INTERIM REPORT ON

COMPETITIVE COMPARISION BETWEEN

ELECTRIC SCOOTERS
OF
NAND SYSTEMS (BENLING)

Summer Internship Program for the

academic year 2021-2022

By: T.DHARMA TEJ

Enrolment No: 20FMUCHH010132
NAND SYSTEMS

INTERIM REPORT
 ON
SALES & MARKETING STRATEGIES
OF
NAND SYSTEMS
Summer Internship Program for the academic
year 2021-2022

By: T.DHARMA TEJ

Enrolment No: 20FMUCHH010132
NAND SYSTEMS
A report submitted in the partial fulfilment of
requirement of the BBA
Program for the year
2021-2022 IBS
HYDERABAD
DISTRIBUTION LIST:
K. ACHYUTH TELANG

DATE OF SUBMISSION: 25-07-22022

AUTHORISATION
An internship program Report is a written presentation of the work done
by the student on a given assignment.
I t.dharma tejStudent of BBA Program of IBS Hyderabad 20212021,
Enrolment no: 20FMUCHH010132 here by declare that the project report
entitled “COMPETITVE DIFFERENCE BETWEEN EKECTRIC
SCOOTERS OF NAND SYSTEMS” is written and submitted by me
under the guidance of Ms. BHARATH GOUD (Company Guide NAND
SYSTEMS) and internal guidance of respected TELANG ACHYUTH Sir
(Faculty Guide)
Date: 25-07-2022.
T.DHARMA TEJ.
20FMUCHH010132.
 ACKNOWLEDGMENT

The internship I did with [Nand systems] was a tremendous opportunity

for knowledge and career growth. As a result, I feel myself really
honoured to have been given the opportunity to take advantage of it. I am
also pleased to have the opportunity to have met so many excellent
individuals and professionals who guided me during this internship time.

Keeping in mind the possible consequences, I would really like to take this
opportunity to express my wholehearted gratitude and special thanks to the
Dealership Owner of Benling and Evtric (Naveen sir and kumar sir), who,
despite being incredibly busy with their duties, took the time to hear,
guide, and keep me on the right track, enabling me to carry out my project
at their prestigious company and extending during the training.

TABLE OF CONTENTS
Authorization

Acknowledgement

1) Introduction

• Introduction to the problem / Objective of study

• Limitations
• Brief description of study

2) Company Profile

• Introduction to the company

3) Methodology

4) Data analysis

5) Conclusion

6) References
 INTRODUCTION

INTRODUCTION TO THE PROBLEM / OBJECTIVE OF

STUDY
As the brand Benling has more say in the market than Evtric we wanted to
know how it would benefit keeping two brands in a multi-showroom
which sales would be blowing and how it is helping the franchise owners
make a profit

LIMITATIONS
TIME TAKING: More face-to-face interviews and questionnaires to be
conducted which takes up a lot of time.
IRRITATIONG: Checking up, follow back on customers is required for
some of the information which will be disturbing to some of the existing
customers.
RAPOT: Why you anyone person working in the company speak ill about
the same brand they are serving, building up rapot with colleagues is
required.

BRIEF DESCRIPTION OF THE STUDY

As the introduction already specifies why keep a well known company in
competition with a not very well known company. The difference between
them and how are they being sold across the branches owned by Nand
system.
 COMPANY PROFILE

INTRODUCTION TO THE COMPANY

Nand system was found by respected K. Naveen and G.V.N Shoban sir on
2010 electrical contracts as a social awareness as “GO GREEN AND GO
ELECTRIC” and further years started the showroom franchise with
dealership of Benling a Japanese technology proving electricity powered
scooters possible in 2019 and is thinking to provide sales of electrically
powered trucks and is now providing sales of two different companies one
of which we already discussed Beling and the other company known as
Evtric which has 20 years’ experience in automobiles field and has
dwelled to start the process of made in india from past two years.

MISSION AND VISON

Mission: aims to make our INDIA pollute free and a responsible nation
towards the green and clean environment. We are at the stage where strict
action is needed towards the conservation of flora, fauna, and wildlife.
Vision: More than five plants and 40+ staff are dedicated to one goal to
provide a clean and green solution to our Indian commuters.
 RESERCH METHODOLOGY

Research design
The research design is exploratory in nature. A questionnaire was designed
to study nand system customers. A lot of responses were collected. The
study focused more on new benling customers ie, customers who bought
Activa after the launch of evtric, which has been more popular around the
showroom

Data collection from primary source:

A primary data source is an original data source, that is, one in which the
data are collected firsthand by the researcher for a specific purpose or
project.

The primary data consists of the responses to the questionnaire by the

electric scooter customers in the respected showroom and interviews.

Data collection from secondary source:

Secondary data was collected from sources including the company
website. The product brochure was also used to study the technical
specifications and features of the product. Society of Indian Automobile
Manufacturers (SIAM) website was used to wely the industry trend and
market share.

it refers to the data collected by someone other than the user, which meant
the data is already available and analyzed by someone else. Common
sources of the secondary data sources include various published data,
books, magazines, newspaper, internet articles, etc. A secondary data can
be published and unpublished data. secondary data for my report is
collected from published data like files, company website, internet.
 DATA ANALYSED

SHOWROOM AMBIANCE COMPARED WITH SHOWROOM

VISITORS
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
POOR
AVERAGE
GOOD
EXCELLENT

BENLING EVTRIC

As a part of the analysis this is analysis showroom ambiance compared

with showroom visitors, whether the ambiance, the sales executives play
any role in influencing the customers to buy a certain scooter of a certain
brand.
 MAIN REASONS TO THE SUGGESTED BRANDS
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%

BENLING EVTRIC

The above are the main reasons to buy the electric scooters (Brand name,
mileage, features, comfort, friend’s suggestions, based on market demand.)
and in every good way Benling and Evtric are competing as in case of
mileage, features and comfort.
 CONCLUSION

From these 4 weeks of exposure, I have gained a lot of confidence when

speaking to customers and while feedbacking them and I have been doing
research on the competition between the two franchises the nand system
owns. These tasks have been fruitful as no intermediate research is needed
when preparing the data for analysis. Building a good environment is also
part of the internship with new colleagues and who they solve problems
together as a unit
 REFERENCES

Wikipedia.com (about the two companies introduction)