FINAL PROJECT

• Company : ATLAS HONDA

• Group members
• Jazab Shoaib
• Muhammad Muaaz
• Saba Ashraf
• Mubeen Haider
• Maira Mazhar
• Yawar Hayat
ATLAS HONDA
HONDA MOTOR COMPANY, ATLAS GROUP, AL-SHIRAZI GROUP
INTRODUCTION

• AHL manufacturer
• Founded in 1962
• Largest motorcycle manufacturer and market leader
• Honda motor company(30%), Atlas group(52%), Al-shirazi group(18%)
• Saquib H. Shirazi (CEO)
ASSETS

• Current assets
• In 2018 were 5068 Million
• In 2019 were 5029 Million
• In 2020 were 4616 Million
• In 2021 were 7788 Million
SHAREHOLDERS
 SALE COMAPARISON
Chart Title

3
Year 2019 2020 2021

2
Sales
Comparison 82,412,548 84,775,972 93,156,958

0 20000000 40000000 60000000 80000000 100000000

Cost Of Sales 75,856,644 78,660,040 86,227,404
Cost Of Sales Sales Comparison Year
GROSS INCOME
Year 2018 2019 2020 2021

G.I. 9846 6802 3881 3474

Growth 14.68% -30.91% -42.95% -10.49%

Gross Income.
12000
Growth
20.00%
10000
10.00%
8000 0.00%
2018 2019 2020 2021
6000 -10.00%

-20.00%
4000
-30.00%
2000
-40.00%
0 -50.00%
2018 2019 2020 2021
COST ON GOODS SOLD (IN MN)

Year 2018 2019 2020 2021

COGS 81677 88326 51165 63888

Growth 50.65 8.14 -42.07 24.87

COGS Growth
100000 60
90000 50.65
88326 40
80000
81677
70000
20 24.87
60000 63888
50000 0 8.14
51165 2018 2019 2020 2021
40000
30000 -20
20000 -42.07
-40
10000
0
2018 2019 2020 2021 -60
 EXPENSES

SELLING GENERAL AND ADMINISTRATIVE EXPENSES

SG&A increased from Rs. 1.96 billion in 2016 to Rs. 2.62 billion in 2021 with a cumulative average growth rate of 6% over six
years period owing to higher volumes and rising inflationary prices.
However, the Company has effectively managed its constitution as its percentage to sales declined from 3.6% to 2.8%.

OTHER OPERATING EXPENSES

Other operating expenses increased from Rs. 0.31 billion in 2016 to Rs. 0.45 billion in 2021 over the period of six years with
cumulative average growth rate of 8%. These mainly comprises of provision for workers’ welfare funds and workers’ profit
participation funds that are directly related to profits.
NET PROFITS
LIABILITIES (NON-CURRENT AND
CURRENT ):

Closing stock / balance:

Year Rupees
2021 12840 million
2020 12199 million
2019 9335 million
2018 9053 million
 Problems faced Suggestions to
CONCLUSION: by the company
over the past
improve:

three years:
Honda Atlas stands in the top 300 best motor companies of
• Rising • Expand its
Pakistan. The Company is considered a pioneer of inflation budget for
marketing and
motorcycle industry in the country and has been leading two promotional
wheeler market successfully for over 50 years. The activities
Company currently has a production capacity of over 1.5 • Bad • Improving their
infrastructure product and
million units per annum and continues to maintain its status market
as market leader both in terms of volume and quality. It also development

exports its motorcycles and spare parts to Bangladesh and • Rising oil • Increasing
Afghanistan. The auto industry has been on a bumpy ride prices varieties of
motorcycles
since 2019 due to high interest rate and depreciation of the
• Rising tax • Introducing
rupee against dollar but still as compared to other rates flexible fuel
automobile companies the financial position of Honda Atlas vehicles

is stable and a good option for investment.