Study - Id87113 - Cosmetics Market in Thailand

Cosmetics market in Thailand
COSMETICS MARKET IN THAILAND
Table of Contents
Table of Contents
01 Overview
Revenue of prestige cosmetics and fragrances in Asia-Pacific region 2021, by country 02
Beauty and cosmetic market value Thailand 2020, by market 03
Sales growth of beauty and personal care products Thailand 2021, by segment 04
Thailand: revenue of beauty & personal care 2024, by segment 05
02 International trade and investment

Cosmetic and toilet preparations import value Thailand 2017-2020 07
Cosmetics and toilet preparations import volume Thailand 2017-2020 08
Cosmetic and toilet preparations export value Thailand 2017-2020 09
Cosmetic and toilet preparations export volume Thailand 2017-2020 10
03 Cosmetics
Thailand: cosmetics market revenue 2013-2025 12
Cosmetics market average revenue per capita in Thailand 2013-2026 13
Table of Contents
Share of cosmetics market value Thailand 2019, by product type 14

Monthly production volume of powder Thailand 2021-2022 15
Monthly sales value of powder Thailand 2021-2022 16
04 Skin care
Skin care market revenue in Thailand 2013-2026 18
Skin care market average revenue per capita in Thailand 2013-2026 19
Growth rate of skin care products Thailand YTD 2021, by type 20
Monthly production volume of skin care Thailand 2021-2022 21
Monthly sales value of skin care Thailand 2021-2022 22
05 Peronal care and hair care

Thailand: personal care market revenue 2013-2026 24
Personal care market average revenue per capita in Thailand 2013-2026 25
Share of haircare market value Thailand 2020, by product type 26
Table of Contents
Monthly sales value of hair shampoo Thailand 2021-2022 27

Monthly production volume of powder Thailand 2021-2022 28
06 Consumer perspective
Spending pattern on skin care and cosmetics Thailand 2021-2023 30
Share of household buying health and beauty products Thailand 2021, by brand 31
Popular health and beauty brands Thailand 2021, by consumer reach points 32
Main factors for positive opinion K-beauty products in Thailand 2021 33
Main factors for negative opinion K-beauty products in Thailand 2021 34
Overview
Prestige cosmetics and fragrances market revenue in the Asia-Pacific region in 2021, by country (in
million U.S. dollars)
Revenue of prestige cosmetics and fragrances in Asia-Pacific region 2021, by country
16,000
13,648
14,000
12,000
Revenue in million U.S. dollars
10,000
8,204
8,000
6,000
4,000
1,976 1,686
2,000
627 589 542 454 407 343 278 191 125 124
0
Japan China India South Korea Australia Indonesia Philippines Pakistan Hong Kong Thailand Malaysia Vietnam New Singapore
Zealand
Note(s): Australia, China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, New Zealand, Pakistan, Philippines, Singapore, Vietnam, Thailand
Further information regarding this statistic can be found on page 36.
2 Source(s): Statista Consumer Market Outlook; Statista; ID 1260613 Overview
Beauty and cosmetic market value in Thailand in 2020, by traded market (in billion Thai baht)
Beauty and cosmetic market value Thailand 2020, by market
350
300
300
250
Market value
200 180
150
120
100
50
0
Domestic market Export market Total
Note(s): Thailand; 2020

3 Source(s): Marketeer Online; The Thai Cosmetic Manufacturers Association; ID 1300028 Overview
Sales growth rate of beauty and personal care products in Thailand as of October 2021, by
segment
Sales growth of beauty and personal care products Thailand 2021, by segment
15%
12%
11%
10%
5%
Sales growth
0%
-5%
-10%
-15%
-17%
-20%
Fragrances Skin care products Cosmetic products
Note(s): Thailand; October 2021

4 Source(s): Prachachat Business Newspaper; The 1 Insight; ID 1299951 Overview
Revenue of the beauty & personal care market in Thailand in 2024, by segment (in million U.S.
dollars)
Thailand: revenue of beauty & personal care 2024, by segment
3,500 3,304
3,000
2,500
2,000
1,500
1,000
773
649
500 302
0
Personal care Skin care Cosmetics Fragrances
Note(s): Thailand
5 Source(s): Statista Consumer Market Outlook; Statista; ID 1220301 Overview
International trade and investment

Import value of cosmetic and toilet preparations in Thailand from 2017 to 2020 (in million U.S.
dollars)
Cosmetic and toilet preparations import value Thailand 2017-2020
1,200
1,013.71
987.8
1,000
805.54
Imports in million U.S. dollars
800
615.22
600
400
200
0
2017 2018 2019 2020
Note(s): Worldwide, Thailand; 2017 to 2020; including beauty, make-up, and skin care preparations, manicure or pedicure preparations
7 Source(s): UN Comtrade; ID 872718 International trade and investment
Import volume of cosmetics and toilet preparations in Thailand from 2017 to 2020 (in million
kilograms)
Cosmetics and toilet preparations import volume Thailand 2017-2020
40
34.4
35 32.85
29.44
30
Imports in million kilograms
25 23.84
20
15
10
0
2017 2018 2019 2020
Note(s): Worldwide, Thailand; 2017 to 2020; figures include beauty, make-up, and skin care preparations, manicure or pedicure preparations
Export value of cosmetic and toilet preparations in Thailand from 2017 to 2020 (in million U.S.
dollars)
Cosmetic and toilet preparations export value Thailand 2017-2020
1,200
984.02
1,000
Exports in million U.S. dollars
800
614.96
591.43
600
386.55
400
200
0
2017 2018 2019 2020
Export volume of cosmetic and toilet preparations in Thailand from 2017 to 2020 (in million
kilograms)
Cosmetic and toilet preparations export volume Thailand 2017-2020
80
70.95
70
60.71
60
52.62
Exports in million kilograms
50
40
30
20
10
0
2017 2019 2020
Cosmetics
Revenue of the cosmetics market in Thailand from 2013 to 2025 (in million U.S. dollars)
Thailand: cosmetics market revenue 2013-2025
900
825.4
782.9
800
741.4
700 664
580.2
600
531.1 522.6
482.2 481.6
500
440.1 436.4 433.8 441.9
400
300
200
100
0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Note(s): Thailand
12 Source(s): Statista Consumer Market Outlook; Statista; ID 1220262 Cosmetics
Average revenue per capita of the cosmetics market in Thailand from 2013 to 2026 (in U.S. dollars)
Cosmetics market average revenue per capita in Thailand 2013-2026
14
11.74
12
11.14
Average revenue per capita in U.S. dollars
10.56
10 9.48
8.33
8 7.65 7.47
6.97 6.9
6.46 6.38 6.31 6.41
6
0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Note(s): Thailand
13 Source(s): Statista Consumer Market Outlook; Statista; ID 1220321 Cosmetics
Distribution of cosmetics market value in Thailand in 2019, by product type
Share of cosmetics market value Thailand 2019, by product type
Share of product type

0% 10% 20% 30% 40% 50% 60%
Cosmetics for face 57%
Cosmetics for lips 25%
Cosmetics for eyes 17%
Cosmetics for nails 1%

14 Source(s): Euromonitor; Marketingoops.com; ID 1212199 Cosmetics
Production volume of powder products in Thailand form June 2021 to January 2022 (in tons)
Monthly production volume of powder Thailand 2021-2022
7,000
6,493
6,000
5,371 5,397
5,048 5,095
5,000
4,592
Production volume in tons
4,355
3,980
4,000
3,000
2,000
1,000
0
Jun '21 Jul '21 Aug '21 Sep '21 Oct '21 Nov '21 Dec '21 Jan '22
Note(s): Thailand; June 2021 to January 2022

15 Source(s): Office of Industrial Economics (Thailand); ID 1219059 Cosmetics
Sales value of powder products in Thailand form June 2021 to January 2022 (in million Thai baht)
Monthly sales value of powder Thailand 2021-2022
400
358.28
350
314.97
299.26
300
Sales value in million Thai baht
266.21 268.81 265.78

254.76
250 230.97
200
150
100
50
0

16 Source(s): Office of Industrial Economics (Thailand); ID 1219080 Cosmetics
Skin care
Revenue of the skin care market in Thailand from 2013 to 2026 (in million U.S. dollars)
Skin care market revenue in Thailand 2013-2026
1,200
1,018.3
973.1
1,000
928.6
880.9
817.2
800
711.5 710.2
689.7
654.8
597.9
600 550.8 546.3 542 550.5
400
200
0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Note(s): Thailand
18 Source(s): Statista Consumer Market Outlook; Statista; ID 1220299 Skin care
Average revenue per capita of the skin care market in Thailand from 2013 to 2026 (in U.S. dollars)
Skin care market average revenue per capita in Thailand 2013-2026
16
14.47
13.84
14 13.22
12.55
11.66
12
10.22 10.15
9.88
10 9.43
8.64
8.08 7.98 7.89 7.98
8
0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Note(s): Thailand
19 Source(s): Statista Consumer Market Outlook; Statista; ID 1220332 Skin care
Penetration growth rate of skin care products in Thailand in the year-to-date August 2021, by type
Growth rate of skin care products Thailand YTD 2021, by type
30%
26%
25%
20%
Penetration growth rate
15%
11%
10%
5%
5%
0%
Moisturizing Acne care Cleanser
Note(s): Thailand; YTD August 2021

20 Source(s): Kantar Worldpanel; ID 1299609 Skin care
Production volume of skin care products in Thailand form June 2021 to January 2022 (in tons)
Monthly production volume of skin care Thailand 2021-2022
10,000
9,366
8,748 8,894
9,000
8,100
8,000
7,366 7,289
7,000 6,760 6,771
6,000
5,000
4,000
3,000
2,000
1,000
0
Note(s): Thailand; June 2021 to January 2022; skin care products include soap and skin cream products
21 Source(s): Office of Industrial Economics (Thailand); ID 1218645 Skin care
Sales value of skin care products in Thailand form June 2021 to January 2022 (in million Thai bat)
Monthly sales value of skin care Thailand 2021-2022
1,800
1,632.14
1,600
1,400
1,200
1,047.31
984.92
1,000 951.15 939.2
902.15
800 740.06 739.26
600
400
200
0
Note(s): Thailand; June 2021 to January 2022; skin care products include soap and skin cream products
22 Source(s): Office of Industrial Economics (Thailand); ID 1218720 Skin care
Peronal care and hair care

Revenue of the personal care market in Thailand from 2013 to 2026 (in million U.S. dollars)
Thailand: personal care market revenue 2013-2026
5,000
4,411.7
4,500
4,204.8
4,003.2
4,000 3,805.7
3,605.2
3,500 3,293.5
3,022 3,091
3,000 2,781
2,538.7
2,500 2,369 2,336.5 2,309.8 2,339.5
2,000
1,500
1,000
500
0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Note(s): Thailand
24 Source(s): Statista Consumer Market Outlook; Statista; ID 1220297 Peronal care and hair care
Average revenue per capita of the personal care market in Thailand from 2013 to 2026 (in U.S.
dollars)
Personal care market average revenue per capita in Thailand 2013-2026
70
62.69
59.79
60 56.97
54.22
51.45
50 47.08
43.4 44.28
40.06
40 36.68
34.76 34.14 33.61 33.92
30
20
10
0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Note(s): Thailand
25 Source(s): Statista Consumer Market Outlook; Statista; ID 1220329 Peronal care and hair care
Distribution of haircare market value in Thailand in 2020, by product type
Share of haircare market value Thailand 2020, by product type
Share of product type

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Hair treatment products 82%
Hair dye products 13%
Hair styling products 4%
Hair straightener/curler products 1%

26 Source(s): Euromonitor; Various sources (TNP Cosmeceutical ); ID 1212241 Peronal care and hair care
Sales value of hair shampoo products in Thailand form June 2021 to January 2022 (in million Thai
baht)
Monthly sales value of hair shampoo Thailand 2021-2022
1,800
1,673.89
1,600
1,401.97
1,400 1,353.81 1,340.84
1,229.35
1,200 1,098.66 1,092.74

987.12
1,000
800
600
400
200
0

27 Source(s): Office of Industrial Economics (Thailand); ID 1218913 Peronal care and hair care
7,000
6,493
6,000
5,371 5,397
5,048 5,095
5,000
4,592
4,355
3,980
4,000
3,000
2,000
1,000
0

28 Source(s): Office of Industrial Economics (Thailand); ID 1219059 Peronal care and hair care
Consumer perspective
Forecasted spending habits of Thai consumers on skin care and cosmetics in Thailand between
2021 and 2023
Spending pattern on skin care and cosmetics Thailand 2021-2023
Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Spend more 41%
Unchanged 40%
Spend less 18%
Note(s): Thailand; April to September 2020; 18-60 years; 1,004 respondents; the survey was conducted in Bangkok and Chaing Mai province
30 Source(s): HKTDC; ID 1209742 Consumer perspective
Share of households buying health and cosmetics products in Thailand in 2021, by brand
Share of household buying health and beauty products Thailand 2021, by brand
Share of household brand

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Colgate 77.1%
Sunsilk 54.7%
Sofy 51.2%
Protex 56.7%
Nivea 52.7%

31 Source(s): Kantar Worldpanel; ID 1218440 Consumer perspective
Leading health and cosmetics' brands in Thailand in 2021, by consumer reach points (in millions)
Popular health and beauty brands Thailand 2021, by consumer reach points
Consumer reach points in milions

0 20 40 60 80 100 120 140
Colgate 117
Sunsilk 63
Sofy 59
Protex 56
Nivea 49

32 Source(s): Kantar Worldpanel; ID 1218437 Consumer perspective
Main positive aspects for consumers' impression of Korean beauty products in Thailand in 2021
Main factors for positive opinion K-beauty products in Thailand 2021
45%
41.7%
40%
35%
30%
26.3%
25.2%
25%
21.8%
19.9%
20% 18.8%
15.8%
15% 13.2% 12.4%
10%
5%
0%
Effective and good Low price Celebrities' use or Various product Recommendation Good reputation Eco-friendly Product package Good brand
quality compared to the advertisement types from an influencer from other people ingredients in design reputation
quality products
Note(s): South Korea, Thailand; November 1, 2020 October 31, 2021; 15-59 years old; 266 respondents; people who experienced South Korean beauty content
33 Source(s): Korean Foundation for International Cultural Exchange; MCST (South Korea); ID 1018248 Consumer perspective
Main negative influence on consumers' impression of Korean beauty products in Thailand in 2021
Main factors for negative opinion K-beauty products in Thailand 2021
35%
30.5%
30%
27.8%
25%
21.4%
20%
17.7%
16.5%
15% 13.2%
12.4%
10.9%
10% 9%
5%
0.4%
0%
None High price Non-favorable Limited product Excessive Low quality Bad product Politicial, Bad brand Other
compared to the ingredients in types advertisement package design diplomatic issues reputation
quality products with Korea
Note(s): South Korea, Thailand; November 1, 2020 to October 31, 2021; 15-59 years old; 266 respondents; people who experienced South Korean beauty content
34 Source(s): Korean Foundation for International Cultural Exchange; MCST (South Korea); ID 1017996 Consumer perspective
References
Prestige cosmetics and fragrances market revenue in the Asia-Pacific region in 2021, by country (in
million U.S. dollars)
Revenue of prestige cosmetics and fragrances in Asia-Pacific region 2021, by country
Description
Source and methodology information
In 2020, the prestige cosmetics and fragrances market generated a revenue of an estimated 13.65 billion U.S.
Source(s) Statista Consumer Market Outlook; Statista dollars in Japan. In China, the market created a revenue of around 8.2 billion and in India revenue amounted to
around 2 billion dollars. The smallest revenue among the selected Asian-Pacific countries was generated in
Conducted by Statista Consumer Market Outlook
Singapore and amounted to merely 124 million U.S. dollars.
Survey period n.a.
Region(s) Australia, China, Hong Kong, India, Indonesia, Japan, South Korea,
Malaysia, New Zealand, Pakistan, Philippines, Singapore, Vietnam,
Thailand
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista
Publication date August 2021
Original source Statista Consumer Market Outlook
Website URL visit the website
Notes: Data provided by Statista Market Outlook are estimates Prestige

Cosmetics and Fragrances are comprised of Prestige Skin Care,
Fragrances and Decorative Cosmetics. Skin care products constitute the
bulk of sales with roughly 50 percent of all sales revenues. With a high
share of licensed designer and [...] For more information visit our Website
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36 References
Beauty and cosmetic market value in Thailand in 2020, by traded market (in billion Thai baht)
Beauty and cosmetic market value Thailand 2020, by market
Description
In 2020, the market value of beauty and cosmetic products generated from both the domestic and export
Source(s) Marketeer Online; The Thai Cosmetic Manufacturers Association markets in Thailand amounted to around 300 billion Thai baht. Meanwhile, the production of beauty and
cosmetic products in the country had been increasing over the years.
Conducted by The Thai Cosmetic Manufacturers Association
Survey period 2020
Region(s) Thailand
Age group n.a.
Published by Marketeer Online
Publication date April 2021
Original source marketeeronline.co
Notes: One Thai baht is 0.030 U.S. dollars and 0.027 euros as of March 2021.
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37 References
Sales growth rate of beauty and personal care products in Thailand as of October 2021, by
segment
Sales growth of beauty and personal care products Thailand 2021, by segment
Description
As of October 2021, sales of skin care products in Thailand grew by 11 percent. In comparison, sales of
Source(s) Prachachat Business Newspaper; The 1 Insight cosmetic products in the country contracted by 17 percent. In that period, Thai consumers also turned to online
channels when purchasing consumer goods.
Conducted by The 1 Insight
Survey period October 2021
Region(s) Thailand
Age group n.a.
Published by Prachachat Business Newspaper
Publication date October 2021
Original source prachachat.net
Notes: n.a.
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38 References
Revenue of the beauty & personal care market in Thailand in 2024, by segment (in million U.S.
dollars)
Thailand: revenue of beauty & personal care 2024, by segment
Description
Personal care was estimated to be the largest segment of the beauty and personal care market in Thailand in
Source(s) Statista Consumer Market Outlook; Statista 2024 with a revenue of 3.3 billion U.S. dollars. The smallest segment was fragrances with a revenue of 302
million U.S. dollars.
Conducted by Statista
Survey period n.a.
Region(s) Thailand
Age group n.a.
Published by Statista Consumer Market Outlook
Publication date March 2021
Notes: The Beauty & Personal Care market is defined here as consumer goods
for cosmetics and body care. Included are beauty cosmetics for the face,
lips, skin care products, fragrances and personal care products such as
hair care, deodorants and shaving products. Excluded are beauty
services, such as haird [...] For more information visit our Website
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39 References
Import value of cosmetic and toilet preparations in Thailand from 2017 to 2020 (in million U.S.
dollars)
Cosmetic and toilet preparations import value Thailand 2017-2020
Description
In 2020, imports of cosmetic and toilet preparations in Thailand were valued at around 615.2 million U.S. dollars,
Source(s) UN Comtrade which decreased from the previous year. In that year, the export value of cosmetic and toilet preparations in the
country amounted to around 591.4 million U.S. dollars.
Conducted by UN Comtrade
Survey period 2017 to 2020
Region(s) Worldwide, Thailand
Age group n.a.
Special characteristics including beauty, make-up, and skin care preparations, manicure or
pedicure preparations
Published by UN Comtrade
Original source comtrade.un.org
Notes: The source does not provide a released date. The date used here is the
date of access.
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40 References
Import volume of cosmetics and toilet preparations in Thailand from 2017 to 2020 (in million
kilograms)
Cosmetics and toilet preparations import volume Thailand 2017-2020
Description
In 2020, the import volume of cosmetic and toilet preparations in Thailand reached around 23.8 million
Source(s) UN Comtrade kilograms, which decreased from the previous year. In that year, the import value of cosmetic and toilet
preparations in the country amounted to around 615.2 million U.S. dollars.
Age group n.a.
Special characteristics figures include beauty, make-up, and skin care preparations, manicure or
date of access. The figures have been rounded.
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41 References
Export value of cosmetic and toilet preparations in Thailand from 2017 to 2020 (in million U.S.
dollars)
Cosmetic and toilet preparations export value Thailand 2017-2020
Description
In 2020, exports of cosmetic and toilet preparations from Thailand were valued at around 591.4 million U.S.
Source(s) UN Comtrade dollars, which was dropping from the previous year. In that year, the import value of cosmetic and toilet
preparations in the country amounted to roughly 615.2 million U.S. dollars.
Age group n.a.
date of access.
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42 References
Export volume of cosmetic and toilet preparations in Thailand from 2017 to 2020 (in million
kilograms)
Cosmetic and toilet preparations export volume Thailand 2017-2020
Description
In 2020, export volume of cosmetic and toilet preparations in Thailand reached around 71 million kilograms,
Source(s) UN Comtrade which increased from the previous year. In that year, the export value of cosmetic and toilet preparations in the
country amounted to around 591.4 million U.S. dollars.
Age group n.a.
Notes: The source does not provide export data for 2018. The source does not
provide a released date. The date used here is the date of access. The
figures have been rounded.
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43 References
Revenue of the cosmetics market in Thailand from 2013 to 2025 (in million U.S. dollars)
Thailand: cosmetics market revenue 2013-2025
Description
Revenue of the cosmetics market in Thailand stood at over 522.6 million U.S. dollars in 2021. The Statista
Source(s) Statista Consumer Market Outlook; Statista Consumer Market Outlook estimates that this figure will rise to roughly 825.4 million dollars by 2025.
Survey period n.a.
Region(s) Thailand
Age group n.a.
Notes: The Cosmetics segment covers decorative cosmetics for the face, lips,
eyes, nails and natural cosmetics. Excluded are products applied to the
skin for cleansing and care. Cosmetics includes products such as
makeup, lipsticks, mascara and nail polishes. All figures are estimates. A
detailed methodolo [...] For more information visit our Website
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44 References
Average revenue per capita of the cosmetics market in Thailand from 2013 to 2026 (in U.S. dollars)
Cosmetics market average revenue per capita in Thailand 2013-2026
Description
Average revenue of the cosmetics market in Thailand stood at over 7.47 U.S. dollars per capita in 2021. The
Source(s) Statista Consumer Market Outlook; Statista Statista Consumer Market Outlook estimates that this figure will rise to 11.74 dollars per capita by 2025.
Survey period n.a.
Region(s) Thailand
Age group n.a.
Notes: The Cosmetics segment covers decorative cosmetics for the face, lips,
eyes, nails and natural cosmetics. Excluded are products applied to the
skin for cleansing and care. Cosmetics includes products such as
makeup, lipsticks, mascara and nail polishes. All figures are estimates. A
detailed methodolo [...] For more information visit our Website
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45 References
Distribution of cosmetics market value in Thailand in 2019, by product type
Share of cosmetics market value Thailand 2019, by product type
Description
In 2019, cosmetics for face accounted for 57 percent of the cosmetics market value in Thailand. In that year, the
Source(s) Euromonitor; Marketingoops.com value of Thailand's cosmetics and personal care market amounted to around two hundred billion Thai baht.
Conducted by Euromonitor
Survey period 2019
Region(s) Thailand
Age group n.a.
Published by Marketingoops.com
Publication date May 2020
Original source marketingoops.com
Notes: n.a.
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46 References
Description
In January 2022, the production volume of powder products in Thailand amounted to around 5.4 thousand tons.
Source(s) Office of Industrial Economics (Thailand) In that same period, approximately 4.9 thousand tons of powder products were sold in the country.
Conducted by Office of Industrial Economics (Thailand)
Survey period June 2021 to January 2022
Region(s) Thailand
Age group n.a.
Published by Office of Industrial Economics (Thailand)
Original source indexes.oie.go.th
Notes: n.a.
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47 References
Sales value of powder products in Thailand form June 2021 to January 2022 (in million Thai baht)
Monthly sales value of powder Thailand 2021-2022
Description
In January 2022, the sales value of powder products in Thailand amounted to around 265.78 million Thai baht.
Source(s) Office of Industrial Economics (Thailand) In that same period, approximately 5.4 thousand tons of powder products were produced in the country.
Region(s) Thailand
Age group n.a.
Notes: The figures have been rounded. One Thai baht equals 0.031 U.S. dollars
and 0.027 euros as of March 2022.
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48 References
Revenue of the skin care market in Thailand from 2013 to 2026 (in million U.S. dollars)
Skin care market revenue in Thailand 2013-2026
Description
Revenue of the skin care market in Thailand stood at 710.2 million U.S. dollars in 2021. The Statista Consumer
Source(s) Statista Consumer Market Outlook; Statista Market Outlook estimates that this figure will rise to over over one billion dollars by 2026.
Survey period n.a.
Region(s) Thailand
Age group n.a.
Notes: Skin Care includes cosmetic products designed for care and protection of
the skin. These cover all types of creams and lotions for face, hand and
foot care as well as sunscreen. The products are not used for decorative
purposes. Excluded are skin treatment products with a health focus, e.g.
acne tre [...] For more information visit our Website
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49 References
Average revenue per capita of the skin care market in Thailand from 2013 to 2026 (in U.S. dollars)
Skin care market average revenue per capita in Thailand 2013-2026
Description
Average revenue of the skin care market in Thailand stood at 10.15 U.S. dollars per capita in 2021. The Statista
Source(s) Statista Consumer Market Outlook; Statista Consumer Market Outlook estimates that this figure will rise to 14.47 dollars by 2026.
Survey period n.a.
Region(s) Thailand
Age group n.a.
Notes: Skin Care includes cosmetic products designed for care and protection of
the skin. These cover all types of creams and lotions for face, hand and
foot care as well as sunscreen. The products are not used for decorative
purposes. Excluded are skin treatment products with a health focus, e.g.
acne tre [...] For more information visit our Website
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50 References
Penetration growth rate of skin care products in Thailand in the year-to-date August 2021, by type
Growth rate of skin care products Thailand YTD 2021, by type
Description
In the YTD of August 2021, the penetration rate of moisturizing products in Thailand grew by 26 percent, which
Source(s) Kantar Worldpanel was the highest among other types of skin care products. Additionally, it was forecast that the Thai consumers
would spend more on skin care and cosmetic products through 2023.
Conducted by Kantar Worldpanel
Survey period YTD August 2021
Region(s) Thailand
Age group n.a.
Published by Kantar Worldpanel
Publication date August 2021
Original source kantarworldpanel.com
Notes: n.a.
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51 References
Production volume of skin care products in Thailand form June 2021 to January 2022 (in tons)
Monthly production volume of skin care Thailand 2021-2022
Description
In January 2022, the production volume of skin care products in Thailand amounted to around 7.3 thousand
Source(s) Office of Industrial Economics (Thailand) tons. In that same period, approximately 5.2 thousand tons of skin care products were sold in the country.
Region(s) Thailand
Age group n.a.
Special characteristics skin care products include soap and skin cream products
Notes: The figures have been rounded.
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52 References
Sales value of skin care products in Thailand form June 2021 to January 2022 (in million Thai bat)
Monthly sales value of skin care Thailand 2021-2022
Description
In January 2022, the total sales value of skin care products in Thailand amounted to almost 740 million Thai
Source(s) Office of Industrial Economics (Thailand) baht. In that same period, approximately 7.5 thousand tons of skin care products in Thailand were sold
domestically and internationally.
Region(s) Thailand
Age group n.a.
Special characteristics skin care products include soap and skin cream products
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53 References
Revenue of the personal care market in Thailand from 2013 to 2026 (in million U.S. dollars)
Thailand: personal care market revenue 2013-2026
Description
Revenue of the personal care market in Thailand stood at 3.3 billion U.S. dollars in 2021. The Statista Consumer
Source(s) Statista Consumer Market Outlook; Statista Market Outlook estimates that this figure will rise to over 4.4 billion dollars by 2026.
Survey period n.a.
Region(s) Thailand
Age group n.a.
Notes: The Personal Care segment covers all products intended for personal
cleansing such as shampoo, shower gels, bathing products, deodorants,
oral care and shaving products. Skin care cosmetics such as lotions, facial
cleansing products and body care services are not included. All figures are
estimates. [...] For more information visit our Website
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54 References
Average revenue per capita of the personal care market in Thailand from 2013 to 2026 (in U.S.
dollars)
Personal care market average revenue per capita in Thailand 2013-2026
Description
Average revenue of the personal care market in Thailand stood at 37.48 U.S. dollars per capita in 2020. The
Source(s) Statista Consumer Market Outlook; Statista Statista Consumer Market Outlook estimates that this figure will rise to 47.02 dollars per capita by 2024.
Survey period n.a.
Region(s) Thailand
Age group n.a.
Notes: The Personal Care segment covers all products intended for personal
cleansing such as shampoo, shower gels, bathing products, deodorants,
oral care and shaving products. Skin care cosmetics such as lotions, facial
cleansing products and body care services are not included. All figures are
estimates. [...] For more information visit our Website
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55 References
Distribution of haircare market value in Thailand in 2020, by product type
Share of haircare market value Thailand 2020, by product type
Description
In 2020, hair treatment products accounted for 82 percent of the haircare market value in Thailand which was
Source(s) Euromonitor; Various sources (TNP Cosmeceutical ) the highest among other types of hair care products. In comparison, hair straightener and curler products only
accounted for one percent.
Conducted by Euromonitor
Survey period 2020
Region(s) Thailand
Age group n.a.
Published by Various sources (TNP Cosmeceutical )
Publication date December 2020
Original source tnpoem.com
Notes: The source does not provide the date of survey. The date used here is
assumed as per the publication date.
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56 References
Sales value of hair shampoo products in Thailand form June 2021 to January 2022 (in million Thai
baht)
Monthly sales value of hair shampoo Thailand 2021-2022
Description
In January 2022, the total sales value of hair shampoo products in Thailand amounted to almost one billion Thai
Source(s) Office of Industrial Economics (Thailand) baht. In that same period, approximately 8.4 thousand tons of hair shampoo products were sold in the country.
Region(s) Thailand
Age group n.a.
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57 References
Description
In January 2022, the production volume of powder products in Thailand amounted to around 5.4 thousand tons.
Source(s) Office of Industrial Economics (Thailand) In that same period, approximately 4.9 thousand tons of powder products were sold in the country.
Region(s) Thailand
Age group n.a.
Notes: n.a.
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58 References
Forecasted spending habits of Thai consumers on skin care and cosmetics in Thailand between
2021 and 2023
Spending pattern on skin care and cosmetics Thailand 2021-2023
Description
According to a survey conducted from April to September 2020 in Thailand, 41 percent of the Thai respondents
Source(s) HKTDC stated that they would spend more on skincare and cosmetics between 2021 and 2023. On the other hand, 18
percent stated that they expected to spend less on such products.
Conducted by HKTDC
Survey period April to September 2020
Region(s) Thailand
Number of respondents 1,004
Age group 18-60 years
Special characteristics the survey was conducted in Bangkok and Chaing Mai province
Published by HKTDC
Publication date January 2021
Original source research.hkhtdc.com
Notes: The original survey question: Thai consumers' expected changes in

spending pattern in the next three years (products). The survey was
conducted among Thai consumers with a monthly household income of
30,000 Thai baht or above. Such respondents were internet and mobile
phone users, and have travelled [...] For more information visit our
Website
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59 References
Share of households buying health and cosmetics products in Thailand in 2021, by brand
Share of household buying health and beauty products Thailand 2021, by brand
Description
In 2021, approximately 77.1 percent of Thai households bought Colgate products. Sunsilk Brand came after,
Source(s) Kantar Worldpanel with around 54.7 percent of households purchasing this brand in Thailand. In that year, Colgate earned
approximately 117 million consumer reach points among other health and cosmetics brands in Thailand.
Survey period 2021
Region(s) Thailand
Age group n.a.
Publication date June 2021
Original source Asia brand footprint 2021, Thailand - page 3
Notes: n.a.
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60 References
Leading health and cosmetics' brands in Thailand in 2021, by consumer reach points (in millions)
Popular health and beauty brands Thailand 2021, by consumer reach points
Description
In 2021, Colgate Brand earned 117 million consumer reach points among other health and cosmetics brands in
Source(s) Kantar Worldpanel Thailand, followed by Sunsilk Brand. In that same year, around 77.1 percent of Thai households bought Colgate
products.
Survey period 2021
Region(s) Thailand
Age group n.a.
Publication date June 2021
Original source Asia brand footprint 2021, Thailand - page 3
Notes: According to the source, consumer reach points of each brand was
calculated by multiplying three numbers: - Penetration - Population -
Consumer choice The measurement was then weighted by actual
population to calculate the brand's reach. As well as a clear picture of the
size of its global footprint [...] For more information visit our Website
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61 References
Main positive aspects for consumers' impression of Korean beauty products in Thailand in 2021
Main factors for positive opinion K-beauty products in Thailand 2021
Description
According to a survey on Korean cultural content in 2021 in Thailand, around 40 percent of the respondents
Source(s) Korean Foundation for International Cultural Exchange ; MCST (South stated that the effectiveness and good quality of Korean products are the main positive aspects for consumers'
Korea) impression of Korean beauty products.
Conducted by Korean Foundation for International Cultural Exchange ; MCST (South
Korea)
Survey period November 1, 2020 October 31, 2021
Region(s) South Korea, Thailand
Number of respondents 266
Age group 15-59 years old
Special characteristics people who experienced South Korean beauty content
Published by Korean Foundation for International Cultural Exchange
Publication date February 2022
Original source 2022 Study on Hallyu overseas, page 54
Notes: Original question: "What do you think positively influences the impression
of Korean beauty products in your country?" Multiple answers were
accepted.
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62 References
Main negative influence on consumers' impression of Korean beauty products in Thailand in 2021
Main factors for negative opinion K-beauty products in Thailand 2021
Description
In a survey on Korean cultural content in 2021 in Thailand, participants were asked about the main negative
Source(s) Korean Foundation for International Cultural Exchange ; MCST (South influence on consumers' impression of Korean beauty. About 30.5 percent of the respondents stated that they
Korea) had no negative impression of Korean beauty products. However, around 27.8 percent of respondents stated
that the high price compared to the quality was a negative factor of K-beauty.
Conducted by Korean Foundation for International Cultural Exchange ; MCST (South
Korea)
Survey period November 1, 2020 to October 31, 2021
Region(s) South Korea, Thailand
Number of respondents 266
Age group 15-59 years old
Special characteristics people who experienced South Korean beauty content
Published by Korean Foundation for International Cultural Exchange
Publication date February 2022
Original source 2022 Study on Hallyu overseas, page 64
Notes: Original question: "What do you think negatively influences the impression
of Korean beauty products in your country?" Multiple answers were
accepted.
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63 References

Study - Id87113 - Cosmetics Market in Thailand

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Cosmetics market in Thailand

COSMETICS MARKET IN THAILAND

02 International trade and investment

Share of cosmetics market value Thailand 2019, by product type 14

05 Peronal care and hair care

Monthly sales value of hair shampoo Thailand 2021-2022 27

Note(s): Thailand; 2020

Note(s): Thailand; October 2021

International trade and investment

Share of product type

Cosmetics for face 57%

Cosmetics for lips 25%

Cosmetics for eyes 17%

Cosmetics for nails 1%

Note(s): Thailand; 2019

Note(s): Thailand; June 2021 to January 2022

266.21 268.81 265.78

Note(s): Thailand; June 2021 to January 2022

Note(s): Thailand; YTD August 2021

800 740.06 739.26

Peronal care and hair care

Share of product type

Hair treatment products 82%

Hair dye products 13%

Hair styling products 4%

Hair straightener/curler products 1%

Note(s): Thailand; 2020

1,200 1,098.66 1,092.74

Note(s): Thailand; June 2021 to January 2022

Note(s): Thailand; June 2021 to January 2022

Spend more 41%

Spend less 18%

Share of household brand

Note(s): Thailand; 2021

Consumer reach points in milions

Note(s): Thailand; 2021

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Publication date August 2021

Original source Statista Consumer Market Outlook

Website URL visit the website

Notes: Data provided by Statista Market Outlook are estimates Prestige

Survey period 2020

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Marketeer Online

Publication date April 2021

Original source marketeeronline.co

Website URL visit the website

Survey period October 2021

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Prachachat Business Newspaper

Publication date October 2021

Original source prachachat.net

Website URL visit the website

Survey period n.a.

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.