital
platforms, such as social media and streaming services.
• A change from the conventional approaches of music promotion and consumption.
• Staying relevant requires adjusting to shifting customer behavior. A game-changer
for the music industry might be investigating powerful digital marketing techniques
to engage with people who are familiar with technology.
• Music industry organizations aiming to target demographics while extending their
reach.
• Analyzing audience segmentation and investigating methods for precise targeting to
increase impact and reach.
• In the music industry, there is a need to build a strong brand presence and familiarity.
• By emphasizing brand awareness through digital marketing, businesses may leave a
lasting impact on customers and encourage their loyalty.
• A focus on precise measurements and cost-effective digital marketing tactics ensures
effective resource management and shows the results of marketing initiatives.
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• Technology improvements are causing the music business to change quickly.

• The ongoing difficulty of being relevant and altering customer behavior.
• Investigating cutting-edge digital marketing methods and tactics to make sure that
music businesses survive and thrive in the digital age.
3. Objectives of the project
• To improve the brand's and its content's online visibility through efficient digital
marketing techniques.
• To build brand recognition among the target audience by using consistent interaction
and messaging.
• To expand the brand's reach to a larger and more varied audience both locally and
globally, using digital marketing channels.
• To create a consistent flow of potential clients interested in the company's goods or
services.
• To increase the conversion rate of leads or prospects into actual paying customers,
which will boost overall sales.
• To develop more specialized marketing tactics by gaining in-depth understanding of
the traits, tastes, and behaviors of the target audience.
• To conduct a detailed analysis of the major rivals in the music business to pinpoint
advantages and disadvantages as well as areas for improvement.
• To boost the company's overall revenue by successfully converting leads into
customers and keeping hold of existing customers.
• To cultivate long-lasting relationships with customers through the provision of great
value and experiences, which will result in repeat business and advocacy.
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4. Company’s Background and Information
Merlin Dsouza, a renowned music producer, director, and pianist who founded Music Mode
in 2008, has made a name for himself in the music business. The group has built a reputation
for unrelenting commitment to musical excellence, originality, and invention over the course
of more than ten years in business. Because of its origins in Mumbai's thriving music scene,
Music Mode has developed a reputation for professionalism, inventiveness, and an
unshakable dedication to the development of musical talent.
The core value proposition of Music Mode's business strategy is the delivery of musical
excellence. The business provides a wide range of music-related services that have been
carefully crafted to meet the various requirements of artists, musicians, and content
producers. These include jingle composing, music production, album creation, vocal
dubbing, audio recordings, live performance streaming, and audio recordings. With each
service, Music Mode transforms into a creative partner, assisting clients in the creative
process and offering the technical know-how required to realize musical concepts.
The diverse range of Music Mode's consumer categories reflects its open-minded approach
to the sector. The business offers professional recording and production services to both
upcoming and veteran performers. It provides support to bands wishing to record, market,
and perform their music, facilitating the development of their artistic careers. Music Mode
provides original soundtracks and compositions for music labels and film production
businesses' visual projects. The company's live streaming services help event planners and
live artists communicate in real-time with a global audience. Additionally, Music Mode
serves as a mentor and informational hub for prospective musicians, helping them launch
their careers under the direction of seasoned experts.
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The services offered by Music Mode are delivered through a wide variety of channels.
Modern recording studios from the business, outfitted with cutting-edge equipment, form
the basis of its physical service provision. These studios offer the perfect setting for
musicians and artists to collaborate, record, and hone their craft. Music Mode uses social
media and online platforms for audience involvement, live streaming of performances, and
promotion in the digital sphere. The artists and projects Music Mode works with have a
wider audience thanks to these digital channels, guaranteeing that their work is appreciated
by a global audience. Collaborations with other businesses in the music and entertainment
sector are essential to growing Music Mode's clientele and raising the caliber of its offerings.
The organization works along with record labels, movie studios, event planners, digital
streaming services, and industry influencers to increase its capacity to provide top-notch
services and broaden its reach.
Music Mode derives its revenue streams from a diverse strategy. Service fees make up a
sizable portion of the company's revenue, demonstrating the value associated with its
resources and experience. Another important source of income for Music Mode is royalties
from partnerships and joint ventures, which strengthens its position in the music business
ecosystem. The company's financial stability is bolstered by licensing deals for music that is
used in commercials, movies, and other forms of media, demonstrating its resilience and
agility in meeting the many demands of the sector.
The main assets of Music Mode are crucial to its ongoing success. The business boasts
cutting-edge recording facilities outfitted with the newest technology, offering musicians
and artists the perfect setting for their artistic endeavors. The core of Music Mode's
competence is a talented team of musicians, composers, producers, and engineers. This
gifted group is committed to developing musical talent and helping clients realize their
artistic goals. Music Mode's online presence and audience involvement are supported by a
strong digital infrastructure, expanding its reach and influence. Numerous collaborations and
industry contacts provide the business access to a variety of opportunities and resources,
ensuring that it stays at the forefront of the music industry.
Music Mode runs several departments in addition to its main services that are essential to
how it runs. The management of the business's online presence, including its websites and
social media profiles, falls under the purview of the digital channel management division.
Paid advertising campaigns, managed by a committed team, are intended to effectively
promote artists, products, and events. To engage the audience and integrate content with
marketing objectives, the content strategy team creates customized content plans.
Professionals analyze digital performance data, spot trends, and produce reports to support
marketing plans as a key component of Music Mode's decision-making process. An online
reputation management team makes ensuring the business's online reputation is positive and
active, responding to consumer comments and upholding a strong brand image.
Music Mode has had a significant impact on the music industry as a whole. The company
offers a wide range of services that span from song recording to creating movie soundtracks,
making a substantial contribution to the creation and production of music and audio content.
Music Mode collaborates with musicians and record companies to help with publishing
copyright, distribution, licensing, marketing, and promotion. As a result, Music Mode is
essential in providing music to audiences all over the world. The facilitation of live concerts
and tours increases artists' accessibility to their fan base. Music Mode facilitates revenue
creation through merchandising and fan engagement initiatives, guaranteeing that artists
may prosper in a sector that is becoming more and more dynamic.
Because of its all-encompassing approach to the music business, Music Mode is in a unique
position to foster musical talent, provide musical excellence, and influence the direction of
music production in Mumbai and beyond. The organization continues to inspire artists and
musicians under the inspirational leadership of Merlin Dsouza, enhancing the music scene
with its constant dedication to originality, innovation, and brilliance. Music Mode is a tribute
to the transformational power of music in the digital age with cutting-edge facilities, a
committed crew, and a passion for music.
Merlin Dsouza, Director of Music Mode

Merlin spells Magic Creating musical footprints in her
musical Yatra and Journey! Composing, arranging, and
scoring her first musical theatrical play at seventeen
years of age. She went on to play on Radio, National
Competitions. Finally, she got her Diploma through
Trinity College of Music, London, a Degree in
Psychology, and a diploma in Public Relations and
Travel and Tourism.
Merlin is one of India's leading Music Director Composer and Performer has an extensive
scope of work in Sonic Branding. From performing at "The World’s wonder TAJ MAHAL"
to around the world her Musical Milestones are vast varied and exciting! She has composed
and produced music for Bollywood, Theatre, Sonic Branding, and Albums, From the Blue
Note in the US to all over India she continues to tour extensively across Europe, Asia, and
America.
Merlin has received several awards. Recent award was by Clef Music awards (CMA) 2023
outstanding excellence in music in all fields. She was awarded for Mount of Faith for Best
Feature Documentary Film, ICICI Advantage women awards, nominated for the role of
empowerment of women through music for ‘SUNO’ at Karmaveer and many more.
She was the panelist @G20, 2023 which was held in Delhi, India. Merlin represented India
there on the Women Equality Forum produced and arranged by Female Quotient with her
inspirational song, UN approved ‘SUNO’.
4.1 The Business Model Canvas
1. Value Preposition:
• Its dedication to delivering excellence in the music industry is Music Mode's
main point of differentiation. To meet the needs of a wide range of customers,
it provides a full range of music-related services.
• The business is renowned for its cutting-edge recording studios, seasoned
staff, and dedication to developing musical talent.
2. Key Activities:
• Music Mode is actively involved in the recording, mixing, and mastering of
songs and albums as well as other forms of music creation. It guarantees that
the finished product satisfies the highest requirements for quality.
• Songwriting & Arrangement, Production, and Post-Production: The business
helps musicians with every step of the album creation process, including
songwriting and arranging.
• Live Streaming: Music Mode makes it possible for performances to be
streamed live, enabling musicians to interact in real time with a worldwide
audience.
• Vocal Dubbing: The business offers vocal dubbing services to improve the
vocal performance in songs and movies.
• Jingles & Films: Music Mode creates music for commercials and films to
enhance the emotional effect of the images.
• In order to help artists and projects achieve musical perfection, the
organization provides end-to-end music production and direction services.
3. Customer Segments:
Music Mode serves diverse set of customer segments, including.
• Artists seeking expert recording and production skills, both new and
established.
• Bands searching for assistance with their songwriting, promotion, and live
shows.
• Companies producing films and music labels are in search of creative songs
and soundtracks.
• Live artists and event planners in need of live streaming services.
• Aspiring musicians looking for resources and advice to launch their careers.
4. Channels:
Music mode leverages multiple channels for service delivery.
• Physical Recording Studios: Modern facilities for in-person recording
sessions that are outfitted with cutting-edge technology.
• Digital platforms: Makes use of social media and online channels for
audience involvement, live streaming, and advertising.
• Industry Partnerships: Works along with record labels, movie studios, event
planners, and streaming services to broaden its clientele and provide more
services.
5. Revenue Streams:
• Charges customers for music-related services such as recording at the studio
and music production.
• Charges for Performances of bands
6. Key Resources:
• Modern recording studios with the most recent technologies.
• A skilled group of producers, engineers, composers, and musicians.
• Extensive partnerships and connections across the business.
7. Key Partnerships:
• For collaborative ventures, music labels and film production companies.
• Organizers of tours and live performances.
• Platforms for digital streaming of content.
• Industry leaders and artists for collaborative projects.
4.2 Services Provided by the company
1. Band Services:
• Bands can get thorough help from Music Mode for every step of their artistic
journey. This covers production help, recording sessions, and marketing
tactics.
• The business helps bands identify their sound and style while assisting them
in creating a distinctive musical identity.
• Services are also available for live concerts, assisting bands in connecting
with their audience and showcasing their talent live.
2. Album Creation:
• By assisting musicians throughout the entire process, Music Mode plays a
crucial part in the making of albums.
• This includes creating and arranging songs as well as recording, mixing, and
mastering to produce a polished final product.
• The business aids musicians in producing albums that flow together, reflect
their artistic vision, and engage fans.
3. Vocal Dubbing:
• The quality of the voices for songs and movie projects is improved by the
vocal dubbing services offered by Music Mode.
• To obtain the ideal vocal performance and emotional impact, talented
engineers and producers collaborate closely with performers.
• Vocals are properly recorded and effortlessly incorporated into the finished
audio production thanks to this service.
4. Audio Recordings:
• For a variety of audio recording requirements, Music Mode offers cutting-
edge recording facilities.
• These include making podcasts and doing voiceover work for movies and
advertisements. They also involve creating music albums.
• The company's studios are outfitted with cutting-edge technology to record
audio of the highest calibre.
5. Live Streaming:
• Live streaming fan interaction is essential in the digital age, and Music Mode
makes that possible.
• The business offers musicians the chance to broadcast their concerts online
and reach a global audience.
• Music Mode's live streaming services bring artists and their fans closer
together, whether it's during a performance, recording session, or song release
event.
6. Jingles & Films:
• Music Mode has experience writing catchy jingles for commercials and
scoring motion pictures.
• The business provides engrossing and moving soundtracks through
partnerships with advertising agencies and movie production companies.
• This service improves narrative and leaves an impression on the audience.
7. Music Production & Direction:
• Music Mode provides artists and projects with direction through its full-range
music production and direction services.
• This entails managing every stage of the creative process, from ideation to
execution.
• The skilled staff of the organization makes sure that the musical concept is
fully realized.
These comprehensive services demonstrate Music Mode's dedication to supporting

musicians and artists at every level of their artistic careers. Music Mode's experience and
resources are devoted to encouraging musical excellence, whether it is through album
recording, vocal performance enhancement, or creating memorable soundtracks.
4.3 Indian Music Industry
It highlights the significant growth and economic value of the Indian Music Industry. The
Indian music market was estimated to be worth 22 billion Indian rupees at the end of 2022.
Taking into consideration multiple revenue sources like music sales, live performances,
royalties, licensing agreements, and more, this number shows the total worth or economic
value of the sector.
The worth of the Indian music industry is predicted to increase dramatically by the end of
2025 and will reach roughly 33 billion Indian rupees. According to this forecast, the
industry's economic value will rise significantly over the three years from 2022 to 2025. The
statement also notes that during this time, the industry is anticipated to expand at a compound
annual rate of 15%. This growth rate highlights the industry's capacity to steadily increase
in value year after year by showing the annualized rate of industry expansion.
Fig.4.1 Source: https://www.statista.com/statistics/235845/value-of-the-music-industry-in-india/
The fact that the Indian music industry saw a considerable increase from 22 billion to 33
billion rupees in just three years implies that this phase of growth is currently underway.
Several factors, including increased digital streaming, rising interest in live performances,
and the internationalization of Indian music, can be credited for this expansion.
A thriving music business benefits the nation's economy as a whole. It results in more
employment prospects for a variety of people working in the music industry, including
musicians and performers as well as technicians, marketers, and event planners.
Additionally, it helps the government raise more money through taxes.
The expansion is probably influenced by technological developments, particularly the

emergence of digital streaming services. These platforms have improved access to music for
a larger audience both domestically and abroad, which has led to higher consumption and
income.
The expansion of the music industry expands the opportunity for artists, musicians, and
content producers to make money from their work. The possibility for artists to make money
from multiple revenue sources, such as digital sales, streaming royalties, live performances,
and licensing agreements, has increased as the value of the industry has increased.
More investment from local and foreign stakeholders may be attracted by the music
industry's rapid growth and expansion. Investors may view the sector as a profitable source
of potential profits.
According to the numbers given, the economic value of the Indian music industry is
expanding significantly. It is anticipated that this rise will continue at a compound annual
rate of 15%, propelled by factors including technology advancements, improved
accessibility, and expanding music demand. The industry gives a variety of opportunities for
stakeholders as it grows, while also making a positive impact on the national economy.
4.4 Value Creation for Industry background:
The music industry is characterized by a wide range of interconnected features that add to
its colorful tapestry. It is a dynamic and always changing field of creative and commerce.
Value production is crucial to this complex ecosystem because it influences the
development, importance, and aesthetic expression of the sector. The value chain of the
music industry extends beyond the initial stages of creation and production to the diverse
fields of publishing, copyright, distribution, and licensing. It also includes marketing and
promotion tactics, electrifying live shows and tours, merchandise that links fans with their
idols, and ultimately, the generation of income that ensures the industry's viability.
• Creation and Production: High-quality music and audio content are created and
produced in large part because to Music Mode's cutting-edge recording studios and
skilled staff. The business works closely with musicians and artists to capture their
creative vision, making sure that each note, sound, and arrangement complies with
industry standards.
• Marketing Promotion: With Music Mode's experience in marketing and promotion,
artists can stand out in a congested market. The business uses specialized marketing
techniques to publicize new music releases, live performances, and other endeavors,
utilizing digital platforms and contacts in the industry to target the appropriate
demographic.
• Live Performances and Tour: Through live performances and tours, Music Mode is
essential in establishing a connection between artists and their followers. The
organization aids in the planning and marketing of these events, assisting artists in
growing their fan bases and generating income from both ticket and merchandise
sales.
• Revenue Generation: Music Mode considerably contributes to the music industry's
revenue generation through its wide range of services and collaborations. This covers
the money that artists and content owners make from service charges, ticket sales,
and other sources of income.
The whole spectrum of the music industry is covered by Music Mode's multidimensional
approach to value creation. By offering services that cover production, protection,
distribution, promotion, and revenue generation, the business equips musicians, artists, and
content producers to succeed in a dynamic and cutthroat market. Music Mode is continuing
to influence the direction of music creation and interaction by placing a strong emphasis on
quality, creativity, and fostering artistic talent.
4.5 Departmental Overview:
A committed group of departments, each with a specific job and set of tasks, is hidden behind
the harmonies and engaging performances that characterize Music Mode's journey. These
divisions are the foundation of Music Mode's business, managing the company's online
presence, marketing initiatives, data analysis, and reputation management. We explore the
vast departmental geography of Music Mode in this investigation. Each department makes
a distinct contribution to the success of Music Mode, from the strategic prowess of Digital
Channel Management to the precision of Paid Advertising, the creativity of Content
Strategy, the analytical rigor of Data Analysis & Reporting, and the vigilant guardianship of
Online Reputation Management. Together, these departments play a pivotal role in shaping
the company's digital identity, engaging with its audience, and ensuring that Music Mode
continues to thrive in the ever-evolving landscape of the music industry.
1. Digital Channel Management

• Role & Responsibilities: Curating and maintaining Music Mode's online presence
falls under the critical purview of the Digital Channel Management division. This
entails maintaining the corporate website, social media accounts, and other online
presences. In order to ensure that all material complies with the organization's
branding and messaging strategy, the team is in charge of upholding a consistent and
compelling digital identity. They produce and distribute interesting content, such as
promotional pieces, artist spotlights, and behind-the-scenes looks at the making of
music.
• Audience Engagement: Digital channel managers engage the online audience
directly. They respond to questions, remarks, and messages, which promotes a sense
of community among fans and followers. Along with fostering long-lasting
relationships with the audience, this interaction also offers insightful information
about their preferences and expectations.
• Content Distribution: The department supervises the distribution of digital content in
addition to producing it, making sure that it reaches the appropriate audience at the
appropriate time. This entails planning the release of material, tailoring it for various
digital platforms, and maximizing visibility by utilizing hashtags, keywords, and
trends.
2. Paid Advertising
• Roles & Responsibilities: The paid advertising division at Music Mode oversees
planning marketing strategies that successfully advertise the business' products,
musicians, and events. This team creates and implements paid advertising campaigns
through a variety of digital platforms, such as display advertising, search engine
marketing, and social media advertising.
• Audience Targeting: The team meticulously targets demographics, geographic
regions, and online behaviors to increase the effectiveness of advertising efforts. By
ensuring that advertisements are shown to the audience segments that are the most
pertinent, the possibility of engagement and conversion is increased.
• Performance Optimization: The department keeps a careful eye on how advertising
initiatives are doing in real time. They evaluate key performance indicators (KPIs)
like ROI, conversion rates, and click-through rates. Based on this information,
changes are made to improve campaigns, effectively distribute resources, and
improve ad creative.
• Integration with Content strategy: It is crucial to work together with the content
strategy team. In order to achieve consistency in messaging and branding across all
digital touchpoints, ad campaigns are coordinated with overall content initiatives.
3. Content Strategy:
• Role and Responsibilities: The Content Strategy division is in charge of coming up
with and putting into action tactics that encourage audience participation and support
overarching marketing goals. This entails developing a content calendar, coming up
with interesting content, and making sure that it is consistent with the company's
messaging and brand.
• Content Calendar: The planning and timing of content releases are governed by a
well-structured content calendar. It makes ensuring that information is thoughtfully
dispersed across a range of digital platforms, in line with industry trends, artist
releases, and promotional events.
• Audience Centric Approach: Approach that is focused on the audience:
Understanding the preferences and needs of the audience is key to content strategy.
The department wants to boost engagement, foster brand loyalty, and encourage
conversions by creating content that speaks to the target demographic.
4. Data Analysis & Reporting:
• Role and Responsibilities: The department of data analysis and reporting acts as the
analytical framework for Music Mode's online business. Their main responsibility is
to gather, examine, and interpret information on the company's digital performance,
audience engagement, website traffic, social media interactions, and the success of
marketing campaigns.
• KPIs: Key Performance Indicators This division chooses and monitors key
performance indicators (KPIs) that go hand in hand with the business's digital
objectives. Website traffic, click-through rates, conversion rates, bounce rates, and
social media engagement metrics are examples of typical KPIs.
• Insights and Recommendations: Using data analysis, the team offers useful insights
and practical suggestions to various Music Mode departments. For instance,
depending on data-driven insights, they can suggest modifying advertising
campaigns, content tactics, or website designs.
• Dashboard Development: Experts in data analysis and reporting frequently produce

thorough dashboards and reports that present complex data in an approachable
manner. These reports display data trends and performance metrics concisely,
assisting stakeholders in making educated decisions.
• Continuous Improvement: The department's efforts are essential to the ongoing
development of Music Mode's digital strategies. The business may adapt and
improve its digital initiatives to produce greater results over time by recognizing
areas of success and areas that need optimization.
5. Online Reputation Management:
• Role & responsibilities: Protecting Music Mode's online reputation and brand
impression is the responsibility of Online Reputation Management (ORM). The team
keeps a close eye on online mentions, reviews, comments, and conversations on a
variety of websites and digital platforms.
• Engagement and Response: ORM experts interact with the online public in a
proactive and receptive manner. They respond to questions, criticism, and comments
in a kind and timely manner. They strive to establish trust and promote fruitful
encounters by actively participating in talks.
• Crisis Management: ORM professionals are prepared to handle crises or
circumstances that result in poor online publicity. They use tactics to address issues,
minimize reputational harm, and reestablish a favorable internet reputation.
• Building a Positive Online Presence: ORM entails persistently highlighting positive
qualities of the business, its musicians, and its services. This entails showcasing
accomplishments, disseminating success tales, and maintaining positive online
personas.
• Analysis of Customer Feedback: To pinpoint areas that need improvement and learn
more about customer sentiment, the department examines customer feedback and
reviews. Music Mode can improve its services and efficiently meet client needs by
acting on helpful criticism.
Each of these five Music Mode divisions is essential to the business's digital activities. They
work together to ensure a consistent and interesting online presence, data-driven decision-
making, successful advertising, captivating content production, and a trustworthy online
presence. They work together to help Music Mode succeed in the cutthroat digital music
market.
5.Data Analysis
The market for music events worldwide was valued at $255.6 billion in 2019 and is
anticipated to grow to $481.4 billion by 2031, with a CAGR of 9.7% between 2022 and
2031.
Music events are defined as vocal and instrumental performances at various concerts,
festivals, nightclubs, and other comparable settings. Due to an increase in the number of live
music performances by musicians, it is projected that the worldwide music event market will
expand dramatically. Live music performances are vital to the survival of musicians and
artists due to the decline in recorded music sales that has occurred globally in recent years.
As a result, there have been numerous music concerts and shows held all over the world.
The youth population's high desire for music events is fueling the global music event
market's sales earnings.
The worldwide music event market is divided into revenue source, genre, kind, age group,
gender, and region, according to a study of the music event market. The market is segmented
into tickets, sponsorships, and other revenue sources. It is broken down into rock, pop, EDM,
and other genres depending on the style. It is divided into music festivals, music concerts,
music events, and other categories based on type. The market is divided into three age
groups: those under 20, those between 21 and 40, and those over 40. It is divided into male
and female sections based on gender. It is examined from the perspectives of North America,
Europe, Asia-Pacific, and LAMEA.
Fig 5.1 Source : https://www.alliedmarketresearch.com/music-event-market-A08029
In 2021, the tickets segment accounted for a large portion of market revenue. The money
made from ticket sales is a significant source of income for the people in charge of
organizing music events. Tickets are offered on a variety of outlets, including at counters
and online. Additionally, the use of mobile applications to book live events, concerts, and
other music shows has become increasingly popular, driving the sale of tickets through
online platforms at a significant rate.
Pop held the largest market share for music events in 2021, according to genre. Teenagers
love pop music, especially those who are younger than 20 years old. Around 64% of people
worldwide generally listen to pop music, according to the International Federation of the
Phonographic Industry's (IFPI) 2018 Music Consumer Insight Report. Additionally, the use
of mobile applications to book live events, concerts, and other music shows has become
increasingly popular, driving the sale of tickets through online platforms at a significant rate.
According to type, the music festivals sector dominated the market in 2021. Giants in the
market sponsor these events to raise customer awareness of their goods & services, which
promotes the expansion of the worldwide market. Additionally, these music events give
attendees the chance to purchase merchandise and other goods at a premium price, which
enables the organizers to make more money.
According to age group, the market's largest share in 2021 belonged to the 21 to 40 Years
segment. The increase in working population and increase in disposable income in
developing nations like Asia-Pacific and Africa are anticipated to fuel the expansion of the
21 to 40 segment in the global music event market.
In terms of market share by gender in 2021, the male group dominated. As a result of the
significant participation of male consumers in music festivals around the world, particularly
in developing nations, the male sector is predicted to dominate the market.
Male: The demographic group of people who identify as men is referred to as "male" in the
music event industry. The market trends for men include a wide variety of musical genres,
a surge in attendance at live events like concerts and festivals, and customized advertising
tactics that appeal to their tastes and passions.
Female: The term "female" refers to the group of people who identify as females in the music
event industry. The market is seeing an increase in female musicians, an emphasis on
inclusive and empowering experiences, and the emergence of female-focused platforms and
events that honor and support women in music.
5.1 Indian Music Industry Stats: India's Digital Revolution by the Numbers
(According to 2018 report) In terms of current GDP, India rose to the fifth-largest economy
in the world in 2018. Out of the top 10, it is expected to expand at the fastest rate of 7%
CAGR through 2023. India's population of 1,35 billion people, which is still growing and is
predicted to surpass China in total residents and overtake it as the world's most populous
nation by 2027, is driving this virtually unprecedented economic growth. At the same time,
that population is very young: the 2011 census showed that more than 52% of Indians were
under the age of 25.
Near-record economic growth and a young population (the core demography of the music
industry, as we all know), are all positive developments for the Indian music industry. The
growing digitalization of India is the one development, though, that has the most impact on
the music industry.
Fig 5.6 Source : https://soundcharts.com/blog/india-music-market-overview#indian-music-

industry-stats-indias-digital-revolution-by-the-numbers
Reliance Jio, a new 4G telecom service, first entered the Indian market in 2016. Its mission
statement, which was like the government's earlier that year-launched Digital India plan, was
to "provide broadband for every Indian." In order to do that, Jio launched an aggressive
marketing campaign and incited a pricing war among the regional telecom carriers.
India overtook China as the nation with the cheapest mobile internet just two years later, in
2018. According to Cable, 1 GB of mobile data in India is currently only $0,26; in contrast,
the average cost per GB in the US is $12,37, a difference of 47,5 times. More than 566
million people in the nation used the internet in just three years, from 2015 to 2018. This
data shows that India has moved forward towards digitalization in music industry as well. It
has become an important part of every Indian citizen. Hence, engaging and targeting the
audience through digital platforms in Music Industry in India has become mandatory to
survive and excel in the business.
5.2 Key Performance Metrics (KPI):
1. Website Traffic: Metrics on website traffic are crucial for assessing how well Music
Mode's online presence is doing. They include information about the company's
website's total number of visitors, unique visitors, and page views. These statistics
provide insightful information on the popularity and audience for Music Mode's
online material. The business may measure the success of its digital marketing
tactics, evaluate audience engagement, and spot patterns in user behavior by
monitoring website traffic. Strong visibility and interest are indicated by high traffic
levels, and a thorough examination of traffic sources (organic, paid, referral, and
direct) identifies the most efficient marketing avenues.
2. Conversion Rate: The conversion rate is a critical KPI that assesses how effectively
Music Mode's website entices users to sign up for newsletters, make purchases, or
complete contact forms. A high conversion rate indicates a successful website and
user experience, where leads or customers are converted smoothly from visitors. In
order to increase conversions and accomplish particular marketing goals, Music
Mode analyses conversion rates and makes improvements to the website's content,
design, and user experience.
3. Social Media Engagement: The likes, shares, comments, and click-through rates
(CTR) on the company's social media posts are all considered social media
engagement metrics. These KPIs measure how engaged and interactive Music
Mode's social media audience is. High engagement indicates that the business's
content connects with its audience, promotes community involvement, and raises
brand awareness. Music Mode can enhance its online community, analyze trends,
and fine-tune its content strategy by examining social media engagement analytics.
4. Return on Investment (ROI): This metric measures the financial success of Music
Mode's digital marketing efforts. It accounts for both the costs associated with digital
marketing efforts and the revenue they produce. A good ROI shows that the business
is getting a return on its spending, whereas a negative ROI indicates that changes
may be required to increase the profitability of marketing initiatives.
5. Click-Through Rate (CTR): CTR calculates the proportion of clicks produced in
relation to the number of times an ad or link was displayed to determine the efficacy
of advertising and links. It is a crucial indicator for assessing the effectiveness of
advertising campaigns and the relevance of ad creatives to the target demographic.
Low CTRs may call for changes to the ad content and targeting, while high CTRs
show that Music Mode's advertisements are interesting and attractive to users.
With the use of these KPIs, Music Mode has access to a complete arsenal for evaluating the
effectiveness of its digital marketing efforts, audience engagement, client acquisition, and
revenue generation. The company can make data-driven decisions, optimize strategies, and
accomplish its marketing goals in the competitive music industry landscape by routinely
tracking and analyzing these KPIs.
6.Processes & Procedures
A well-structured strategy is necessary to create and carry out a successful content marketing
strategy because it involves many different aspects. To achieve the intended objectives
within this overarching strategy, various crucial processes and procedures play a crucial role.
Each stage in digital marketing process, from creating engaging content to managing social
media platforms, planning content calendars, and painstakingly tracking performance, is
important for its overall effectiveness. In this thorough tutorial, we cover the fundamentals
of content creation, the skill of crafting content calendars, managing social media
successfully, and the exacting process of performance measurement. Organization can
traverse the evolving digital terrain with finesse, engage target audience successfully, and
produce measurable outcomes that are in line with the company objectives by
comprehending and mastering these crucial components.
6.1 Content Writing:
Writing content for websites, blogs, social media, and other platforms is an organized
process that includes planning, producing, editing, and optimizing written content. The
following are comprehensive steps for writing quality content:
1. Define Purpose and Audience: Before beginning writing, it's essential to have a firm
grasp on motivation for producing this material as well as intended audience. It is
important to decide what company wants to inform, amuse, educate, or persuade.
Knowing the demographics, interests, and demands of audience will help to create
content that will appeal to them.
2. Research and Gather Information: Comprehensive research is the cornerstone of top-
notch material. Investigate reputable sources, compile information, facts, and
figures, and confirm that to have a thorough understanding of the subject. This data
will give writing more authority and give viewers insightful knowledge.
3. Outline the Content: Making an outline is similar to making a content road plan. Plan
the flow of content, organize thoughts, and organize ideas rationally. The work will
be focused and comprehensible if it has a solid outline.
4. Write a compelling headline: The headline is the first thing readers will notice and
must grab their attention right away. Create a title that accurately captures the main
subject of the text in a straightforward, and compelling manner. A catchy headline
encourages people to read the body of essay.
5. Start with Strong Introduction: Get the material off to a strong start with a strong
introduction. It should catch the reader's interest, offer background information,
present the primary issue, and emphasize the advantages of continuing to read. A
captivating opening encourages readers to delve further into information.
6. Develop the Body: The essential points, arguments, or information in content are
presented in the body. To effectively communicate thoughts, choose language that is
clear and succinct. For easier reading, divide complex information into sections or
paragraphs, and back up claims with examples or evidence.
7. Use Clear and Concise Language: The secret to crafting effective content is
simplicity and clarity. Avoid using jargon, complex statements, and extra words. Use
language that is simple to grasp and that target audience can relate to.
8. Maintain Consistent Tone and Style: A coherent reading experience requires
consistency in tone and style. Make sure writing supports brand or the intended
audience. For instance, a business blog might benefit from a formal tone, while a
leisure article might benefit from a more casual one.
9. Add Visual Elements: Adding visual features to content, such as pictures,
infographics, charts, or videos, can improve its readability and appeal. To
demonstrate ideas, break up material, and visually engage audience, use graphics
intelligently.
10. Write a Powerful Conclusion: Material should be summarized in the conclusion.
Reiterate the goal of material and summarize the main ideas or important takeaways.
Whenever appropriate, provide a strong call to action that instructs readers on what
to do next.
11. Edit and Proofread: Editing and proofreading are crucial processes to make sure
information is of a high standard and presented professionally. Check writing for
grammatical, punctuational, spelling, and stylistic issues. By fixing these mistakes,
readability and clarity are improved.
12. Seek Feedback: If at all feasible, ask friends, coworkers, or editors for their opinions.
New viewpoints might point up flaws or suggest fixes may have overlooked. In order
to improve the material, constructive criticism is essential.
13. Optimization of SEO (Search Engine Optimization): If the content will be used
online, think about making it search engine friendly. This include using pertinent
keywords, creating meta descriptions, and making sure the content is organized to
facilitate search engine crawling.
14. Formatting and Layout: Pay close attention to how material is formatted and
organized. Make the information scannable and simple to understand by using
headings, subheadings, bullet points, and numbered lists. A well-formatted document
improves the reading experience.
15. Post and Promote: When the content is complete and ready to go, post it on the
relevant website, blog, or social media channel. To efficiently reach intended
audience, promote it through a variety of methods. To increase the audience for
material, it must be promoted.
16. Monitor and Analyze: Keep a close eye on the effectiveness of content after
publication. Monitor engagement indicators like views, likes, shares, and comments.
To evaluate its effect and audience reaction, use analytics tools. Using a data-driven
strategy enables to make well-informed changes and advancements.
17. Update and Maintain: Over time, information may become stale. To guarantee that
content is correct and current, schedule regular evaluations and updates.
Additionally, updating content shows users that information is reliable and current.
The creation of effective content is an iterative process that calls for meticulous attention to
detail, constant development, and a thorough comprehension of target audience's tastes and
shifting fashions. It can produce high-quality, captivating content that resonates with readers
and fulfils intended purpose by adhering to these thorough guidelines.
6.2 Strategizing the Content Calendar:
Fig 6.1 Source: https://images.app.goo.gl/nrFHJ8UmKminKUQf9
One of the most important tools in the field of content marketing is a content calendar, which
is also known as an editorial calendar. It functions as a well-organized roadmap for
organizing, controlling, and distributing material across numerous platforms and channels.
This visual framework lists the planned publication dates, content themes, and pertinent
information for a predetermined time frame, usually lasting a month or longer.
A crucial part of helping businesses, marketing teams, and content creators maintain
consistency in their content efforts is the use of content calendars. They make sure there is
a continual flow of information, engagement, and communication with the target audience
by carefully planning when and where material will be produced.
This organizational tool serves a variety of functions, including as aligning material with
broad marketing goals, optimizing content for keywords or topics, and fostering teamwork
among writers. Furthermore, content calendars enable flexibility in responding to unforeseen
events or trends, guaranteeing that material is timely and relevant.
Fundamentally, a well-organized and meticulously maintained content calendar equips

companies and content producers to expedite their content production procedures, uphold a
consistent corporate identity, and eventually provide significant results in the dynamic world
of digital marketing.
1. Identify Objectives and Goals: It's critical to establish content marketing goals and
objectives before developing content calendar. What do you hope to accomplish?
Are you trying to enhance revenue, lead generation, brand exposure, or engagement?
Content approach will be directed by set goals.
2. Understand Audience: Recognize the tastes, passions, and issues of target audience.
Find out about their needs, behaviors, and demographics. Use this knowledge to
produce content that connects with audience.
3. Select Topics and Content Types: Decide what kinds of material, such as blog
entries, videos, infographics, podcasts, or social media postings, should be produced.
Choose topics that are pertinent and in line with the interests of audience and
company's goals.
4. Make a template for a content calendar: Create a template for content calendar that
includes crucial information like publication dates, content titles, content kinds,
keywords, target audiences, and designated team members. The process of content
planning is streamlined by using an organized template.
5. Identify the Content Pillars and Themes: Establish broad content pillars or themes
that serve as a representation of the key subject’s content will address. These
recurring themes support consistency and demonstrate subject-matter competence.
6. Research Keywords: Conduct keyword research to find pertinent search terms and
phrases associated with the topics of article. For better search engine visibility,
carefully use these keywords into content.
7. Identify Content Frequency: Choose the frequency of content publishing. Depending
on resources and the audience's expectations, the frequency may change. Select a
realistic timetable one can stick to because consistency is important.
8. Establish an editorial schedule: Put precise content ideas and release dates on content
calendar. Make sure that each piece of content fits within content strategy's specific
goals and is consistent with content themes.
9. Assign Responsibilities: Give authors, editors, designers, and social media managers
on content development team their respective roles and duties. Give credit where
credit is due for each piece of information.
10. Set Deadlines: Set up deadlines for the development, editing, and approval of
material. By setting deadlines, one can guarantee that content will be written and
delivered on time.
11. Create Evergreen and Seasonal Content: Include evergreen and seasonal items in
calendar. Evergreen material is timeless, whereas seasonal content is related to
occasions or festivals. Consistent engagement is provided by a well-rounded blend.
12. Allow for Flexibility: Having a regular timetable is important, but we should also
allow for some flexibility to take advantage of timely or unforeseen content
possibilities, such as breaking news in business or popular themes.
13. Include Distribution and Promotion: Make a marketing and distribution strategy for
material. To increase the reach of material, think about using social media, email
marketing, paid advertising, and influencer collaborations.
14. Examine and Modify: - Regularly examine content calendar to gauge how well it is
meeting objectives. Analyze engagement, traffic, and conversion numbers. Based on
what works best for audience, adjust calendar.
15. Document Content Strategy: Include content strategy and content calendar in
documentation. The target audience, messaging, distribution methods, and key
performance indicators (KPIs) should all be described in this strategy.
16. Put a content management system (CMS) into action: To make content production,
collaboration, and scheduling easier, use a content management system or piece of
software. Effective content calendar management is made simpler by CMS systems.
17. Adapt and Evolve: The market for content is ever-changing. Keep abreast of industry
changes and adjust content calendar as necessary. To remain current and interesting,
experiment with different content formats and distribution methods.
A properly executed content calendar aids in consistency, organization, and the

accomplishment of content marketing objectives. An effective content calendar may be
designed and followed that will produce results for business by following these specific steps
and periodically assessing strategy.
6.3 Performance Tracking:
Performance tracking is the systematic process of gathering, analyzing, and interpreting data
to evaluate the efficacy of various tactics and actions in the context of digital marketing and
content management. It entails keeping track of metrics and key performance indicators
(KPIs) to determine how successfully certain goals and objectives are being achieved.
Website traffic, user engagement, conversion rates, interactions on social media, email
marketing analytics, SEO performance, and many other things are all included in
performance tracking. Gaining practical information into a digital marketing campaign's or
content strategy's strengths and areas for improvement is the main objective.
Businesses and marketers can make data-driven decisions by methodically measuring

performance. They can evaluate strengths and weaknesses, spot patterns, and adjust their
strategy as necessary. Analyzing website analytics, for instance, can show which pages are
most popular, aiding in the organization of content generation efforts. Metrics of social
media involvement can drive content distribution plans, and information about conversion
rates can direct website optimization efforts.
Performance monitoring is a continuous activity that calls for the usage of different analytics
software and solutions. It not only assesses past performance but also provides information
for upcoming campaigns and initiatives. In the end, it gives businesses the ability to fulfil
their goals in a constantly changing digital environment and maximize the return on
investment (ROI) for their digital marketing initiatives.
1. Set Clear Goals and KPIs: Establishing defined goals and Key Performance
Indicators (KPIs) is the first step in performance tracking. Included in these should
be measures like website traffic, conversion rates, engagement, lead generation, or
revenue development. They should also be in line with overall business objectives.
Setting SMART goals offers a clear framework for monitoring development.
SMART goals should be precise, measurable, achievable, relevant, and time bound.
2. Use Powerful Analytics Tools: To efficiently collect data, use powerful analytics
tools like CRM platforms, social media analytics platforms, email marketing
analytics, and Google Analytics. These programs gather information on user activity,
website traffic, sales, and other pertinent indicators.
3. Monitor Website Traffic: Keep track of website traffic to learn how visitors engage
with content. The number of visits, unique visitors, page views, bounce rate, and
average session length are important indicators. Analyze traffic sources to find out
which channels are bringing in the most customers.
4. Examine Audience Engagement with material: Examine how audience interacts with
material. Monitor statistics like click-through rates (CTR), likes, shares, and
comments, as well as increases in social media followers. This information assists in
determining which material is most popular with audience and guides the
development of new content.
5. Track Conversions: Tracking conversions is crucial for assessing the success of
content in reaching particular objectives. Keep track of conversions like form
submissions, email signups, product purchases, and downloads. Measure content's
effectiveness at persuading users to do desired actions by looking at conversion rates.
6. Track SEO Progress: Keep an eye on the search engine optimization (SEO) progress
of website. Track backlinks, organic search volume, and keyword rankings. Examine
which keywords get the most organic traffic and adjust content as necessary.
7. Examine Social Media Metrics: A variety of metrics are available on social media
platforms to gauge performance. Keep track of analytics like click-through rates on
shared links, reach, engagement, and follower growth. Determine the platforms that
work best for brand.
8. Regularly examine and Report: Regularly examine performance measures and
provide reports on them. Make thorough reports that highlight important results,
patterns, and problem areas. Share these reports with the appropriate parties, such as
the marketing groups or the top executives of the business.
9. Recognize Insights and Modify Approaches: Utilize the data by interpreting it.
Determine what is effective and what needs to be improved. Utilize these data to
modify content strategies, including content subjects, distribution methods, and
audience targeting.
10. Continuous Optimization: Monitoring performance is a continuous process.
Continually adjust content marketing tactics in light of the data gathered. Try out
new strategies, evaluate various content forms, and adjust to shifting consumer
preferences or commercial trends.
11. Stay Informed and Develop: Keep up with the most recent developments in content
marketing and digital analytics, as well as industry best practices.
12. Communicate Results: It's important for company to effectively communicate
performance results. To promote a data-driven culture, communicate wins, lessons
learned, and areas for growth with team.
By using this thorough performance tracking procedure, individuals may receive important
insights into the success of their content marketing activities and continuously improve their
tactics for improved outcomes and ROI.
7.Problem Framing & problem Analysis
7.1 TOWS Analysis:
Organizations can frame their issues and possibilities using the TOWS analysis, a strategic
planning technique. Threats, Opportunities, Weaknesses, and Strengths make up this
acronym. Identify the internal and external elements that have an impact on project or
organization during the problem-framing phase. Threats and weaknesses are internal
obstacles that must be overcome, whereas opportunities and strengths are available resources
from the outside world.
Problem analysis comes next after the problem has been framed using a TOWS analysis.
This entails delving deeply into each cited element. It evaluates the effects of threats and
weaknesses and determine potential countermeasures and looks into how to take advantage
of the abilities and opportunities to reach goals. Problem analysis aids in decision-making
by weighing the benefits and drawbacks of various strategies.
1. Strengths:
• Soul Yatra and Filmytronix, two outstanding bands from Music Mode Studio
noted for their musical talent and originality. This offers a useful advantage
for developing intriguing content and enticing consumers.
• Music Mode has established a solid reputation in the neighborhood music

scene thanks to years of musical brilliance in Mumbai. This established
presence can be used to engage a devoted fan base and draw in new ones.
• The studio stands out in the field thanks to its knowledge of music production
and direction. This skill set has the potential to be a digital marketing
campaign's differentiator.
2. Weakness:
• Music Mode Studio could not be well-known on digital platforms, which
could hinder its ability to reach a larger audience and interact with fans in a
meaningful way.
• Similar to many independent music studios, they may not have enough funds
to invest in complete digital marketing strategy and technologies.
• It is not known by its brand but is known for the Director and bands. Brand
value and awareness is not there.
3. Opportunities:
• Music Mode has several potential to increase its online presence,
audience, and engagement thanks to India's increasing digital music
market.
• Using social media sites to engage with fans, share music, and foster a
feeling of community can be successful.
• With the growth of online music streaming services, there is a chance to
share and advertise Soul Yatra and Filmytronix's music with a large
audience.
4. Threats:
• Mumbai's music scene is extremely competitive, with new studios and bands
appearing frequently. It's hard to keep up with the competition.
• The traditional music distribution strategies may be in danger due to the
consumer trend towards streaming services and digital platforms.
Strategy Recommendations:
1. SO (Strengths & Opportunities): Make the most of Music Mode Studio's

advantages by actively engaging the public on social media sites. Produce captivating
content that highlights the bands' performances and the studio's musical prowess.
Utilize the current audience to enter the online world and gain a larger following.
2. ST (Strengths-Threats): By promoting the studio's distinct skills in music
production and the great talent of Soul Yatra and Filmytronix, it can lessen the fear
of growing competition. To stand out, emphasize excellence and quality.
3. WO (Weakness & Opportunities): Despite resource limitations, give priority to
digital marketing initiatives that play to Music Mode's advantages. To reach a larger
audience, investigate low-cost techniques including content development, social
media management, and partnerships with online influencers.
4. WT (Weaknesses and Threats): Consider strategic partnerships or collaborations
with other stakeholders in the music industry to handle resource constraints and
rising competition. Joint partnerships or co-marketing initiatives may be able to help
with these difficulties.
The efficient navigation of the shifting music industry landscape can be made possible by
including a TOWS Analysis into Music Mode Studio's digital marketing plan. It's crucial to
adjust strategies considering the studio's unique circumstances and goals.
7.2 User Journey Mapping:
A method for understanding user experiences and pain points as they engage with a process,
service, or product is called user journey mapping. First is to frame the issue in the problem-
solving stage from the viewpoint of the user. This entails locating the points in a user's
journey where difficulties, annoyances, or inefficiencies occur.
Then, proceed to problem analysis once the problem has been properly framed through user
journey mapping. In this stage, the user journey's touchpoints, feelings, and pain points are
all carefully examined. It can investigate the underlying causes of these problems and rank
them according to how they affect the user experience. Designing solutions that specifically
address user wants and pain areas and eventually enhance the user experience is made easier
with the aid of problem analysis.
User Persona: Music Enthusiast and Potential Client
Name: Sarah Banerjee
Age: 28
Occupation: Marketing Manager
Location: Mumbai, India
I'm constantly on the lookout for new, local talent and intriguing music experiences in
Mumbai as a music enthusiast and marketing expert. I value websites that make it simple for
me to find new bands and look into possible collaborations. If Music Mode Studio provides
interesting content and a smooth user experience, it might be a useful tool for me.
Background and Demographics:
• Sarah is a young professional with a background in marketing, residing in Mumbai,

the vibrant hub of India's entertainment industry.
• She holds a bachelor's degree in marketing and has done MBA from reputed college
She has a keen interest in the arts, particularly music.
Goals and Motivations:
• Sarah is passionate about discovering new music, supporting local talent, and
attending live music events in Mumbai.
• She aspires to connect with musicians and music producers to explore collaboration
opportunities for her marketing campaigns.
Challenges and Pain Points:
• Sarah often finds it challenging to discover local bands and musicians amidst the vast
digital music landscape.
• She is occasionally frustrated with websites that are not user-friendly or lack up-to-
date event information.
Behavior and Preferences:
• Sarah is an active user of social media platforms, especially Instagram and Facebook,
where she follows musicians, event organizers, and music-related pages.
• She prefers websites and apps that offer a seamless user experience, easy navigation,
and high-quality content.
Interests:
• Attending live music concerts and festivals in Mumbai.

• Exploring indie and experimental music genres.
• Staying updated on the latest music trends and industry news.
• Leveraging music in her marketing campaigns to create engaging content.
User Journey Mapping for Music Mode Studio:
1. Discovery Phase:
Discovers Music Mode Studio through a search engine or social media. User has a
curiosity and interest in exploring the studio's offerings in this stage.
2. Interaction:
Then user visits the studio's website or social media pages. It is anticipated at this
stage that there is excitement amongst the user to explore content. Afterwards, it
navigates through the website or social media page to discover information about the
bands, music production services, and upcoming events.
3. Content Engagement: User finds engaging blog posts, music samples, and videos
on the website or social media pages. They are enthusiasm while consuming content
and are enjoys it. They listen to music videos, reads blog posts about music
production & artists, and watches videos featuring the bands' performances.
4. Social Media Connection: Follows Music Mode Studio on social media platforms
(e.g., Facebook, Instagram, YouTube). A sense of community and connection with
fellow fans is formed. Engages with posts, comments on updates, and shares content
with friends.
5. Event Discovery: Receives a notification on social media platforms about upcoming
music events. There is Excitement for live music experiences amongst the users.
Clicks on event details, purchases tickets, and shares event information on social
media.
6. Interacting with Bands: User attends a live performance by Soul Yatra or
Filmytronix or invite them as a client for their events or celebrations. They admire
the bands' music. Then they click photos and videos during the concert/events, shares
them on social media, and looks forward to future performances.
7. Exploring Music Production Services: User Contacts Music Mode Studio for
information on music production services through eagerness to explore potential
collaborations. Initiates a conversation with the studio to discuss music production
needs.
8. Loyalty and Advocacy: Then it receives exclusive content and offers as a loyal
subscriber. Users get a sense of being valued. Users continue to engage with content,
attends events, and recommends Music Mode Studio to friends and colleagues.
This user journey map describes how a music lover and potential customer would feel when
they engage with Music Mode Studio's online presence and content. The studio can utilize
it to create a satisfying and meaningful user experience that encourages audience loyalty and
advocacy by highlighting crucial touchpoints and chances for participation.
8.Suggestions & Recommendation
I had the chance to immerse myself in the complex realm of digital marketing and online
engagement within the music industry over my summer internship at Music Mode Studio.
It's essential to keep an attitude of continual learning if one wants to succeed in this industry.
By keeping up with the most recent business trends and thinking about obtaining certificates
in specialties like search engine optimization (SEO), social media marketing, or email
marketing, I can further enhance my ability in digital marketing.
Following are the work and learnings that I have received over a last two months:
1. It is essential to learn from industry point of view to excel in any specialization. My

first learning was to understand the industry of digital marketing.
- Digital Platform influence: A better understanding of how social media and
streaming services have grown to be significant players in the music industry.
These platforms have revolutionized the way that music is distributed and have
altered how audiences and artists engage with music. One of the examples of this
is Taylor Swift’s concerts.
- Competitive Landscape: Understanding many actors, from independent

musicians to established bands, and how they compete for audience attention and
engagement helped me better comprehend the competitive landscape in
Mumbai's music industry.
- Social Media’s Role: The role of social media in bridging the gap between
audiences and artists, as well as how social platforms might encourage fan-artist
interactions, have been major themes in recent years.
- Impact of COVID 19: A significant lesson learned has been how the pandemic
has affected the music business, particularly regarding live events and internet
tactics. This includes the ways in which studios and artists have utilized digital
tactics and adjusted to the new norm.
2. I immersed myself in the company's core during my summer internship at Music
Mode Studio. I looked into its deep history, core principles, and brand identity and
was able to learn through this experience how important digital marketing is to grow
the business's online presence, encouraging community involvement, and
accomplishing its goals.
- Company History and Contribution: Understanding Music Mode Studio's history
and its contribution to Mumbai's music scene is pivotal. It has allowed to
appreciate the company's heritage and its role as a bedrock of musical talent.
- Mission and Values: Learning about the company's mission and values has given
a deeper insight into its ethos and the principles it upholds in the pursuit of
musical excellence.
- Brand Identity: Understanding of the studio's brand identity and the importance
it places on brand recognition has been central. This brand recognition helps
create a unique identity within the industry.
- Online Reputation Management: Learning includes the role of online reputation
management in maintaining a positive brand image and how a company's digital
presence must be consistently managed and monitored.
- User Engagement: Grasped the role of the company's digital channels in
connecting with the audience and how they drive engagement. This user
engagement is crucial for building a loyal and supportive fan base.
3. During my Summer Internship at Music Mode Studio, I specialized in digital

marketing, focusing on brand awareness, audience targeting, and campaign impact
measurement. This specialization emphasized adaptability in the competitive digital
marketing landscape.
- Brand Building: Understanding the vital role of digital marketing in establishing
and preserving brand recognition and awareness. Strategies are designed to create
a unique digital brand identity.
- Audience Targeting Techniques: Proficiency in utilizing audience targeting
methods like segmentation and persona development to tailor digital marketing
strategies to specific audience segments effectively.
- Dynamic Nature of Digital Marketing: Recognizing the dynamic and ever-
changing nature of digital marketing, emphasizing adaptability and staying
updated with industry trends.
- Lead Generation: Expertise in digital marketing's role in attracting and
converting potential customers effectively.
- Data-Driven Decision-Making: The capacity to employ data-driven insights for
informed decision-making and optimizing digital marketing strategies.
- Influencer Marketing: Understanding influencer marketing in the digital
landscape to leverage influencer partnerships for broader reach and engagement.
- Creating Engaging Content: Acquiring skills in generating audience-engaging
content, whether through social media, blog posts, or other digital formats.
- Competitive Nature of Digital Marketing: Recognizing the competitive
landscape of digital marketing, where adaptability and differentiation are keys to
success.
8.1 PESTEL
• Political:
- Ensure that all digital marketing and online engagement strategies comply with
local, national, and international regulations, including copyright and privacy
laws.
- Explore opportunities for collaboration with government initiatives that promote
the music industry, digital media, and online arts and culture.
• Economic:
- Assess the economic impact of digital marketing strategies and ensure they are
cost-effective, minimizing financial waste.
- Evaluate how digital strategies contribute to revenue generation for the company
and the broader music industry.
• Social:
- Ensure that digital marketing strategies adhere to ethical guidelines, respecting
user privacy, and avoiding deceptive practices.
- Emphasize social responsibility by fostering a sense of community among fans
and artists, encouraging positive interactions and inclusivity.
- Monitor and manage the company's online reputation to ensure a positive and
socially responsible image.
• Technological:
- Evaluate the environmental impact of digital technologies used in strategies and
consider eco-friendly options where applicable.
- Stay updated with technological advancements in digital marketing and consider
how they can be used to reduce environmental impact or enhance user
experience.
• Environmental:
- Adopting paperless marketing materials, promoting eco-conscious practices in
campaigns, reducing the environmental impact associated with the project.
- This aligns with the growing trend of eco-friendly digital practices in the music
industry, contributing positively to the environment and potentially attracting an
audience with a strong commitment to sustainability.
• Legal:
- Ensure that all digital content used in marketing campaigns is legally obtained,
respecting copyright and licensing agreements.
- Adhere to data protection and privacy regulations in the collection and use of
user data for marketing purposes.
By addressing these PESTEL factors, we can make recommendations and suggestions that
not only enhance the effectiveness of digital marketing strategies but also contribute
positively to ethical, social, and environmental aspects in the music industry.
In the future, the digital marketing strategies at Music Mode Studio should align with
emerging technologies like VR, AR, and AI to create captivating and immersive user
experiences. Personalization should be at the core of campaigns to foster deeper audience
engagement. Embracing eco-friendly digital practices and ensuring data privacy in
compliance with evolving regulations will resonate well with socially conscious consumers.
Collaborations with industry partners, diverse content formats, and a commitment to social
responsibility should continue to drive community engagement. Staying updated with digital
marketing trends, optimizing for mobile, respecting cultural nuances, and upholding ethical
AI use are paramount. Exploring international marketing opportunities will enable the
company to expand its digital presence and reach a global audience effectively.
9.Conclusion
Our time at Music Mode Studio has been an incredible journey, revealing the powerful
connection between music and digital marketing in today's music industry. Digital marketing
has emerged as a pivotal tool for building brand recognition, engaging audiences, and
nurturing the growth of exceptional bands like Soul Yatra and Filmytronix.
The music world is changing rapidly. The way people listen to music and where the money
comes from is shifting. To keep up and thrive, embracing digital marketing strategies has
become not just a choice but a necessity. It's like adapting to the changing tides of the sea;
which need the right tools to sail forward.
We've also learned that it's not just about marketing; it's about doing it the right way. Being
ethical, responsible, and eco-friendly in the digital world is crucial. It's about connecting the
magic of music to the world we live in and making sure our digital strategies respect that
world.
As we look forward, we see a world full of possibilities. New technologies are emerging,
like virtual reality, artificial intelligence, and more. They promise exciting ways to make
music even more engaging and immersive. Picture this: virtual reality concerts or AI-
powered music recommendations that truly understand taste of customer.
Personalization is another key. It's about tailoring content to what people love. Imagine
hearing a song that feels like it was written just for an individual. That's what personalized
content is all about. It's like having a playlist that knows person’s heart.
Being socially responsible is more important than ever. It's about making a positive impact
in the world. We could support music education programs, help local communities, and even
stand up for causes that matter to fans. It's like using music to bring a smile to people's faces
and make the world a better place.
We also need to think about data privacy. People's personal data is valuable and needs to be
protected. This means following the rules and keeping people's information safe. It's like
making sure treasure chest is locked and only you have the key.
Staying updated is vital. The digital world changes fast, like a river flowing. To keep up, we
need to keep learning, adapt to new trends, and stay ahead of the game. It's like being on a
quest to discover new lands and treasures.
Ethical use of AI is crucial. AI can do amazing things, but it must be used fairly and without
bias. It's like having a robot friend who always plays by the rules and doesn't take sides.
Lastly, we look at expanding globally. It's like setting sail to new horizons. The world is a
big place, and music can reach people everywhere. By using digital strategies, we can share
music and story with fans around the world.
In conclusion, journey through Music Mode Studio has been eye-opening. We've discovered
that the fusion of music and digital marketing can create something beautiful. As we move
forward, this combination of art and technology will keep inspiring people and bring music
into the digital age, where the possibilities are endless. It's like a grand adventure with a
symphony of opportunities waiting for us.
10.Bibliography
https://www.custommarketinsights.com/report/music-event-market/
https://soundcharts.com/blog/india-music-market-overview#indian-music-industry-stats-
indias-digital-revolution-by-the-numbers
https://autographband.com/indian-music-industry-analysis-streaming-live-industry-
bollywood-2022-trends-and-more/
https://timesofindia.indiatimes.com/blogs/voices/the-value-of-the-live-events-market-
across-india/
https://indianmi.org/activities/india-trends/
https://www.merlindsouza.in
https://www.alliedmarketresearch.com/music-event-market-A08029
11.Annexure
Report 1:
Report 2
Report 3
Report 4
Work Plan
Plagiarism

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(Black Book Cover Page)

Design, Implementation and Execution of Digital Marketing Strategies and Online

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF

MASTER OF MANAGEMENT STUDIES (MMS)

(UNDER UNIVERSITY OF MUMBAI)

MAITHILI SUDHIR AMBAVANE

ROLL NO: 007

UNDER THE GUIDANCE OF

PROF. Dr. Manmeet Barve

MET’s INSTITUTE OF MANAGEMENT

DESIGN, IMPLEMENTATION AND EXECUTION OF DIGITAL

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF

MASTER OF MANAGEMENT STUDIES (MMS)

(UNDER UNIVERSITY OF MUMBAI)

MAITHILI SUDHIR AMBAVANE

ROLL NO: 007

MET’s INSTITUTE OF MANAGEMENT BHUJBAL KNWOLEDGE CITY,

ACADEMIC YEAR 2022-24

A PROJECT REPORT ON SUMMER INTERNSHIP

DESIGN, IMPLEMENTATION AND EXECUTION OF DIGITAL MARKETING

ROLL NO: 007

Name: Prof. Dr. Manmeet Barve (Signature of Guide)

Name: Maithili Sudhir Ambavane (Signature of Student)

Sr. No. Contents Page No.

Company Certificate vii

Table of Content viii

2. Need & Justification of the Project 8

3. Objectives of the Project 9

4. Company Background & Information 10

6. Process & Procedure 31

7. Problem Framing & Problem Analysis 39

8. Suggestions & Recommendations 45

Sr. No. Contents Page No.

1. Fig. 1.1 Revenue Distribution Analysis of the Indian Music 6

3. Fig 5.1 Music Event Market by Type 25

4. Fig 5.2 Music Event Market by Revenue Source 26

5. Fig 5.3 Music Event Market by Genre 26

6. Fig 5.4 Music Event Market by Age Group 27

7. Fig 5.5 Music Event Market by Gender 28

8. Fig 5.6 Internet users in India, 2000-2018, Million people 29

9. Fig 6.1 Content Calendar 34

1.1 Brand Awareness:

Creating brand recognition through digital marketing is a systematic way to establish

a feeling of community. Engaging with customers fosters a feeling of intimacy with

1.2 Brand Engagement:

Sharing on social media serves various purposes, including:

1. Communication: Communicate with the network, friends, or followers by sharing

2. Promotion of Content: Users, companies, and organizations frequently post content to

4. Information Dissemination: Sharing news stories, instructional materials, or significant

6. Expression: Using words, photographs, or other multimedia to share on social media is a

Reaching the Target Audience:

Fig.1.1 Source: https://www.statista.com/statistics/1154075/india-music-revenue-share-by-source/

Synchronization and Performance Rights: Together, synchronization (the licensing of music

2. Need and Justification for the project

• The music industry is experiencing intense competition because of the expansion of

• Technology improvements are causing the music business to change quickly.

3. Objectives of the project

4. Company’s Background and Information

Merlin Dsouza, Director of Music Mode

4.1 The Business Model Canvas

These comprehensive services demonstrate Music Mode's dedication to supporting

4.3 Indian Music Industry

Fig.4.1 Source: https://www.statista.com/statistics/235845/value-of-the-music-industry-in-india/

The expansion is probably influenced by technological developments, particularly the