PATAGONIA COMPANY

MISSION

Patagonia’s core mission is to save the planet and as Patagonia describes its reason for being in the
context of the threat of extinction faced by life on earth. The company has put efforts to address these
threats as its top priority. They prioritizing durability results in consuming less energy, wasting less water
and creating less trash.

CULTURE

"We don’t want someone who can just do a job; we want the best person for the job. Yet we don’t look
for “stars” seeking special treatment and perks. Our best efforts are collaborative, and the Patagonia
culture rewards the ensemble player while it barely tolerates those who need the limelight.

We are, after all, an outdoor company. We would not staff our trade show booth with a bunch of out-of-
shape guys wearing white shirts, ties, and suspenders any more than a doctor would let his receptionist
smoke in the office."

STRATEGY

Build the best product

Our criteria for the best product rests on function, repairability, and, foremost, durability. Among the
most direct ways we can limit ecological impacts is with goods that last for generations or can be
recycled so the materials in them remain in use. Making the best product matters for saving the planet.

Cause no unnecessary harm

We know that our business activity—from lighting stores to dyeing shirts—is part of the problem. We
work steadily to change our business practices and share what we’ve learned. But we recognize that this
is not enough. We seek not only to do less harm, but more good.

Use business to protect nature

The challenges we face as a society require leadership. Once we identify a problem, we act. We embrace
risk and act to protect and restore the stability, integrity and beauty of the web of life.

Not bound by convention

Our success—and much of the fun—lies in developing new ways to do things.

REVIEW:

 Good benefits; reasonably flexible about time off; incredible mission and activism
 Accurate: Scientific studies and analytical reports from the United Nations and charitable
organizations estimate that the fashion industry contributes 3 to 10% of global greenhouse gas
emissions.
 Overall the claim, “the clothing industry contributes up to 10% of the pollution driving the
climate crisis” is accurate, as it falls within 1 to 10% range of estimates for GHG emissions in
scientific studies and organization reports. In addition, clothing production and consumption can
 be an energy- and water-intensive process that causes water pollution, microplastic release, and
human health impacts.
 Lacks specifics: The claim does not specify the type of pollution the fashion industry is
contributing to nor the source of this information.
 Review from others: A typical day consists of helping customers find what they need. Letting
them know the differences between different products. Educating them while providing a
welcoming environment for them to want to come back again. The management is beyond
amazing. They never yell or belittle you. Always finding a way to teach you rather than correct
you. The hardest part of the job would probably be handling the rude and aggressive customers.
Luckily management will step in. It is not a sales specialist's job to be yelled at. The most
enjoyable part of them job, besides all the amazing benefits, is seeing a returning customer back
in the store and having them tell you how your information you gave them helped them chose
the more appropriate gear for their trip and how it made

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