Increase online presence

Increase offline stores

(The location of any stores play an important decision for its future strategy. On location the
manager from Titan eyeplus said that they have their most of the store where people with
high income come for shopping which indicates their target audience is high earning
customers. Even the location they have selected has the high rental cost which leads them to
go for high margins. Whereas Lenskart manager said that there is no any kind of location
constraint from company as they want to increase their market penetration as much as
possible. They also mentioned that in that location there was not any branded stores so it was
first mover advantage for them as a branded store)

Lenskart currently has 500 stores across more than 66 cities, including in tier II and tier III
locations such as Agartala, Tirupati, Siliguri, Raipur, Haridwar and Varanasi, among others.
They have balanced the reach by spreading out across metro and non-metro locations and are
currently serving more than 4000 people in a day and looking at scaling it up to 200,000
people in the coming years.

Eye check-up at comfort of home : membership

Promotional offer: buy one get one for frame, first frame free
Lenkart is known to give bundled offers like buying two at the cost of one or cross offers like
giving the first frame for free, real-time offers, personalized recommendations, email
coupons, etc.

Up to date for new trends

Cleaning Kit for glasses
About Titan Titan Company Limited (Titan), a joint venture between the Tata Group and the
Tamil Nadu Industrial Development Corporation (TIDCO), began operations as Titan
Watches Limited in 1984. Titan is the world's fifth largest integrated own brand watch
maker. Titan has developed lifestyle brands in a variety of product categories. Titan is well-
known in India for revolutionising the watch and jewellery industries.

Business Divisions
1) Watches and wearables division
Titan has maintained a strong foothold in the watch industry throughout the years by
introducing beautifully crafted collections designed for the discerning customer. This
sector has helped Titan Company become one of the world's largest retail networks, as
well as the world's fifth largest integrated watch maker.

Titan Edge, Titan Raga, Fastrack, Sonata, Nebula

2) Jewellery division
Tanishq began its journey in 1994 and over the years it has evolved into one of the
top jewellery businesses. Tanishq offers a one-of-a-kind experience, taking into
account each customer's own demands and preferences while offering classic and
modern designs in gold, diamond, and platinum. With retail sales of over Rs. 10000
crores last financial year, Tanishq has delivered value to its customers and
shareholders.

3) Eyewear division
Titan Eye+, Titan Company's third major consumer business initiative, revolutionized
the organized optical retail industry in India. It provides a world-class optical retail
experience that not only shows the finest in modern design and style, but also
unrivalled optical expertise, owing to technical partnership with Sankara Nethralaya,
India's leading eye care centre.

4) New business
Taneira provides a wide range of textiles and sarees manufactured entirely of pure
and natural fibres. In each store, the company provides about 3,000 sarees from
over 50 areas in India.

Skinn by Titan perfumes is a collection of sensual and captivating French fragrances
crafted by world-class French perfumers. It has separate collections of perfumes for
both men and women,
 Future Channels and Sales Strategy

Increase offline stores

Even after online presence, customers still like to have the touch and feel of the product. The
location of any stores plays an important decision for its future strategy and increasing market
penetration. Hence it is important to increase presence in tier 3 and very small cities as these
cities usually lack the presence of branded stores, which would give Titan first mover
advantage in these cities.

For example, the competitor Lenskart currently has 500 stores across many tier II and tier III
locations such as Agartala, Tirupati, Siliguri, Raipur, Haridwar and Varanasi.

Eye check-up at comfort of home

Providing eye check-up at home will be a good customer acquisition strategy and will also
be very convenient for customers. The more convenience we provide to customer, the more
customer is attracted towards the brand. This will lead to gaining more new customers and
increased sales revenue

Try at home
Along with providing eye check-up, customers can also be given an option to try few frames
at home. This will increase the reach of product and provide an extra channel to make
customers try our product apart from online virtual trial and offline stores.

Promotional offer: buy one get one for frame, first frame free, Exchange offer
Customers are majorly attracted to the promotional offers. Although Titan Eyeplus runs
many discounts offers, there is a need to have better and more attractive promotional offers
like Buy two frames at cost of one, Giving First frame with paid lenses and exchange old for
new. These offers will play a major role in customer acquisition and retain existing
customers.