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Gujarat Cooperative Milk Marketing Federation Gujarat Cooperative Milk Marketing Federation (GCMMF) is the largest food product marketing organization of India. It aims to provide good returns to the farmers and also to fulfill the requirements of consumers by giving them quality products. Amul was formed in 1946 by an apex co-operative organization, Gujarat Cooperative Milk Marketing Federation. AMUL means "priceless" in Sanskrit. Amul products are used by millions of people. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk, and Amulya has made Amul one of the leading food brands in India. Amul products are sold at reasonable prices. Amul has a turnover of Rs. 37.74 billion in 2005-06. No. of Cooperative Unions No. of Producer Members: No. of Village Societies: Total Milk Handling Capacity: Milk Collection (Total - 2005-06): Capacity No. of Dairy Plants 12 2.5 million 11,962 9.91 million liters per day 2.28 billion liters 6,595 thousand liters per Day 19
Sales Turnover Sales Turnover 2001-02 2002-03 2003-04 2004-05 2005-06 Rs (million) 23365 27457 28941 29225 37736 US $ (in million) 500 575 616 672 850
Amul Infant Milk Formula 1 Amul Infant Milk Formula 2 Amulspray Infant Milk Food
Milk Powders
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Amulya Dairy Whitener Sagar Skimmed Milk Powder Sagar Tea and Coffee Whitener Amul Full Cream Milk Powder
Bread Spreads
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Amul Butter Amul Lite Low Fat Bread Spread Amul Cooking Butter
Pure Ghee
y y y
Cheese Range
y y y y y y y y
Amul Emmental Cheese Amul Gouda Cheese Amul Malai Paneer (cottage cheese) Utterly Delicious Pizza Amul Pasteurized Processed Cheddar Cheese Amul Pizza (Mozarella) Cheese Amul Shredded Pizza Cheese Amul Processed Cheese Spread
Amul Mithaee Kulfi Mix Avsar Ladoos Amul Shrikhand (Mango, Saffron, Almond Pistachio, Cardamom) Amul Amrakhand Amul Mithaee Gulabjamuns
Amul Shakti Amul Taaza Amul Gold Amul Lite Slim-n-Trim Milk Amul Fresh Cream Amul Snowcap Softy Mix
Fresh Milk
y y y y y y
Amul Slim & Trim Double Toned Milk Amul Saathi Skimmed Milk Amul Taaza Toned Milk Amul Gold Full Cream Milk Amul Cow Milk Amul Shakti Standardized Milk
Curd Products
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Yogi Sweetened Flavored Dahi Amul Masti Dahi Amul Masti Spiced Butter Milk Amul Lassee
Royal Treat Range Nut-o-Mania Range Nature's Treat Sundae Range Assorted Treat Utterly Delicious
Brown Beverage
y
Milk Drink
y y
Health Beverage
y
Exports GCMMF is the largest exporter of Dairy Products in India. It has been given a "Trading House" status. The Government of India has awarded the APEDA (Agriculture and Processed Food Products Exports Development Authority) to GCMMF for excellence in Dairy Product Exports for the last 9 years. Amul has entered overseas markets such as Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore, Hong Kong , Sri Lanka and a few South African countries. The major export products are: Consumer Packs
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Amul Pure Ghee Amul Butter Amul Shrikhand Amul Mithaee Gulabjamun Nutramul Brown Beverage Amulspray Infant Milk Food
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Amul Cheese Amul Malai Paneer Amul UHT Milk Amul Fresh Cream
Bulk Packs
y y