Ans to the question no: 1

For the smoking cigarettes we will choose observational learning.

There are four stages of observational learning those are:

1. Attention: this person who is an observer is pays attention to another person’s behavior
who is taking cigarettes. This mainly occurs in the childhood to take negative thing as a
positive thing.
2. Retention: the observer stores the behavior in the memory. Thought about the cigarettes
in the memory.
3. Production: the observer must acquire the skill needed to reproduce the behavior. Then
he or she might acquire the knowledge how to smoke the cigarettes.
4. Motivation: the observer finds a reason to reproduce the behavior. Then there might be a
problem to him or her to take the cigarettes.

Ans to the question no: 2

In the picture we can see that this is a product for women. Now, let’s talk about the customer
profile of this advertisement.

1. As a women Horlicks, the age number will be from 25-45. This will be their targeted age
number.

2. This product will focus those women who wants to be a gainer, achiever and successful.

3. The occupation for the product will be house holders, job workers etc.
Process of consumer behavior:

Perceptual Selection: Perception is a decision-making process. People are often selective

because they can feel and receive only a limited amount of information from their surroundings.
Certain components of stimuli are filtered out while others are accepted throughout this selection
process. These components of the stimuli that are accepted stay and fall inside the person's
threshold limit, whilst those that are screened out fall outside or below the threshold limit.
There are three processes which define selection:
a. Exposure
b. Attention
c. Selective perception

Exposure:

When a stimulus activates a consumer's senses - sight, hearing, smell, taste, and touch – exposure
occurs. However, their level of participation and interest in the stimulus will be mirrored in the
amount of attention they spend to it. The immediate concentration of a consumer's cognitive
ability on a certain stimuli is characterized as attention. Attention is considered to have occurred
when, for example, people see a TV commercial, a new product exhibited at a retail shop, or a
new automobile in the business showroom.

Selective:

People will be choosy in their choice of obtaining various types of information for various items
or services depending on what interests them rather than the message substance and also in the
medium choices.