You are on page 1of 6

Elements of News are Immediacy, Prominence, Drama, Oddity

& Conflict
News is a piece of information about an event that would be a matter of interest
for a large number of readers. History never actually repeats, but it does seem
to repeat tendencies. Similarly, news stories never duplicate each other, but
they do have a way of falling into definite categories. Analyzing them as we
read them from day to day or listen to them as they come over through
difference source of news like radio, TV or newspaper. We can easily
distinguish elements of news interest which recur constantly. Sometimes a
news story will contain several of these interest provoking news elements but
sometimes one.

9 Elements of News
There are nine elements of news which enhance the news value.

Immediacy
Immediacy or timeliness is an important requisite of news. A reporter usually
places emphasis on the latest angles of, an event. The words ‘today’ and
‘tomorrow’ are related in most of the news stories. Occasionally a story may
concern events that happened in the past. In this case, the reporter discusses
some present aspect of a past event.

Proximity
Proximity or nearness refers to geographic nearness. Normally a reader is
more interested in an event geographically nearer than the one which has
taken place in some remote part of the world.

Consequences
A reporter should emphasize the angle of a story that will interest most
readers, listeners or viewers in terms of consequences.

Prominence
Prominence means persons, places, things and situations known to the public
for their weather, social position, achievement or previous publicity. The
reporter should always add as many prominent names and places in news
stories, as possible. The more renowned a particular name, place event or
situation, the more interest the news will create among its readers.
Drama
It also promotes the value of a news story. A reporter always tries to find
picturesque background and dramatic action for his news.

Oddity (anything strange or unsual) like wearing ear muffs in summers


Oddity or queerness always helps to make facts interesting. The greater the
degree of oddity in a story, the greater is its value as news.

Conflict
It is one of the most important of news elements. It is inherent in nearly all
news of sports, war, crime, violence and internal disputes and in all stories
involving difference of opinion. Generally, the news of conflict also involves
other news values as drama and oddity and therefore, has an emotional
impact, a factor that appeals to many people. Many types of stories have
conflict as their underlying element the struggle against odd. Here are some
of these types

1. Man’s struggle with nature


2. Struggle between individual and organized society
3. Struggle between political and economic groups i.e. wars, campaigns,
strikes
Sex
It is an integral part of human life. Sex is a vital news element in stories of
romance, marriage, divorce and other illicit relationships among members of
opposite sexes as readers want their emotions stirred.

Progress
It involves any significant change for the betterment of humanity. It may also
refer to an achievement in the laboratory, industry or a legislative body etc.

A number of factors modify the importance of news elements in actual


practice; the policy of a news medium may increase or decrease the
importance of a story. The class of readers, listeners and viewers that
dominate the audience of a paper, radio or television determines largely what
is going to be presented. The amount of space available to a paper or the
amount of time available on radio or television determines whether a story is
to be told briefly or in detail. Time often alters the value of a story and finally
the previous presentation of a story, on any medium, changes its value.
What's newsworthy?
Recently, someone asked me, “How would you define the
word 'newsworthy?'” Great question; allow me to elucidate.
 
News elements 
What makes a story newsworthy? Pay close attention to
these 10 elements of newsworthiness to see which apply to
your particular announcement. Good news stories have
more than one of these elements to help increase earned
media coverage.
 
 
 
1. Proximity

Location, location, location: If an event is happening nearby, it


will impact the audience more than if it were happening
somewhere else that doesn't affect them as much, such as in
another state or country.

2. Prominence

A well-known person, place, or event has a stronger news angle


than something that the audience isn’t familiar with. A guest
speaker visiting your local elementary school to take over
storytime doesn't resonate with many people ... unless that
speaker is Oprah.
3. Timeliness

Current news has more impact than something that happened


yesterday or last week. The news media loses interest quickly
and past events become stale when there's always fresh news
somewhere.

4. Oddity

If something is unusual, shocking, or bizarre, the strangeness


alone could make it newsworthy.

5. Consequence

If the impact of an event may directly affect readers, they'll want


to know about it. A run-of-the-mill burglary at the Watergate
Hotel was white noise on the airwaves until it became clear what
the identities of the key players meant for the nation.

6. Conflict

Audiences are always interested in disagreements, arguments,


and rivalries. If an event has a conflict attached to it, many
consumers will be interested based on that alone. Let's not
forget that it's human nature to choose sides and stand up for
that choice. Stories that involve conflict include those about
religion, sports, business, trials, wars, human rights violations,
politics, and even struggles against nature, animals, or outer
space.
7. Human interest

If a situation draws any sort of emotional reaction, it might


contain the news element of a human-interest story. These
stories can be "soft" kid-at-the-petting-zoo snapshots, inspiring
comeback accounts, or infuriating reports of incompetence on
the part of a public figure.

8. Extremes/superlatives

Reporters and audiences might be interested in the first, the best,


the longest, the smallest, the highest – if you can legitimately
claim one. Be careful. Do not overly focus on this, create
hyperbole, or exaggerate claims. Dishonesty here will come back
to bite you.

9. Scandal

Everyone loves to hate on the philandering congressman who


sends inappropriate pictures under an absurd virtual handle.
Reporters want a scoop on the scandal.

10. Impact

Whether it's a peaceful protest that encompasses five city blocks


or a 52-car pileup on the pike, the more people involved in the
event, the more newsworthy it is. Similarly, the number of people
affected by the event will affect its newsworthiness, whether it's
an adjustment of minimum wage or an alleged outbreak of
Ebola.
And remember:Just the facts
o Who?
o What?
o When?
o Where?
o Why?
o How? 

You might also like