SWOT Analysis of Jollibee

SWOT analysis come up with key insights into both internal and external factors that can

affect the performance of an organization. It can help the strategy makers of the

organization to optimize performance, look for new opportunities, manage competition,

maximize return on resources employed, and minimization of various business and policy

making risks.

Strengths are the firm's abilities and resources that it can use to design, develop, and

sustain competitive advantage in the marketplace.

➢ Brand Value
➢ Variety
➢ Recognized Brand
➢ Quality Food
➢ Distribution Network
➢ 24/7 Service
➢ Loyal Customer Database

Weaknesses are either be absence of strengths or resources of abilities that are required

but at present the organization does not have.

➢ Unhealthy Fast Food

➢ Premium Price
➢ Limited Marketing Issues
➢ No Technology

Opportunities are promise areas where the firm can identify capability for - growth,

profits, and market share.

 ➢ Innovative Product
➢ Ecommerce
➢ Global Expansion

Threats are elements that can be possibilities dangers to the firm's business models
because of evolves in macroeconomic component and altering consumer perceptions.
Threats can be handled but not controlled.
➢ Pandemic
➢ Competitors
➢ Healthy Diet Trends

Conclusion of SWOT Analysis

After a completely study of the SWOT Analysis of Jollibee, we have come to an end that
Jollibee is indeed the world’s leading fast-food chain brand. The limited use of
technologies, enlarging competition, lockdown, and social distancing are the some of the
major challenges. Jollibee should improve the online food ordering service and increase
its business and product portfolio.
https://swotandpestleanalysis.com/swot-analysis-of-jollibee/

PESTLE Analysis
➢ Political Factors
➢ Economic Factors
➢ Sociological Factors
➢ Technological Factors
➢ Legal Factors
➢ Environmental Factors