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Silo - Tips - Development of Theme Park Based On Augmented Reality Tourism Government of Gujarat
Silo - Tips - Development of Theme Park Based On Augmented Reality Tourism Government of Gujarat
Tourism
Government of Gujarat
Contents
Project Concept 3
Market Potential 5
Growth Drivers 6
Gujarat – Competitive Advantage 9
Project Information 11
- Location/ Size
- Infrastructure Availability/ Connectivity
- Raw Material/ Manpower
- Key Players/ Machinery Suppliers
- Potential Collaboration Opportunities
- Key Considerations
Project Financials 17
Approvals & Incentives 18
Key Department Contacts 21
Page 2
Project Concept
Park formats are broadly classified as amusement parks, theme parks and water parks. According to
the International Association of Amusement Parks and Attractions (IAAPA):
An amusement park is a group of entertainment attractions, rides, food
Amusement
services and other events in a location for the enjoyment of large numbers of
park
people. Eg. Fun n Food Village, New Delhi
Theme parks, a specific type of amusement park, are usually much more
Theme park intricately themed where attractions have a unique setting or rides with specific
themes as compared to amusement parks. Eg. Adlabs Imagica, Mumbai
Page 3
Project Concept
Theme
Developer Project Concept Key AR/VR attractions/rides
Parks
L.I.V.E. Landmark A theme park that will be Complex will include an
(Landmark Entertainment using a combination of both interactive museum, a
Interactive Group, the firm augmented reality and virtual zoo and aquarium, a
Virtual behind theme virtual reality for a wide digital art gallery, a live
Experience) park designs of range of experiences. entertainment stage, an
Centre Universal Studios It will combine art, culture, immersive movie theater,
attractions such and retail with AR/VR, and and themed experience
as Terminator 2 themed architecture and retail.
3D design.
It is to be launched in China
in 2018.
Disney is also looking at virtual reality by considering showcasing its theme parks in head-
mounted virtual reality displays like the Oculus Rift.
Although they may integrate VR or augmented reality into some of their attractions, likely as
projected video experiences rather than head-mounted displays, they are actually looking at
taking VR out of the parks to allow users to experience Disney Theme Park rides at home.
Page 4
Market Potential
As per the latest TEA/AECOM Theme Index, there 2010 2011 2012 2013 2014
were 392 million visits to attractions run by top 10
Top 25 theme parks worldwide
global theme park groups, up 5.1%.
Asia top 20
EMEA top 20
United states top 20
Source: “India Amusement Parks,” Anand Rathi, 11 December 2015, via ThomsonOne
Page 5
Growth Drivers
Rising per India’s per capita income at the current market price is estimated to increase
capita at a CAGR of 15% to INR190,000 in 2014-2020E.
income Moreover, share of discretionary spend is expected to increase from 59% in
FY10 to 67% in FY20. Within discretionary spend, the share of leisure is
expected to increase at a CAGR of 6.4%.
Page 6
Market Potential
Industry segmentation
Parameters/classification Large parks Medium parks Small parks
Capex (INR million) >700 300-700 <300
Area covered (acres) >40 10-40 <10
Average ticket price (INR) >400 250-400 ~250
Footfalls/ year (in million) >0.5 0.3-0.5 <0.3
Tier-II cities, small
Outskirts of metros,
Location Metros and outskirts towns, outskirts of
tier-I cities
metro and tier-I cities
Essel World,
Aquamagica, Adlabs
Imagica (Mumbai), GRS Fantasy Park
Fun N Food Kingdom
Operators Nicco Park (Kolkata), (Mysuru), Ocean Park
(Dehradun)
Wonderla (Kochi and (Hyderabad)
Bengaluru), Kishikinta
(Chennai)
Number of parks 16-18 40-45 85-95
Page 7
Gujarat - Competitive
Advantage
Mapping Gujarat tourism
Business Tourism
High presence of Indian
and global companies
Archeological and Heritage Entertainment Tourism
18 SEZs operational
Tourism Longest shoreline of 1,600
km - beaches, forests, hills,
Variety of historical forts, Science City, theme parks,
palaces, dargahs, temples Gujarat zoos, lakes
Proactive Government and
aggressive marketing
Untapped tourism opportunity
Strategic location
Unique blend of pilgrimage, adventure,
hill station, beaches,
Cultural Tourism Wild Life Tourism
heritage, desert
Handicrafts such as Rarest and large number
bandhani, patolas, kutchi of flora and fauna
Fairs and festivals like Four national parks and
navratri, makarsankranti Religious Tourism 21 sanctuaries
Home to multitude
devotional centres and
temples like Dwarka,
Dakor, Ambaji, Somnath
Page 8
Gujarat - Competitive
Advantage
Gujarat has an excellent business opportunity for domestic and
international tourists
CAGR: 1,233 22
CAGR:
14.1% 13.2%
637 12
376 7
194 4
Total contribution to GDP Total Investment (USD billion) Employment (in million)
CAGR: CAGR:
5.0% 3.00
5.76% 11.0% 4.00 CAGR:
15.63%
2.7%
0.95
0.81
Tourism in India accounts for 7.5% of the GDP and is the third largest foreign exchange earner
for the country. Gujarat is expected to contribute 5% to the total GDP by 2025.
The business is expanding both in terms of turnover and boundaries and therefore
contributions total investments by Gujarat are expected to increase.
Today worldwide, one in eleven jobs may be ascribed to the tourism industry. Gujarat is
expected to generate 3 million jobs by 2025.
Page 9
Project Information
1. Tourism forms one of the key industries/ focus areas for the Government of Gujarat.
2. Amusement parks/theme parks/water parks are designated as ‘tourism units’ by the
state.
3. The state has several amusement/ theme parks, located across Ahmedabad, Vadodra,
Rajkot, Surat, attracting visitors from across the state.
The target market for the amusement park is the domestic and
foreign tourist. The major subsections are foreigners, NRG/NRI,
upper class domestic tourists and week end tourists from the city.
Target market
Due to large number of local/weekend tourist, this demand is
generally found to be high during weekends, festivals and public
holidays.
Ahmedabad
Gandhinagar
Tourist
flow*
Page 10
Project Information
Ahmedabad Gandhinagar
257 29
CAGR: CAGR:
17.5% 15.2%
115 14
60 8
27 4
Ahmedabad Gandhinagar
3% 3% 3%
1%
2% 4%
94% 90%
Page 11
Project Information
Entry pavilion
State of art entry, infrastructure for movement of all age of people,
with ticketing
help centres, medical help centres, relaxing places
counters
Main parking
Parking lot for minimum 500 cars, 200 bikes and 10-15 buses
area
Page 12
Project Information
Infrastructure availability
Logistics & Connectivity
Rail
Ahmedabad Gandhinagar
Air
Sardar Vallabhbhai Patel International Airport located in Ahmedabad serves the metropolitan
areas of two cities in the state of Gujarat - Ahmedabad and Gandhinagar. It provides
domestic flights connectivity to the metros and other major cities of India. It also offers
international flight connectivity to major countries across the world.
Road
Utility
Power
Water
Page 13
Project Information
*The manpower requirement has been estimated using the standard GITCO analysis done as part of Manpower and Skill
Gap Assessment for Tourism Sector in Gujarat (GITCO) report
**Operations includes – Ride Operations, Security, Office/Guest Relations, Housekeeping, Admin/Accounts, Theme Park
Maintenance, Purchase/Store, Sales & Marketing, Other Services (Laundry etc.)
Company Operates
• Appu Ghar; Adventure Island – Rohini; Entertainment City – Noida
International Amusement
• Constructing one in Gurgaon (60 acres) and one in Jaipur (300 acres)
Pan-India Paryatan Pvt.
• Essel World and Water Kingdom
Ltd. (of the Essel group)
Polo Amusement Park • Fun-N-Food Village – Delhi; Fun-N-Food Village - Nagpur
• Wonderla – Kochi; Wonderla – Bengaluru
Wonderla Holidays
• Constructing one in Hyderabad (49.5 acres)
Adlabs Entertainment • Adlabs Imagica; Adlabs Aquamagica
Page 14
Project Structure
The implementation of PPP projects would be in coordination with GIDB and as per the government
resolutions issued from time to time for tourism projects, which would be applicable to both
Greenfield and Brownfield projects. GUJTOP will be suitably assisting the State Government as per
the mandate given to it.
Tourism Corporation of
Gujarat Limited
Private investor
(project developer)
Page 15
Project Financials
Building 312.50
Machineries/equipment/technology (including
1,187.50
AR/VR)
Vehicles 25.00
Page 16
Approvals Required
Approvals required
Page 17
Incentives
Government of Gujarat has granted Industry status to Tourism sector thereby providing a great
boost to the industry. The incentives under Tourism Policy for the State of Gujarat (2015-2020)
shall be applicable to the eligible tourism units as mentioned in the next sections.
Owned and managed by women entrepreneurs (with minimum equity participation of 51% in
the entity)
SC/ST categories to an additional 5% subsidy over and above the ‘Admissible Subsidy’.
Other Exemptions
Luxury Tax - 5 years from the date of commencement of commercial operation
Entertainment Tax - 5 years from the date of commencement of commercial operation
Electricity Duty - 5 years from the date of commencement of commercial operation for New
Tourism Units only.
100% reimbursement of stamp duty and registration fee on sale/lease/transfer of land for the
first transaction only.
Page 18
Incentives
Page 19
Tourism Corporation of Gujarat Limited
http://www.gujarattourism.com/
This project profile is based on preliminary study to facilitate prospective entrepreneurs to assess a prima facie scope.
It is, however, advisable to get a detailed feasibility study prepared before taking a final investment decision.