Influencer Kit

16 Days of Activism Against Gender-Based Violence:

#OrangeTheWorld
1.ABOUT

UN Women
UN Women is the UN’s entity
dedicated to gender equality and
women's and girls' empowerment
and was established to accelerate
progress on meeting their needs
worldwide.
On Social Media, UN Women has
more than 12 million followers
across 127 accounts in 17
languages.
See UN Women's website for
more information.
ABOUT
Orange the World
The 16 Days of Activism against Gender-Based Violence is an
annual international campaign calling for the elimination of
violence against women & girls. Initially started by NGOs, the
campaign is now marked globally by the private sector, NGOs,
the UN, and people from all over the world.
This year’s 16 Days of Activism is more urgent than ever, as we
have seen an alarming rise of violence against women,
especially domestic violence, during the COVID-19 lockdowns.
UN Women’s #OrangetheWorld campaign runs from 25
November (International Day for the Elimination of Violence
against Women) to 10 December (Human Rights Day). The
color orange unifies the large-scale social mobilization and
symbolizes a brighter future, free of violence.
2.ACTIVATION
 ACTIVATION

Goal Social media handles

To create meaningful content that brings the Twitter:@un_women
#OrangetheWorld campaign to new audiences, sparks Instagram, Facebook & TikTok:
conversations, and mobilizes people to join the fight to @unwomen
end gender-based violence.

How to get involved Hashtags

During the COVID-19 pandemic, violence against Primary: #OrangeTheWorld
women has increased at an alarming rate. You have a Secondary: #16Days, #GenerationEquality
chance to do something about it, to make a change that
will impact the lives of women and girls worldwide.
Below are some ways you can lend your influence and
reach to spotlight the issue of ending violence against
women.
 ACTIVATION

Instagram filter
1. OPEN this link on your mobile device or look for
the filter on our Instagram or search '16 Days of
Activism' in the effects library.

2. SELECT one of the actions to help end violence

against women, which include; understand
consent, believe survivors, end toxic masculinity,
don't be a bystander, end victim-blaming, learn the
facts and learn how to help.

3. RECORD yourself talking about the action. This

can be your thoughts, suggestions, or personal
experience. (See 'More info' below for key
messages and facts)

4. POST it to your Story tagging @unwomen and

using #OrangeTheWorld, and we will share your
Story to ours.
 ACTIVATION

Hand over the mic

Teodora Stojilković,
Youth ambassador and women’s
The 16 Days of Activism is your chance to use your rights activist, Serbia

platform to amplify the stories of women and girls

who have been affected by violence.

Here’s how to do it:

1. Below you can find a selection of stories of women
and girls who have been affected by violence, how
they fought against the odds and stories of those who Yobanca Fernandez Flores,
National President of the Community
work every day to end this pandemic. Promoters for the Prevention of Gender-
based Violence,
Bolivia

2. Copy/paste the posts and share them on your social

media to amplify the voices of women and girls.

3. Tag an influential friend and challenge them to speak

out about ending violence against women and girls. Naruthai Tansukasem,
A former performer and advocate to
end cyber-violence and online
harassment,
Thailand

"Women and girls who
experience violence need to
know that they are not alone."
This #16Days of Activism, I will be
amplifying the voices of young
women like Teodora to help end
gender-based violence!
#orangetheworld
#GenerationEquality
http://unwo.men/LvYZ50CpB85
Find more stories here.
"The #COVID19 pandemic was
something new in our lives;
violence against women was
not."
Here's how activists and experts
are finding new ways to protect
and help women facing violence
during the pandemic.
#orangetheworld
http://unwo.men/FTKJ50CpBBI
ACTIVATION
Perpetrators of violence against
women & children are increasingly
turning to tech because of
#COVID19 measures.
During this #16Days of Actvisim,
read about how Naruthai is
making the Internet safer for all.
#orangetheworld
#GenerationEquality
http://unwo.men/wfgA50CpBwl
 ACTIVATION

Social media package

You can find all the tools you need to speak up and
take a stand in UN Women’s social media package.

1. Get started by clicking here to tweet or retweet one of

our tweets.

2. Check out our data cards, cool GIFS, inspirational quotes

and more, available English, French, Spanish and more.

3. Use the hashtags #orangetheworld, #GenerationEquality

and #16days where possible to join the conversation
online. Find all hashtag translations here.

4. Search for #orangetheworld to find stickers for your

Instagram and Facebook Stories and messaging apps.

5. Join UN Women’s Twitter Q&A starting on 25 November,

and send your questions to our experts on ending
violence against women all throughout the 16 days.
2.MORE INFO

Key messages
1. Even before COVID-19, violence
against women was one of the most
widespread violations of human
rights.
2. Levels of domestic violence and
sexual exploitation, spike when
households are placed under the
increased strains that come from
security, health and money worries,
and cramped and confined living
conditions. COVID-19 is driving
similar trends.
MORE INFO
Key facts
COVID-19 related
1. For every 3 months the lockdown continues, an
additional 15 million women are expected to be affected
by violence.
2. By September 2020, only 48 countries had integrated
violence against women and girls prevention and
response into COVID-19 plans.
3. Calls to helplines have increased five-fold in some
countries as rates of reported intimate partner violence
increase because of the COVID-19 pandemic.
General
4. 137 women are killed by a member of their family every
day.

Key messages
3. The pandemic is threatening to undo
any progress towards eliminating
violence against women and girls.
Many women’s organizations, crisis
centers, helplines and shelters have
had funding cuts and are struggling
to continue service delivery.
4. During the 16 Days of activism
against gender-based violence, UN
Women along with others at the UN
are calling upon governments to
surge forward with a four-strands
call to action: Fund [organisations],
Respond [to survivors’ needs],
Prevent [violence] and Collect
[data].
MORE INFO
Key facts
5. Globally, 35% of women have experienced physical and/or
sexual intimate partner violence, or sexual violence by a non-
partner.
6. Less than 40% of the women who experience violence seek
help of any sort.
7. In 2019, one in five women, aged 20-24 years, were married
before the age of 18.
8. At least 200 million women and girls, aged 15-49 years, have
undergone female genital mutilation in 31 countries where the
practice is concentrated.
9. The global cost of violence against women and girls is
estimated at approximately 2% of global gross domestic
product (GDP), or US$1.5 trillion.
 MORE INFO

Contact

Sarah Gilbertz,
UN Women Social Media Lead
sarah.gilbertz@unwomen.org

Shardae Yilma,
UN Women Social Media Consultant
Shardae-Hilder.yilma@unwomen.org
THANK YOU