A Wi-Fi hotspot is an area with an accessible wireless network, say in an airport,

at a park, in a hotel, or in a public area. Consumers can use these to easily get
connected to the internet, and typically rely on wifi hotspots while they’re on the
go, as they’re exceptionally convenient. These networks can be public, where
anyone with a proper device can join the network, or private, requiring
authentication before gaining access to the internet.

Hotspots offer service providers or operators who own the network a plethora
of benefits, including:

1. Increasing customer retention – offering customers the ability to

connect on-the-go virtually anywhere is huge plus. For operators, this can
increase stickiness by amplifying the convenience factor you’re able to
offer- making it easier for customers to return to you for their connectivity
needs.
2. Building brand awareness – With your SSID popping up in everyone’s
available networks list, you’re sure to enhance your brand recognition and
awareness simply by being available. Plus, if users connect to your
network and find the experience to be easy and reliable, this just may
convert a user to a customer!
3. Adding pay-as-you-go transactions – augment your revenue by
generating new product income with pay-as-you-go connectivity.
4. Creating partnerships with mobile operators for offload – this helps
mobile operators fill in coverage gaps, offload traffic in congested or high-
density areas, and reduce roaming costs when subscribers are out of
footprint.

Do you know all about Social Login?

We all agree that we find signing up for any registration process quite time-consuming and tiresome.
It happens almost whenever we are trying to create a new account on websites. Sometimes these
sign-up processes are way too complicated. We always try to look out for a fast and easy social login
that is hassle-free.

With the advancement in technology, getting yourself sign-in on the internet has been improved. We
are no stranger to social login while signing up on a website. Network managers need to create a
seamless experience for the guest WiFi users during authentication. You need to look out for the
ways where your customers are involved in fast login methods.

The Classic Hotspot platform features a built-in captive portal that allows Network Managers to
personalize the way WiFi users log into the network. The platform provides you with various login
options that allow you to gather different types of information regarding your customers. Apart from
the basic login modes via email, phone number, and password, users can opt for social login. The
social login will allow guest WiFi users to login into the WiFi network through social media platforms
such as Facebook, Twitter, Linked In, and more.

Discover why setting up a social login method for your network authentication is the most efficient
way to gather real data and provide a smooth connection experience.

Faster registration

The main reason behind using social login to access public WiFi is that it is a comparatively faster
process. It is also a simpler login process than other log-in options. With just a single click, users get
themselves registered on to the network.

There are multiple login methods, but businesses find social login more engaging. Everyone has a
social network account either on Facebook, or Instagram, or Twitter account on their devices. With
social login, with just one click a user will be able to access the internet and the business will get
accurate information about the WiFi user.

Social login methods

You can also make the users like your Facebook page or Check-in your venue by allowing the social
login method on your Classic Hotspot Splash page. It is quite a convenient way to promote your
business. With the usage of Classic Hotspot, these types of social actions will help your business
improve visibility on the internet. To enable your social login, a Network Admin just has to click on
the symbol of the login method of preference and then click “apply” to make the changes effective.
In the Classic Hotspot platform, by default, the login methods are disabled. You will have to enable
them into your splash page. The social login methods that Classic Hotspot allows are as follows:

Facebook

Twitter

LinkedIn

Google

Windows Live Login

Vkontakte Login

Data capture

The Classic Hotspot Platform allows you to customize the captive portal accordingly. It also allows
you to capture the data of the WiFi users through the social login. Allowing social login on your
captive portal is a good option to collect customer’s insights.
After logging into the WiFi network, Network Admins can collect data such as their name, surname,
age, gender, email address, location, likes, interests, and more. For a business, this data can be used
to drive marketing campaigns and target the right audience.

There is no doubt that Facebook is the most used social media platform in the World. It is the reason
that most websites provide Facebook as the social login option for guest WiFi users. Not only it
makes the social login easy, but it also helps improve the marketing strategy.

Easier registration

In the era of Information Technology, we all have created multiple accounts to access different
websites. Remembering all of them is quite a confusing task, so we tend to forget our passwords
most of the time. By giving your users an option for social login, they will choose their favorite social
media platform to get themselves registered on your network.

The easier the registration process, the more chances are there that it will not result in a failed login.
Social login makes the process of joining a network hassle-free. It is the most user-friendly WiFi
authentication process if compared with other login methods. Also, if a user logins into your WiFi
network through any social media platform, you will fetch and analyze the user data to run your
statistics.

True data collected

Most of the time, when users have to give their data in exchange for internet access, they provide
false information. But when you log in with a social media platform, it guarantees that you will get
verified data such as their email.

It is of utmost importance to have a clean database that will accordingly help you create marketing
campaigns. Many guest WiFi users have admitted that they fill in wrong or false personal
information on the registration forms. By doing this, it will become challenging to validate the user
database.

Getting quality users is essential for your business, and social login guarantees you a verified user
data. The Classic Hotspot platform will let Network Admins get data of the users connected by which
they will be able to get real-time data reports, also to control the number of concurrent users and
bandwidth usage. Also, it highlights the most engaged guest WiFi users and shows how many
Facebook likes/ Check-ins the business has received from WiFi users.

Greater personalized experience

Network Admins will be able to get real-time data reports by which they will personalize the client’s
experience. By knowing who your users are, you will know what they like or not. More detailed and
reliable data will allow you to tailor your business model and let you monitor the trends.

The relevant social data will also help measure how your marketing strategy will impact future
demand. Social marketers think that they know what customer’s demands are. Still, it is important to
get real-time data analysis to know it precisely. Classic Hotspot will allow you to create a
personalized experience for each customer that will help drive marketing campaigns.

Easier login for mobile

It is essential to create a seamless experience for users while registering to your WiFi network via
their smartphones. Today, almost every mobile device comes with large screen size, but sometimes
people face difficulty filling out the registration forms.

Providing your users with the social login option will eliminate the chance of filling the registration
form manually. It is a much advisable and easiest login process. With just one click, users will be able
to connect to your WiFi networks.

Strengthen relationship and promote your events

It is a simple understanding that when users log in to WiFi through Facebook, they will see your
Facebook page. It is an excellent chance to get attention to your business via social login.

You will be able to provide more information about the business to the users regarding your venue,
your upcoming events, promotions, and discounts that you have on offer.

It is the most effective way to market and promote your business. Social media login will not only
allow users to endorse your brand simply. It will also benefit when users can actively invite their
friends to engage with your site and content.

Improve your marketing campaign

Social media allows you to know your customers even better. By gathering data from your clientele,
businesses can get a powerful insight that will help improve marketing campaigns. WiFi is a great
tool that will help your business grow and reach new heights. It helps improve the business
strategies by analyzing the real-time data reports.

With the captive portal, users will provide their details with opt-in for marketing usage. Businesses
will also get benefitted from the Classic Hotspot platform as lead generation through WiFi is
extremely cost-effective. The public guest WiFi access will provide your business with a unique
opportunity to boost your brand. In shopping malls, public WiFi is the best way to generate
hundreds of contacts for a company.

Summary

Suppose your portal is asking for too much information during the WiFi authentication process. It
may deter your customers from connecting to a free hotspot. Adding social login to your captive
portal will give the users easy and fast access to your WiFi network.

If you are running a business, a shopping mall where you offer free WiFi to customers, providing
them with social login is a good option. Classic Hotspot platform will provide you with various
options to customize the splash page. It allows clients to access your public WiFi hotspots using their
existing social media credentials.

Get yourself a free trial of the Classic Hotspot platform today to know how you can personalize the
experience for your users. Know the real power of social media login by signing up for a trial today.

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