Thank you roshan

Let’s move to, Strategic Analysis for “Nipuna Nadu Rice”

Firstly we will discuss about the PESTEL ANALYSIS
Speaking of the PESTEL, This method can be used by an organization to determine how
desirable a sector is, hence Nipuna rice manufacturers employ it.
OK Let’s move to SWOT ANALYSIS
Here, By assessing each organization's internal environment, a company can identify its strengths
and weaknesses. Additionally, by assessing each organization's external environment,
opportunities and threats can be identified.
First, Let’s look at the Strengths of this company
When we comparing Nipuna rice mills with other main competitors in this industry, Nipuna
mills used high technology for their production. Because of that they are having economies of
scales.
If we pay attention to weaknesses,
Since they are having economies of scales they can expand their business in Asian countries also.
But Nipuna still have not planned to expansion process of the business.
Next opportunities
As they are the market leader in Sri Lankan rice industry, they have that ability to expand their
production process on the other provinces in the country.
Finally threats
As per the 3rd quarter in 2018 employment rate shown as 25.30% in agricultural sector and 46%
from total labor force are engaging to work in service sector. So, in near future it may affect to
the production and consumption of rice.
Ok Next I would like to invite dewmi to carry this presentation